Email marketing is one of the highest ROI digital marketing channels out there with 2019 sales totaling $7.5 billion. Moreover, even though it may seem like the inbox has lost...
After the burst of COVID 19, 2020 became an unpredictable year for every one of us. This year changed the way we live by introducing many alternatives that have never...
Email marketing is one of the oldest digital marketing techniques that are still relevant. Almost every business with an online presence leverages email marketing to some extent. (more…)
Every day, billions of emails are traveling from inbox to inbox. This traditional tool is vital for all marketers who want to increase their revenue in 2021 and build a...
With the number of email users at more than 2.5 billion, email marketing can reach more potential customers than any other form of marketing. Email marketing is one of the...
Email marketing is, without a doubt, one of the most effective strategies for companies to promote their products and/or services. It offers a return on investment (ROI) of 28.5 percent,...
The podcast market is experiencing rapid growth. Some claim it is still not strong enough, and so there is a high chance that a pandemic may shake it too. In...
Starting a blog for your business, products, and services is a great way to bring in a lot of traffic to your site. Having good high-quality content gets your visitors interested, but...
Social media has changed the world in a myriad of ways -- known and intangible. (more…)
Creating an in-demand content hub depends significantly on the content itself. However, growing an audience that returns to the site requires a little more work. (more…)
There’s something fundamentally powerful about an email that no other medium can match. For one, you have your subscriber’s undivided attention inside their inbox. No ads, funny memes, or competing...
Imagine that you are running a business. In order to make it a success, the most important thing is to catch the attention of customers! That’s right. The more engagement...
We're excited to share this webinar with all of you! Nimble CEO Jon Ferrara is joined by social media writing expert and CEO of Lately Kate Bradley Chernis. Most of us...
Site visitor data is extremely useful information. It allows you to know your target audience better and personalize your marketing activities. However, you should be careful with obtaining data. (more…)
One of the most important pieces of the content marketing puzzle is your landing page. Landing pages have a number of benefits. They help you direct a targeted and succinct...
The world has become a small place, thanks to the proliferation of the internet and smartphones. In such a well-connected world, tech-savvy customers are not dependent on businesses to educate...
Facebook has over 2.6 billion monthly active users, but trying to reach them solely through organic methods would be a huge mistake. As Facebook’s reach for organic posts is extremely...
Marketing a fundraiser involves more than just sending out an email or making a post on your organization’s website. It involves creating content that inspires your supporters to take action...
Email is one of the most powerful marketing tools. Despite its advanced age, it shows high efficiency. According to HubSpot, this source generates $38 for every $1 spent. The numbers...
For all the right reasons, the eminence of technological growth in the era of 2020 can be regarded as the most potent modality for innovation seekers. It matters not what...
Business-to-Business (B2B) marketing relies on you tailoring your efforts depending on your client. While generalized approaches are a norm in Business-to-Consumer (B2C) marketing, it can be disastrous in the B2B...
Every day, we interact with numerous businesses across different platforms. From social media to television ads and even in our inbox, we're constantly interacting with various brands knowingly or unknowingly. ...
Customer retention in 2020 isn’t easy. Between the scores of other options floating around the market and the infamously short attention span of the average shopper, locking down loyal customers...
Video is taking the email marketing world by storm. With consumers all but demanding more video content from the brands they interact with, it's not surprising that merely adding the...
Videos aren’t strictly for entertainment purposes — consumers are increasingly turning to video to inform their purchasing decisions. (more…)