Marketing

Which Social Media Should I Use in 2018?

Which Social Media Should I Use in 2018?

Most startups and small businesses don’t have the luxury of having a large social media team. The reality is that most SMBs don’t even have a person who’s focusing solely on managing social media. Most likely, the person responsible for this area will wear many other hats. This is why it’s very important to pick the right platforms to focus your already limited resources on. Read more ›

Webinar Replay: 6 Strategies to More Effectively Use Social Media When Prospecting

Webinar Replay: 6 Strategies to More Effectively Use Social Media When Prospecting

We were really excited about putting this particular webinar together. Our CEO Jon Ferrara has known his co-presenter Jorge Soto for a while and they are both equally excited about developing relationships and helping others by sharing their knowledge. Read more ›

Hidden Values of Storytelling for Content Marketing

Hidden Values of Storytelling for Content Marketing
By November 17, 2017 Marketing

Buy this innovative product because it’s the best one on the market–plus it’s affordable and it has great features…

Ouch. Please, stop it.

By the way, which product do these marketing buzzwords describe? Frankly speaking, almost every one. But the main question is if you get interested or eager to buy it. Probably, this ‘selling’ copy hasn’t hooked your attention or convinced to make a purchase. If that’s so, why are the majority of companies still using these dry-as-dust expressions that nobody cares about? Read more ›

How to Choose The Best Marketing Channel

How to Choose The Best Marketing Channel
By November 14, 2017 Marketing

Perhaps you, like many of our customers, are somewhere in the midst of your planning cycle. Hopefully, you are crafting an evergreen Marketing plan.  Even the most basic outcome-based Marketing plan should in some way address Marketing’s fundamental mission to find, keep and grow the value of your customers. When the buying decision entails a complex consultative collaborative buying process, it’s imperative to understand your customers’ buying journey and synch your content and channels accordingly.   Read more ›

How To Leverage Content For Marketing And Social Selling Success

How To Leverage Content For Marketing And Social Selling Success

When people are only popular and not productive in the social selling world they’re losing business. That’s what LinkedIn & Branding Expert Viveka Von Rosen and I explored in our video interview. The first half of this interview starts with what NOT to do.

In this second half we discuss what you should be doing when it comes to creating content and conversations online: How to become “Productively Popular”. Read more ›

Nimble Launches Contact Manager to Simplify Relationship Management for Office 365, G-Suite and 80+ Cloud Apps

Nimble Launches Contact Manager to Simplify Relationship Management for Office 365, G-Suite and 80+ Cloud Apps

We’re excited to announce our new Nimble Contact plan to provide simple contact management for individuals and teams in Office 365 or G Suite.

At Nimble, we’re big believers that most processes for Contact Management are broken: you might have stacks of business cards on your desks, notes scribbled across your phone and pieces of paper, multiple email accounts, stacks of unviewed calendar reminders, and contacts spread across your social networks.

Read more ›