Marketing

5 Tips to Find the Perfect Micro-Influencer For Your Next Campaign

5 Tips to Find the Perfect Micro-Influencer For Your Next Campaign

It seems like everyone is working with social media influencers these days. It’s almost impossible to scroll through your Instagram or Facebook feed without seeing a sponsored post of some sort.

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How to Use Interactive Content as a Lead Magnet

How to Use Interactive Content as a Lead Magnet
By June 27, 2018 Business Success, CRM, Marketing, Sales

Interactive content, such as questionnaires or calculators, can be a perfect tool to engage with your audience – and to grow it as well. By creating authentic, playful, and personal interactions with your visitors, you’ll get more valuable insights and contact data in return.

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Introducing Nimble Today: The Smarter Way to Start Your Day for Success

Introducing Nimble Today: The Smarter Way to Start Your Day for Success

Nimble’s newly optimized Today Page gives you a clear, customizable dashboard view of your sales pipeline, calendar appointments, tasks, and social signals. Read more ›

Sales Tools Your Team Should Be Using

Sales Tools Your Team Should Be Using

It’s not in the nature of the business world to stand still for too long. The rule of thumb in business is: if you’re not progressing or changing, you are falling behind. That’s an appropriate way of describing the need for business entities to keep changing. You cannot speak about the ongoing changes in the world of business without speaking about digital transformation.

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Three Pivotal Steps To Follow When Developing a Marketing Campaign

Three Pivotal Steps To Follow When Developing a Marketing Campaign

If you’re like many of our customers, you’re in the thick of executing a plethora of various marketing campaigns at once. Often, these campaigns entail a number of moving parts, from different forms of content to a variety of selling channels. At a recent event where I was discussing best practices for measuring Marketing, one of the participants ask for a list of metrics he could use to measure campaign performance. This is when I realize that some people believe there is a specific list of measures and metrics everyone can employ.

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6 Content Marketing Best Practices

6 Content Marketing Best Practices
By June 1, 2018 Marketing

2017 was the year investments in content marketing started paying dividends.

A joint survey by Content Marketing Institute and Marketing Prof found that 60% of marketers reported their content marketing to be more effective in 2017 than in the previous year.

Businesses and marketers alike know the importance of content marketing to attract, retain and convert prospects and readers into customers. Factors such as targeted and high-quality content, a documented strategy, and a distribution plan contribute to the success of content marketing.

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