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Marketing
7 Marketing Strategies for Targeting Millennials in 2020
By population, they're one of the largest generations in America — and a huge audience for brands. However, many companies have struggled with marketing to millennials. 2020 is a fresh...
How to Identify the Best Marketing Platforms to Reach Your Target Audience
Finding your target audience is an essential step while setting up a business. Many small business owners confuse the terms target audience and target group. (more…)
How Ian Cleary Used Networking to Build a Globally Scaling Brand
Ian Cleary is a globally recognized marketer that is known for his ability to see the full picture in marketing because of his combined marketing, technology, and business skills. He...
5 Great Tips on Quality Link Building for SEO in 2019
Link building is the heart and soul of digital marketing success. It is simply the process of getting other websites to link back to your website. This helps improve the...
7 Reasons to Use Localization in Your Digital Strategy
More companies are reducing spending on traditional advertising in order to spend more on digital marketing efforts. There are many reasons for this. For one, customers are finding traditional advertising...
Why Chatbots Play a Mission-Critical Role in Marketing More Than Ever Before
Chatbots have become an integral part of digital communication across web, social media, and mobile app interfaces. Marketers are increasingly growing fond of chatbots because of effortless, fast-paced, and customer-centric...
What Does the Future of Marketing Automation Hold?
We hear a lot about marketing automation in passing, but the details of how automation will benefit marketers now and in the future are often left unspecified. (more…)
12 Digital Marketing Ideas for Sales Teams in 2019
A business can’t survive without a consistent online social presence. Online marketing strategies help increase target audience coverage, boost customer interest in goods or services, and make use of yet...
How My Internship with Nimble Made Me More Confident as a Marketer
This article was quite challenging for me to write. Summarizing three months of insightful knowledge into a couple of paragraphs is a challenge that I thought I would never take...
How to Cultivate Brand Loyalty by Personalizing the Customer Journey
Today, smart organizations are taking advantage of social CRM technologies to quickly identify and qualify prospects to move them into sophisticated nurture and marketing campaigns. (more…)
The Must-Have Apps You Need to Amplify Your Brand on Social Media
What specific steps do you take to promote your brand? Facebook, Twitter, Instagram, Pinterest, and other platforms hold huge potential for brand promotion. Some branding campaigns are completely built around...
25 Online Marketing Tactics to Launch Your Small Businesses into the Stratosphere
Any business owner struggles to promote their company on a limited budget. Online marketing can be a solution here as it requires fewer investments compared to traditional strategies and helps...
9 SaaS Marketing Strategies Guaranteed to Improve Lead Generation
If you’re having trouble driving organic traffic to your website (or blog post) and generating qualified leads to convert into potential customers, you’ve come to the right place. We’ve compiled...
How Can You Tell if Your Digital Marketing Agency is a Dud?
Digital marketing is a must; whether your business is a global powerhouse, a niche online store, or a local brick-and-mortar enterprise. In 2019, the number of people finding websites through...
Why Today’s Customers Are Your Company’s Marketers
Mark Schaefer is a globally recognized blogger, author, speaker, and educator with one of the top marketing blogs in the world. He is the Executive Director of Schaefer Marketing Solutions,...
9 Ways To Automate Your Online Marketing to Get More Subscribers
If you could put the process of scoring more subscribers on autopilot, would you do it? More leads, more subscribers, less of a “hands-on” approach. Sounds a bit too good to be...
5 Ways Online Video Content Can Boost Your Revenue
It doesn't matter what type of business you're running; boosting your revenue likely holds a permanent position right at the top of your list of priorities. (more…)
5 Digital Marketing Strategies Proven to Amplify Your Outreach
Gone are the days when digital marketers could afford to plan annual campaigns. In 2019, the best marketers will iterate their digital strategies every few months. This way, they can...
5 Ways to Best Align Sales & Marketing Through Lead Generation & CRM Software
Did you know that aligning your sales and marketing team has the potential to drastically improve your business performance? Though sales and marketing don’t always agree, when the two branches...
How to Use Analysis to Craft Your Marketing Strategy
We’ve just come out of planning season for many organizations. To support our customers we’ve been reviewing their plans. When we conduct these reviews we’re evaluating a number of aspects,...
5 Mistakes That Will Kill Your Sales and How To Avoid Them
Businesses fundamentally rely on sales for sustaining in the market and reaching their desired goals. Everyone strives hard to close more sales, as it is directly proportional to the revenue...
7 Steps to Get Your Online Business Off the Ground
Millions of people own and operate successful businesses — all of which started as simple ideas. Technology has made it easier than ever for entrepreneurs to launch, promote and live...
Why You Must Integrate Your Digital with a Traditional Marketing Strategy
Traditional Marketing vs. Digital marketing Traditional marketing is the conventional mode of marketing that has been the choice of marketing and advertisements since ages. This includes: Television. Newspaper. Radio. Flyers...
How to Construct Meaningful Customer Journey Maps
Research by firms such as Forrester and Temkin have found that customer journey mapping is moving front and center for many marketing and customer experience professionals. Why? Because the more...