Just about anyone can amass a sizeable audience online. However, building a highly engaged community of prospective customers is another story entirely. Succeeding enables businesses to essentially monetize their followers, but it is also where most brands fail. Read more ›
It’s wonderful to see so many folks focused on Marketing metrics and accountability. The past few weeks we’ve fielded a lot of questions on selecting Marketing metrics. Here’s how this conversation typically begins. An email arrives with this plea, “our CXO (insert CEO, CFO, COO, your pick) wants us to develop an X metric (insert customer, growth) that will show how Marketing is impacting the business. We’re thinking about one of these (there’s usually a list something like customer loyalty, rate of customer acquisition, brand preference, Marketing ROI), which one should we use?” Read more ›
Scaling up your sales function usually means hiring.
After all, a bigger team equals more opportunities and consequently, more revenue, right?