The Core Components for Effective Storytelling and Relationship Marketing
The holiday season presented a number of opportunities to watch family and friend videos and listen to stories. We laughed together as we watched the video of one of the...
Marketing
6 Tips for Creating Engaging, Converting Content
Overall, social media engagement is down. In spite of this fact, content and social media marketing are still extremely valuable pursuits. These efforts lead to increased brand recognition, strong customer...
5 Ways to Guarantee Email Marketing Campaign Success
Email marketing is the practice of sending information to groups of people via e-mails. And despite being around several decades compared to more recent digital marketing innovations and channels, it...
Learn How To Identify & Optimize For User’s Search Intent
Almost every online business is aware of the necessity of Search Engine Optimization (SEO), but not all of them comprehend with the real meaning of it when it’s tied to...
How to Incorporate Social Psychology into Social Selling
Social selling is hot right now. In these days of marketing automation and email overload, the power of a personal relationship or authentic connection cannot be overstated. But social selling...
Why Video Content is Redefining the Standards of the Customer Experience
Video content is revolutionizing the customer experience for many reasons. Video marketing is highly engaging because it can be used at virtually every stage of the customer journey. It puts...
How to Use Storytelling and Digital Marketing to Grow Your Business
Image source In this webinar, Nimble CEO Jon Ferrara discusses how to use digital storytelling (and other digital marketing activities) to grow your business and customer relationships with Brian Fanzo,...
9 Call to Actions for Sales to Increase Your Conversion Rates
Call to Action (CTA) is a powerful tool utilized by digital marketers to provide additional power to their ad copy or blog post. A CTA button can ask prospective customers...
4 Ways to Manage Your Online Reputation with Positive Customer Reviews
Word of mouth personal recommendations ranks #1 as the most trusted form of advertising, according to the ‘Under the Influence: Consumer Trust in Advertising‘ report by Nielsen. Consumers trust online...
How to Create Powerful Personas with Corporate-wide Impact
With more data and analytics available than ever before, marketers are better able to understand what content, channels, and touch points may be most engaging based on a prospect’s buying...
How To Land More Mentoring Introductions In The Sales World
Mentoring in the social sales and marketing world can be critical to your success. However, many people don’t have as many mentoring experiences as they would like. The question becomes:...
The Most Important Metrics Your Business Team Should Be Using in Google Analytics
Google Analytics turns insights into actions. (more…)
Deep vs. Wide Content: How to Make the Right Decision for Content Marketing
A fleshed out content marketing strategy is an important part of every campaign. Before you begin writing, filming, recording, or otherwise creating quality content, there’s a lot to consider. You...
7 Essential Skills All Entrepreneurs Need to Master
If your business priority is to become a successful entrepreneur, vision, planning, and branding will certainly move your innovative business concepts forward in a powerful way. However, focusing on only...
5 Tips to Find the Perfect Micro-Influencer For Your Next Campaign
It seems like everyone is working with social media influencers these days. It’s almost impossible to scroll through your Instagram or Facebook feed without seeing a sponsored post of some...
How to Use Interactive Content as a Lead Magnet
Interactive content, such as questionnaires or calculators, can be a perfect tool to engage with your audience - and to grow it as well. By creating authentic, playful, and personal...
Introducing Nimble Today: The Smarter Way to Start Your Day for Success
Nimble’s newly optimized Today Page gives you a clear, customizable dashboard view of your sales pipeline, calendar appointments, tasks, and social signals. (more…)
Sales Tools Your Team Should Be Using
It’s not in the nature of the business world to stand still for too long. The rule of thumb in business is: if you’re not progressing or changing, you are...
3 Pivotal Steps To Follow When Developing a Marketing Campaign
If you’re like many of our customers, you’re in the thick of executing a plethora of various marketing campaigns at once. Often, these campaigns entail a number of moving parts,...
Six Content Marketing Best Practices
2017 was the year investments in content marketing started paying dividends. A joint survey by Content Marketing Institute and Marketing Prof found that 60% of marketers reported their content marketing...
Top Organic Search Ranking Factors of 2018
With all of Google’s latest algorithm updates, it’s hard to know how to keep your site performing well, or how to increase your site’s visibility in according to the new...
Webinar Replay: GoDaddy Road-Tested Tips for Influencer Marketing
The term influencer marketing has been around for a while, but it has only recently become a hot topic from a B2B perspective. The reason is simple: many companies have...
Marketing Optimization Modeling 101
Companies expect their marketing to help them achieve the full profit potential for each and every customer. In fact, marketing’s primary responsibility to the organization it works for is to...
4 Things Small Business Owners Don’t Get About Influencer Marketing
83% of global consumers say digital advertisements interrupt their online experience. Not-so-shockingly, 78% of consumers (yourself included, probably) use ad blockers or proactively opt out of ads to make them...
How Microsoft National Reseller NeoCloud Uses Nimble to Manage Channel Growth
About the Company NeoCloud is a leading Microsoft managed cloud services provider based in Raleigh, North Carolina with over 1,500 customers. The company provides licensing, deployment, and support services for...