Strategies 101

Nimble Sales Hacking Tip: How Jon Ferrara Built A Relationship with Disney From A Single Tweet

Nimble Sales Hacking Tip: How Jon Ferrara Built A Relationship with Disney From A Single Tweet

Our Nimble CEO and customer relationship pioneer Jon Ferrara was recently a guest on Martin Brossman‘s Linking Into Sales show, during which he shared how he developed a relationship with Theo Rand, the Global Public Policy Systems Analyst at The Walt Disney Company, from a single Tweet. Read more ›

Which Social Media Should I Use in 2018?

Which Social Media Should I Use in 2018?

Most startups and small businesses don’t have the luxury of having a large social media team. The reality is that most SMBs don’t even have a person who’s focusing solely on managing social media. Most likely, the person responsible for this area will wear many other hats. This is why it’s very important to pick the right platforms to focus your already limited resources on. Read more ›

Social Selling: Are You POPULAR or PRODUCTIVE?

Social Selling: Are You POPULAR or PRODUCTIVE?

When it comes to social selling: “Are you popular or productive?” was the subject of my recent rant with Viveka Von Rosen, LinkedIn and Branding expert. From racy pictures on LinkedIn to productive marketing strategies we covered a lot of ground during a short conversation. Read more ›

How To Turn Passing Tweets Into Opportunities For Collaboration

How To Turn Passing Tweets Into Opportunities For Collaboration

In part one of this interview Stu Heinecke and I discussed how you can find and reach out to influencers on Twitter. My question was: Once you find them how can you create conversations that grow your business instead of becoming just another follower?

Here’s part two of our 8 Unedited Minutes™ Interview. Some lessons I learned from Stu are below: Read more ›

How To Cut Through Social Selling Clutter And Create Connections

How To Cut Through Social Selling Clutter And Create Connections

At first glance, social media can seem random and building successful marketing campaigns can be elusive. How do you build momentum with the RIGHT people? How do you create results instead of just adding to the noise?

Recently I spoke with Stu Heinecke; Best Selling author, Hall of Fame Marketer and Wall Street Journal Cartoonist about those questions. He has a rare vantage point from most influencers on social media because he’s new to the social world. He’s already been named an influencer by leveraging years of experience building fast growth marketing campaigns and applying it to social media. Read more ›

Online Branding with LinkedIn for People and Companies

Online Branding with LinkedIn for People and Companies

LinkedIn has been an incredibly valuable asset for professionals and companies since it launched in 2003. With its easy, interactive resume design, it lends itself to be a powerful database and gives you the ability to connect with high-ranking professionals in your career field and beyond. In this day and age, having a LinkedIn account is a necessity. No matter who you are or where you work, you can greatly benefit from the networking abilities of this professional social media site. We’ve compiled a list of the most important things we think every individual and/or company should consider when refining their LinkedIn profiles.

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