Having millions of daily users, Instagram has turned out to be one of the most popular social media networks all over the globe. Right now, most of the big brands and eCommerce monsters have an account on Instagram, advertising their products, and promoting their business. But what if you are running a small business? How can you promote your small business on Instagram?
Well, this is a question that we are going to answer in this article. In the following paragraphs, I go through 8 simple tips that help you promote your small business on Instagram and boost the number of followers and customers. So, stay tuned and amplify your Instagram marketing strategies.
#1 Follow the Best Instagram SEO Hacks
One of the smartest tips that will help you to promote your small business on Instagram is to employ the best SEO hacks on Instagram. This way, your Instagram account will be easily detected by Instagram and Google search engines.
Undoubtedly, the more detectable your Instagram account, the more followers you will get for your small business. So, trying the SEO hacks mentioned in the following infographic, without using any Instagram followers apps, you can increase your followers and clients.
#2 Try Instagram Shoppable Posts
Fortunately, Instagram lets users sell products using the official Instagram account. This helps you promote your small business on Instagram because Instagrammers can purchase the products and services they need directly from Instagram and without having to visit any websites. So, by trying Instagram shoppable posts, your followers can easily become your customer.
Here’s an example of shoppable posts on Instagram:
As you see, using this amazing feature, your followers will be able to know the exact price of your products. And by tapping on the price tag, they’ll be redirected to the purchase page. So, this eases the process of purchasing from your business account on Instagram and helps you promote your small business perfectly.
To know how to post Instagram shoppable posts, you just have to follow these steps:
- Go to your Instagram profile and tap on the three lines icon on the top right corner of the screen.
- Then, tap settings and choose the business option.
- Now, tap shopping. Note that this feature is only available for business accounts. So, make sure to turn your account into a business one before taking these steps.
- Finally, tap on continue, choose the catalog you want to connect to, and tap on done.
Following the mentioned steps, you can share shoppable posts after a few days.
#3 Share User-Generated Content
A great way to promote your small business on Instagram is to share user-generated content. This tip works like the word of mouth marketing strategy. By sharing a picture that one of your customers has taken of your products, your followers get more willing to trust your business. This is because they can see your products from another customer viewpoint.
Here’s an example of UGC posts on Instagram:
Moreover, to better promote your small business by using UGC, you can ask the person who shared the photo to write about your product and talk about its merits and demerits. This way, not only people can have a better perspective of your services, but also you can try to improve your business. And don’t worry about negative comments! Why would anyone promote your product on their account if they’re not satisfied with it?
#4 Promote Your Small Business on Instagram Stories
Right now, Instagram stories are really popular among people, especially marketers and business accounts. This is because Instagram stories appear on the top part of the Instagram home page, and they disappear automatically after 24 hours. Additionally, Instagram stories have many amazing features that help you come up with amazing marketing strategies.
For instance, on Instagram stories, you can ask questions and take quizzes. This quiz marketing strategy helps you know how satisfied your customers are, what they expect to see in your future products and their feedback. Also, these quizzes increase your Instagram engagement rate by encouraging people to view your posts to be able to answer your quizzes.
Here’s an example of what I mean:
However, note that this is not the only great feature of Instagram stories. Instagram allows users to add links to their stories. This way, you can lead people to your email marketing landing page, website, or other social media platforms. So, try the swipe-up feature and promote your business on other platforms as well.
#5 Cross-Promote Your Posts on Other Networks
Well, Instagram is not the only place to promote your small business, but it has lots of features that make it the best choice to run your small business. However, you should not forget about other social media networks, websites, and even emails.
This way, you can use different features offered by different networks and perfectly attract audiences. Also, by following the best email marketing tips for small businesses and embedding your Instagram feed in your emails, you can get more followers and customers.
Moreover, you can add social media links to your Instagram bio, and this way, cross-promote your business on all networks.
#6 Engage with Your Followers and Customers
Unquestionably, your small business on Instagram is nothing without having followers. So, you have to work hard to attract followers, keep in touch with them to avoid losing them and address their considerations to get more sales.
For this, try to reply to all direct messages, like the photos they have shared, comment on the user-generated content and share them, and also reply to all the comments below your posts. Moreover, if you want to save a great deal of time and avoid missing even one comment, you can try using Instagram auto-comment apps.
#7 Run Instagram Giveaway Contests
Don’t you love to get free stuff? Well, this is something that everyone loves and you can get advantages of this point to promote your small business on Instagram.
By running Instagram giveaway contests, you can boost your followers and customers in a few days by offering rewards. All you have to do is to set some simple rules such as “like and comment” and invite people to engage your posts. This way, you’ll increase your Instagram engagement rate you’ll get tons of new followers.
So, just set some simple rules and use some of your products and services as your contest results. Then you’ll see how your eCommerce sales increase with Instagram.
#8 Consider Partnerships and Influencer-Marketing
Finally, one of the best ways to promote your small business on Instagram is to run an Influencer campaign. No matter what your business is, you can always find influencers who are great choices to advertise your products and lead people to follow your Instagram account.
Using influencer marketing and partnerships, your Instagram brand grows in a short time and since influencers have a great impact on people’s mindsets, you will come up with more sales after running the campaign. So, don’t miss the chance to use this tip.
To sum it up, having millions of daily active users, it can be a great opportunity to promote your small business on Instagram. Using the tips mentioned in this article, you can simply promote your business and boost your sales. So, try them and see what happens.