Customer Centric Growth Plan

Nimble Webinar Replay: How to Develop a Customer-Centric Growth Plan for 2023

It’s not too late to learn “How to Develop a Customer-Centric Growth Plan for 2023” from our recent Nimble Education Webinar with VisionEdge Marketing founder Laura Patterson! 

Laura has 25+ years of experience in sales and is recognized as one of the pioneers in Marketing Performance Management. 

Let’s dive into the Webinar Replay!


What Will You Learn?

Operating without a customer-centric growth plan is like taking a road trip without a map or a GPS system. While you may eventually reach your destination, it is likely you will get lost along the way.

A customer-centric growth plan serves as more than a roadmap. It facilitates alignment, clarifies how success will be measured, establishes the strategy, and all the programs, tactics, and activities along with performance targets and budget to achieve business results.

Creating such a plan improves effectiveness and efficiency, clarifies your target market, and helps ensure you won’t pursue unprofitable ventures. It’s the kind of plan every leadership team loves. And with an outcome-based budget, your finance team will be right on board.

In this webinar, you will learn:

  • Answers to critical business questions designed to acquire, keep, and grow the value of customers.
  • How to provide a direct line-of-sight between activities and investments and business results.
  • How to form logic chains of related measures that become the foundation for reporting value, impact, and contribution.

Check Out Our Recent Nimble Webinars Here

At Nimble, we love engaging with our community. We regularly host webinars with guests of all backgrounds to bring their expertise and knowledge straight to you. To read up on our past webinars, click here.


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If you have any questions or suggestions, please email us at [email protected]. If you would like to book a 1-on-1 demo of Nimble, you can do that here.