Use Your Sales Pitch Sparingly: Educate and Engage Your Customers Through Your Blog
What would you do if you ran across a blog that was heavy on the sales pitch? Don't do that to your customers – it won't work. You've seen them before,...
Social Selling
7 Mistakes Sales Professionals Make in Employing Social Media
The most important rule may seem counterproductive, but social media has changed the sales relationship. Five minutes after the earliest social media sites sprang up, numerous people proclaimed themselves gurus,...
Reward Your Customers to Get Referrals
Your customers can become brand ambassadors with a little effort on your part.
5 Ways To Introduce Yourself On Social Media
You've done it hundreds of times: broken the ice with a prospect. But how do you meet prospects online? You've probably developed numerous ways to start conversations with potential customers. And if...
Cold Calling Not So Cold Anymore: How Social Media Arms You For Early Contacts
Your customers know a lot more about you than they used to. But you can learn about them, too, making that first contact potentially more productive. Here's how. Cold calling....
Getting started on Social Selling
Engage with your customers before your competitors do.
Why smart business owners are switching to a social CRM system
The ground rules for customer relationship management have changed. Twitter, Facebook, LinkedIn and other social media platforms have made 2-way customer conversations an expectation. These online discussions affect your brand,...
Lessons learned from surviving the Scoble Effect
Is your company and product ready for waves of users? Last month I sat down with Robert Scoble for a quick interview about Nimble. This 20 minute interview generated a...
The Power And Wisdom Of Crowds And Community
LEADING THOUGHTS I was working on a blogpost the other day, talking about humanness in corporate social media, as well as the phenomenon of the professional and personal worlds blending....
A Line In The Sand: Personal And Professional In The Social World
LEADING THOUGHTS It's almost impossible to be effective in social media without adding a personal touch. The only reason I say "almost impossible" is because I don't believe in absolutes...
Advocacy And Branding In The Social Age
LEADING THOUGHTS It used to be that branding was more or less straightforward. Mind you, it was never easy -- one of my favorite marketing professors from undergrad used to...
Do You Know Any Directors Of The Telephone?
I spent the past couple of days in Las Vegas for CES, and even though consumer electronics is not my focus, it has an increasingly new media bend to it. ...
Goal Setting For Your Social Strategy. Goal #3: Increasing Profits
LEADING THOUGHTS Earlier this week, we discussed the importance of both, increased awareness and an excellent customer experience, to your ability to get and retain customers, as well as increase...
The Oldest Social Gesture: The Handshake
LEADING THOUGHTS Once upon a time (a year or so ago), I tweeted something, to which someone responded: "Hey, you should meet @alizasherman". I no longer remember the particulars of...
People Remember How You Make Them Feel Not What You Say
LEADING THOUGHTS I had a customer experience last night that almost brought tears to my eyes and I wanted to personally share it with you. My son had a English class...
Social Business: Three New Required Roles For Your Company, By Brian Vellmure
TRUSTED VOICES It is our great pleasure to inaugurate the Trusted Voices section with a post from Brian Vellmure, a renowned thought leader in everything related to strategic customer focused...
What? Another CRM System? Why Nimble? Why Now?
OUR STORY Today more than ever, businesses need to attract and retain customers. But the way they do it has radically changed. The old days of yelling at their customers...