According to recent studies, 22% of salespeople still don’t know what a CRM is. Furthermore, 40% of salespeople are still using informal practices such as spreadsheets and scattered sticky notes to store valuable contact data and keep track of important contact information. This implies that even if a salesperson is aware of what a CRM can do, they might not be entirely sold on the benefits the right CRM can have for their business or personal brand. This skepticism is most likely rooted in a lack of clarity in regards to how a CRM can drive success and cultivate new relationships. In order to convert the cynics into believers, we’ve dug into four overlooked ways businesses can get even more out of their social CRM. Read more ›
Nimble Adds Push Notifications for Tracked Email Messages on iOS
We’re excited to announce that Nimble Mobile 3.0 is now equipped with push notifications to let you know when a contact opens one of your tracked, templated emails while you’re on the go. Now, you have an email tracking solution at your fingertips to help you engage with prospects and customers at the best time, everywhere you work.
9 Things You Didn’t Know CRMs Can Do For Your Business
CRM: what is it, and do I really need it in order to successfully run my business? This ambiguous abbreviation stands for Customer Relationship Management. A process of managing, tracking, and analyzing you and your team’s business interactions. Read more ›
Marketing Optimization Modeling 101
Companies expect their marketing to help them achieve the full profit potential for each and every customer. In fact, marketing’s primary responsibility to the organization it works for is to generate profitable revenue growth. The trick is to balance improving the value of your investment while maintaining or enhancing your customers’ satisfaction within your channels and touch-points. The sheer number of customers, products, and communication channels often makes this balancing act quite challenging. This challenge is compounded by shorter product life cycles, fierce competition, the rate of change, and fragmented markets.
4 Ways Influencer Marketing Can Boost Your Social Media Strategy
Social media platforms bestow their users with the power to block content they don’t want to see. This can be used to to shut down anything that interferes with a user’s online experience, including ads and promotions. Anything that is considered too “salesy” is more prone to getting weeded out by filters and blocking software.
4 Things Small Business Owners Don’t Get About Influencer Marketing
83% of global consumers say digital advertisements interrupt their online experience. Not-so-shockingly, 78% of consumers (yourself included, probably) use ad blockers or proactively opt out of ads to make them disappear forever. For marketers, this equates to wasted spending on digital ads – three-quarters of your potential buyers won’t even see them. Read more ›
