It’s hard to believe that it was almost three decades ago to the day that my work title was “Integrated Marketing Manager.” Our product group was a small team of about 40 people comprised of design and product engineers, production control/operations, manufacturing, customer service, and marketing personnel. We were bringing an 8-bit microcontroller to the market in a new technology that embedded unique memory and peripherals. We were in pursuit of category ownership and market dominance.
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How to Go Integrated in a Specialty Marketing World
The Quick Guide to Giving Your Audience What They Really Want
There are over 3 billion searches conducted on Google every day. With more and more people gaining access to the web, giving your audience what they are searching for can sometimes seem impossible. Through all the searching, reading, commenting, sharing, and liking, it’s incredibly easy to get lost among the masses. Read more ›
2 Reasons Why Business Projects Fail
As usual, it’s another very busy business day for you, isn’t it? You may have awakened this morning and immediately started to think about business and the day ahead. Checking your email and voicemail before arriving at the office. So much going on that it could make your head swirl. But you remain focused on the agenda, goals and business projects of the day. Read more ›
6 Expert Branding Tips for Small Businesses
Before we launch into our tips for branding your small business, it’ll help to give a refresher on just what a brand is—indeed, even seasoned business owners can use a reminder every so often.
A brand is defined as “what consumers know about you” and pretty much entails everything from your image, products, reputation, design, the story you tell, and how customers relate to you. Read more ›
How College Students Can Market Themselves Effectively
The other night I was sitting outside of my cousin’s house after dinner, catching up with my family and exchanging stories about the time we’ve spent apart. Of course, they were eager to hear about my first year as a college student, and I was filled to the brim with exciting things to tell. Inevitably, the conversation then switched gears to talk about my academic path and plans for the next three years. I explained to everyone that I had really loved the courses I had taken in Tulane’s school of liberal arts, but I was unsure how I wanted to apply this type of degree in my lifetime and my career. Read more ›
Nimble Wins #1 Honors in Customer Satisfaction and High Performer Ranking for Sales Intelligence by G2 Crowd
We’re proud to share that we have been named by G2 Crowd as #1 in Customer Satisfaction and as a High Performer for Sales Intelligence. We thank all of the members of our Nimble community who took the time to write their reviews that helped us earn these honors. Read more ›
