Social Selling

How To Optimize Your Social Selling Strategy

How To Optimize Your Social Selling Strategy

Studies show that 80% of prospective customers decide whether to do business with you largely based on what they see on social media regarding your work community, thought leadership, and influence.

This finding highlights the need for a strong social presence that not only loyally represents your brand, but adds value to your customer’s feed as well.

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How To Drive Sales Success With Mentoring Relationships

How To Drive Sales Success With Mentoring Relationships
By July 12, 2018 Social Selling

Mentoring and sales are more intertwined than you might think. Mentoring is a lot more than just “advice over coffee.” Warren Whitlock, social media maven and consultant, defines mentoring as helping other people solve problems and get what they want. The sales game is about the same thing.

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60 #MSInspire Thought Leaders You Should Follow in 2018

60 #MSInspire Thought Leaders You Should Follow in 2018
By July 10, 2018 Social Selling

Microsoft Inspire 2018, co-located for the first time with Microsoft Ready (MSFT’s annual sales, marketing, and technical conference), offers community members more opportunities than ever before to network and cultivate relationships with the people who can have a significant impact on their success.
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5 Tips to Help You Find the Perfect Micro-Influencer For Your Next Campaign

5 Tips to Help You Find the Perfect Micro-Influencer For Your Next Campaign

It seems like everyone is working with social media influencers these days. It’s almost impossible to scroll through your Instagram or Facebook feed without seeing a sponsored post of some sort.

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5 Steps to Make Your Business Appealing to Potential Partners

5 Steps to Make Your Business Appealing to Potential Partners
By June 25, 2018 Social Selling

One of the best ways to grow your business is to take on partners. There are many benefits of having partners—expanding your audience, increasing revenue, and giving your customers a wider variety in products/services. Often, it can (and should) be a mutually beneficial relationship.

It’s not always easy to get another brand to partner with your business—your company has to be attractive to the other party, and they have to see how it would benefit them too. Here are some of the steps that you should take in order to make your business more appealing. Read more ›

Three Pivotal Steps To Follow When Developing a Marketing Campaign

Three Pivotal Steps To Follow When Developing a Marketing Campaign

If you’re like many of our customers, you’re in the thick of executing a plethora of various marketing campaigns at once. Often, these campaigns entail a number of moving parts, from different forms of content to a variety of selling channels. At a recent event where I was discussing best practices for measuring Marketing, one of the participants ask for a list of metrics he could use to measure campaign performance. This is when I realize that some people believe there is a specific list of measures and metrics everyone can employ.

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