Studies show that 80% of prospective customers decide whether to do business with you largely based on what they see on social media regarding your work community, thought leadership, and influence.
This finding highlights the need for a strong social presence that not only loyally represents your brand, but adds value to your customer’s feed as well.
In this webinar replay, Nimble CEO Jon Ferrara interviews Mike Sadowski, CEO of Brand24. Brand24 is a social media monitoring tool that is used by over a hundred thousand different brands across 78 companies. Mike achieved this success by building conversation and community, not just by building his own brand. He’s been awarded dozens of awards including Best Co-Founder, NextWeb Startups People Stage Winner, and CMO of the Year by Media Run Awards. Listen as Mike shares his ideas about how our audience can be more effective at boosting their online brand and growing sales in 2018.
2017 was the year investments in content marketing started paying dividends.
A joint survey by Content Marketing Institute and Marketing Prof found that 60% of marketers reported their content marketing to be more effective in 2017 than in the previous year. Businesses and marketers alike know the importance of content marketing to attract, retain and convert prospects and readers into customers. Factors such as targeted and high-quality content, a documented strategy, and a distribution plan contribute to the success of content marketing.
The term ‘“influencer marketing” has been around for a while, but it has only recently become a hot topic from a B2B perspective. The reason is simple: many companies have realized that working with influencers can be a very effective and cost-effective marketing strategy in these increasingly ad-adverse times.
We’re excited to host a live webinar with the one and only Brian Fanzo, the founder and CEO of iSocialFanz. A world-renowned podcaster and keynote speaker, Brian teaches brands how to use emerging technologies and digital marketing to stand out and relate to the right audiences.
Brand24 is a fast-growing social media monitoring company. With a global presence and 60 employees, this European start-up has created one of the most popular and effective methods of monitoring and measuring the buzz around a company’s brand or product on the Internet. Read more ›
