Businesses fundamentally rely on sales for sustaining in the market and reaching their desired goals. Everyone strives hard to close more sales, as it is directly proportional to the revenue...
Millions of people own and operate successful businesses — all of which started as simple ideas. Technology has made it easier than ever for entrepreneurs to launch, promote and live...
Traditional Marketing vs. Digital marketing Traditional marketing is the conventional mode of marketing that has been the choice of marketing and advertisements since ages. This includes: Television. Newspaper. Radio. Flyers...
Research by firms such as Forrester and Temkin have found that customer journey mapping is moving front and center for many marketing and customer experience professionals. Why? Because the more...
Topic clustering is a popular content marketing plan - and a buzzword that has been thrown around the inbound marketing space in recent years. (more…)
333.2 billion emails will be sent and received daily by 2022. Such is the prediction of a Radicati Group agency that counted 281.1 billion emails transferred in 2018. Growth rates...
Many technologies and trends have disrupted the digital world in the past. For example, Facebook marked the beginning of a new era in digital marketing when they went public in...
A great video marketing strategy can help your brand stand out from competitors, as it offers numerous advantages. G2 Crowd’s compilation report states that half of all customers actively seek...
You’ve surely noticed nearly every business out there has a blog. Whether it’s managed correctly or not, it’s likely there. That’s because we live in the age of information. There...
It’s not in the nature of the business world to stand still for too long. The rule of thumb in business is: if you’re not progressing or changing, you are...
The holiday season presented a number of opportunities to watch family and friend videos and listen to stories. We laughed together as we watched the video of one of the...
Overall, social media engagement is down. In spite of this fact, content and social media marketing are still extremely valuable pursuits. These efforts lead to increased brand recognition, strong customer...
Email marketing is the practice of sending information to groups of people via e-mails. And despite being around several decades compared to more recent digital marketing innovations and channels, it...
Almost every online business is aware of the necessity of Search Engine Optimization (SEO), but not all of them comprehend with the real meaning of it when it’s tied to...
Social selling is hot right now. In these days of marketing automation and email overload, the power of a personal relationship or authentic connection cannot be overstated. But social selling...
Video content is revolutionizing the customer experience for many reasons. Video marketing is highly engaging because it can be used at virtually every stage of the customer journey. It puts...
Image source In this webinar, Nimble CEO Jon Ferrara discusses how to use digital storytelling (and other digital marketing activities) to grow your business and customer relationships with Brian Fanzo,...
Call to Action (CTA) is a powerful tool utilized by digital marketers to provide additional power to their ad copy or blog post. A CTA button can ask prospective customers...
Word of mouth personal recommendations ranks #1 as the most trusted form of advertising, according to the ‘Under the Influence: Consumer Trust in Advertising‘ report by Nielsen. Consumers trust online...
With more data and analytics available than ever before, marketers are better able to understand what content, channels, and touch points may be most engaging based on a prospect’s buying...
Mentoring in the social sales and marketing world can be critical to your success. However, many people don’t have as many mentoring experiences as they would like. The question becomes:...
Google Analytics turns insights into actions. (more…)
A fleshed out content marketing strategy is an important part of every campaign. Before you begin writing, filming, recording, or otherwise creating quality content, there’s a lot to consider. You...
If your business priority is to become a successful entrepreneur, vision, planning, and branding will certainly move your innovative business concepts forward in a powerful way. However, focusing on only...
It seems like everyone is working with social media influencers these days. It’s almost impossible to scroll through your Instagram or Facebook feed without seeing a sponsored post of some...