With all of Google’s latest algorithm updates, it’s hard to know how to keep your site performing well, or how to increase your site’s visibility in according to the new algorithm updates released. What are some of the factors you can address by improving your site’s performance?
Marketing
GoDaddy Influencer Marketing Webinar: Thursday, May 17th
The term ‘“influencer marketing” has been around for a while, but it has only recently become a hot topic from a B2B perspective. The reason is simple: many companies have realized that working with influencers can be a very effective and cost-effective marketing strategy in these increasingly ad-adverse times.
Marketing Optimization Modeling 101
Companies expect their marketing to help them achieve the full profit potential for each and every customer. In fact, marketing’s primary responsibility to the organization it works for is to generate profitable revenue growth. The trick is to balance improving the value of your investment while maintaining or enhancing your customers’ satisfaction within your channels and touch-points. The sheer number of customers, products, and communication channels often makes this balancing act quite challenging. This challenge is compounded by shorter product life cycles, fierce competition, the rate of change, and fragmented markets.
4 Things Small Business Owners Don’t Get About Influencer Marketing
83% of global consumers say digital advertisements interrupt their online experience. Not-so-shockingly, 78% of consumers (yourself included, probably) use ad blockers or proactively opt out of ads to make them disappear forever. For marketers, this equates to wasted spending on digital ads – three-quarters of your potential buyers won’t even see them. Read more ›
Case Study: How Microsoft National Reseller NeoCloud Uses Nimble to Manage Channel Growth
About the Company
NeoCloud is a leading Microsoft managed cloud services provider based in Raleigh, North Carolina with over 1,500 customers. The company provides licensing, deployment, and support services for software and infrastructure solutions to help businesses be more secure, reliable, and efficient. As a CSP tier 1 direct partner with Microsoft, NeoCloud offers customized solution bundles through a national reseller network of dealers.
How to Include SEO in Your Marketing Plan
While most of those involved in digital marketing are aware of the importance of SEO for having a successful online business, they may not know how exactly it should be incorporated into the marketing plan. The lack of this knowledge often results in failure;potential customers tend to leave behind some businesses that don’t adjust to the rapidly changing digital landscape. Read more ›
