Chatbots have become an integral part of digital communication across web, social media, and mobile app interfaces. Marketers are increasingly growing fond of chatbots because of effortless, fast-paced, and customer-centric...
We hear a lot about marketing automation in passing, but the details of how automation will benefit marketers now and in the future are often left unspecified. (more…)
A business can’t survive without a consistent online social presence. Online marketing strategies help increase target audience coverage, boost customer interest in goods or services, and make use of yet...
This article was quite challenging for me to write. Summarizing three months of insightful knowledge into a couple of paragraphs is a challenge that I thought I would never take...
Today, smart organizations are taking advantage of social CRM technologies to quickly identify and qualify prospects to move them into sophisticated nurture and marketing campaigns. (more…)
What specific steps do you take to promote your brand? Facebook, Twitter, Instagram, Pinterest, and other platforms hold huge potential for brand promotion. Some branding campaigns are completely built around...
Any business owner struggles to promote their company on a limited budget. Online marketing can be a solution here as it requires fewer investments compared to traditional strategies and helps...
If you’re having trouble driving organic traffic to your website (or blog post) and generating qualified leads to convert into potential customers, you’ve come to the right place. We’ve compiled...
Digital marketing is a must; whether your business is a global powerhouse, a niche online store, or a local brick-and-mortar enterprise. In 2019, the number of people finding websites through...
Mark Schaefer is a globally recognized blogger, author, speaker, and educator with one of the top marketing blogs in the world. He is the Executive Director of Schaefer Marketing Solutions,...
If you could put the process of scoring more subscribers on autopilot, would you do it? More leads, more subscribers, less of a “hands-on” approach. Sounds a bit too good to be...
It doesn't matter what type of business you're running; boosting your revenue likely holds a permanent position right at the top of your list of priorities. (more…)
Gone are the days when digital marketers could afford to plan annual campaigns. In 2019, the best marketers will iterate their digital strategies every few months. This way, they can...
Did you know that aligning your sales and marketing team has the potential to drastically improve your business performance? Though sales and marketing don’t always agree, when the two branches...
We’ve just come out of planning season for many organizations. To support our customers we’ve been reviewing their plans. When we conduct these reviews we’re evaluating a number of aspects,...
Businesses fundamentally rely on sales for sustaining in the market and reaching their desired goals. Everyone strives hard to close more sales, as it is directly proportional to the revenue...
Millions of people own and operate successful businesses — all of which started as simple ideas. Technology has made it easier than ever for entrepreneurs to launch, promote and live...
Traditional Marketing vs. Digital marketing Traditional marketing is the conventional mode of marketing that has been the choice of marketing and advertisements since ages. This includes: Television. Newspaper. Radio. Flyers...
Research by firms such as Forrester and Temkin have found that customer journey mapping is moving front and center for many marketing and customer experience professionals. Why? Because the more...
Topic clustering is a popular content marketing plan - and a buzzword that has been thrown around the inbound marketing space in recent years. (more…)
333.2 billion emails will be sent and received daily by 2022. Such is the prediction of a Radicati Group agency that counted 281.1 billion emails transferred in 2018. Growth rates...
Many technologies and trends have disrupted the digital world in the past. For example, Facebook marked the beginning of a new era in digital marketing when they went public in...
A great video marketing strategy can help your brand stand out from competitors, as it offers numerous advantages. G2 Crowd’s compilation report states that half of all customers actively seek...
You’ve surely noticed nearly every business out there has a blog. Whether it’s managed correctly or not, it’s likely there. That’s because we live in the age of information. There...
It’s not in the nature of the business world to stand still for too long. The rule of thumb in business is: if you’re not progressing or changing, you are...