How to Utilize Video in Your Sales Funnel to Ramp Up Engagement
Videos aren’t strictly for entertainment purposes — consumers are increasingly turning to video to inform their purchasing decisions. (more…)
Marketing
5 Authentic Ways to Offer Helpful Email Content During the Pandemic
In the wake of the pandemic, people across the globe are relying upon digital modes of communication. Be it news, retail, marketing, events, or insights, email communication has come forth...
9 Actionable Ways to Stand Out by Personalizing Your Website
Website personalization is the process of creating a unique experience for each visitor that comes to your site. When it’s executed perfectly, a personalized experience can impress visitors, increase conversions,...
Why Digital Advertising is an Effective Way to Generate Leads for Small Business
The true test of an effective small business lead generation strategy is the periodic outcome of it. In practical terms, if the outcomes you experience currently are less than desirable,...
Overcoming the Challenge of Selective Attention with Email Design
Customers who subscribe to your emails, open them, click through, and finally purchase your products or hire your services do so because they have their focus on completing a task...
Marketing Your Business in a Post-Pandemic World
We are living during some unprecedented and unusual times. The world has never seen a shut down as we are currently experiencing because of the COVID-19 pandemic. With a large...
How to Engage Your Email Distribution List During the Coronavirus Crisis
With the coronavirus wreaking havoc on the global economy, maintaining a relationship with your audience is becoming more challenging than ever before. (more…)
How Realtors Can Take Advantage of Digital Marketing Strategies
If you told a real estate agent a couple of decades ago that they need to use social media and applications for their advertisement, they would probably not believe you....
3 Ways to Use Marketing Analytics to Increase Sales
Marketing analytics is the reality of modern business. It is impossible to get the desired results without it. The modern market is characterized by oversaturation and high competition, so consumers...
How to Write Product Descriptions for Different Audiences
Too often, new business owners get caught up in the bigger picture and end up losing many smaller details. A typical beginner business writing mistake is planning your content marketing...
6 UX Updates to Make to Your Website in 2020
User experience (UX) for a website encompasses how a person feels or behaves when using it. It delves into practical elements, such as the checkout flow, as well as attitudinal...
How to Use Viral Marketing to Obtain Viral Success
Can your brand become famous overnight? It’s highly unlikely. But you can boost your brand’s visibility with viral marketing. Viral Marketing: What Do the Stats Say? Viral marketing, or word-of-mouth marketing (WOMM),...
7 Great Ways to Improve Your Content with Social Media
Social media has become an intricate element in any given person's life. Social media is a great platform to help people connect, keep in touch, showcase their talents and even...
8 Must-Have Tools and Services for Content Marketers
Content marketing is an effective method of promoting a business on the network. Its use helps to create a positive image, increase recognition and get tremendous traffic to the site....
11 Tips to Be a Successful Marketer in 2020
Marketing is a dynamically developing sphere. Consumer preferences are constantly changing, and the approaches of marketers must change with them. This is a profession that requires continuous improvement of skills...
7 Email Ideas to Boost Customer Relationships
A recent study showed that 77% of brands could disappear and nobody would care. It sounds pretty harsh, like something Regina George from Mean Girls would tell you if she...
5 Essential Tips to Help You Start A Digital Marketing Business
Digital marketing is one of the most lucrative professions today and into the future. It is also one of the fastest-growing industries as professionals and enterprises embrace online marketing. The...
Is Facial Recognition a Practical Marketing Strategy in 2020?
Most people know of facial recognition as something used to unlock their phones. There are also security-related opportunities such as helping people get through airport queues. But one of the...
How to Create Content that Improves Your SEO Rankings in 2020
You must be wondering ‘another post on how to improve your rankings in 2020, what new is this author going to tell me?’ (more…)
How to Run a Successful Email Marketing Campaign in 2020
Email as a marketing and promotional channel is admittedly one of, if not the oldest marketing channel, and has actually been around since the 1960s in a very limited form....
The Biggest Mistakes to Look Out for in Influencer Marketing
Influencer marketing is huge nowadays. And no wonder: when done right, it can expand the visibility of your brand and help you humanize it. (more…)
Warning: These 9 Mistakes Will Destroy Your Digital Marketing Campaign
Most companies and businesses tend to depend more on digital campaigns now than real-life business endeavors. Even so-called physical stores and businesses are increasingly embracing digital marketing strategies. While search...
6 Simple Ways to Get People to Remember Your Brand
In the digital age, attention comes and goes fast. Getting a chunk of that attention for your brand can be tricky, so make it something to remember. (more…)
5 Types of Content to Attract Massive Amounts of Traffic to Your Site
Today, web content has tremendous significance and value in terms of increasing traffic. It’s not the elaborate design or masterfully developed code that entices Google algorithms and human intelligence, but...
5 Tips for Effective Marketing Segmentation
Thanks to market segmentation, organizations can better understand their target audience, determine the potential value of the product for this market, and plan the customer journey for each segment of...