It seems like everyone is working with social media influencers these days. It’s almost impossible to scroll through your Instagram or Facebook feed without seeing a sponsored post of some sort.
Interactive content, such as questionnaires or calculators, can be a perfect tool to engage with your audience – and to grow it as well. By creating authentic, playful, and personal interactions with your visitors, you’ll get more valuable insights and contact data in return.
It’s not in the nature of the business world to stand still for too long. The rule of thumb in business is: if you’re not progressing or changing, you are falling behind. That’s an appropriate way of describing the need for business entities to keep changing. You cannot speak about the ongoing changes in the world of business without speaking about digital transformation.
2017 was the year investments in content marketing started paying dividends.
Businesses and marketers alike know the importance of content marketing to attract, retain and convert prospects and readers into customers. Factors such as targeted and high-quality content, a documented strategy, and a distribution plan contribute to the success of content marketing.