Please Stop Collaborating with Me!
Collaboration is all the rage in the business world these days — you can’t go more than a few minutes in any business conversation, journal, site, blog or anywhere else...
Social Selling
Nimble Social Selling Webinar with Barb Giamanco and Jon Ferrara
Nimble helped pioneer Social Selling and has made great strides as a company, especially over the last twelve months. Their Social Selling Relationship Manager has become a key part of...
Barb Giamanco Joins @Nimble as #SocialSelling Customer Ambassador
It’s a big day today, as I join the Nimble team in the newly created role of Chief Customer Ambassador. The Nimble Way has always focused on helping businesses grow...
Nimble Everywhere Launch – Nimble Chrome Extension and Widget 2.0
Nimble has a lot to tell (and show) today. Over the past few months, we've added significant new features with a focus on insights, around the motto, Nimble Everywhere! (more…)
5 Days to a Healthier, Happier, and More Effective Network
Can you grow a happier, healthier, and more effective personal and professional development strategy through selfhelp-style tips? You bet!
Sales Radar vs. The Traditional Sales Funnel
Marketing and sales have both developed strategies around the traditional sales funnel which was certainly effective in a world where sellers had more information than buyers and could systematically control...
Three Ways to Humanize Your B2B Marketing… and Improve Results
It’s time to change the marketing game to one that is more human, relevant and purposeful.
Creativity and the Shifting Sale
Being a “business partner” to customers makes a nice sound bite, but it comes down to creativity. Not just being creative for the sake of being creative; rather, becoming the...
Why It’s Better to Connect than Cold Call in Social Selling
Corporate buyers in large companies do not typically accept cold calls; and even if they do, your cold call will mark you as a second-rate provider who is not connected...
Evolution: Demographics, Personas and the Relationship Graph
There are interesting and useful ways to use a new form of search and the data it can provide. We’re not there yet, but with the growing popularity of graph...
3 Keys for Connecting with the Self-Directed Buyer
Buyers have all the power now -- to conduct their own research, explore their options, and build perceptions - and all that happens before they even speak with a supplier...
Inform and Speak to Turn Social Behavior into Real-Life Interaction
Social media is considered a mainstream activity in 2014, which brings both risk and opportunity for B2B professionals seeking to turn social into a competitive advantage. The good news is...
How To Get the Sale By Starting a LinkedIn Conversation
Use your LinkedIn network (and Nimble) to connect with a fellow human being, say hello, and strike up a conversation.
Who Is Selling Whom?
When you, as a salesperson, sit down in front of a prospective customer, it is assumed – most likely by both parties – that the only salesperson in the room...
The One Question You Need to Answer Before You Press “Send” or “Schedule”
It only takes a few extra minutes to answer “So What?” and “What’s this mean for you?” but it will provide increased visibility and engagement for your readers. While your...
Increase Conversions by Analyzing Prospect Behaviors
Efficient selling requires more information about people than what they typically tell you via stated preferences. You need to understand what makes them “tick,” and how to respond in the...
4 Simple Secrets of B2B Social Selling
It isn’t really about “selling” at all. It’s about your entire team claiming online spaces of influence and using the space and your connections to educate your prospective customers. You...
Sales Foundry’s Kurt Shaver Interviews Nimble CEO Jon Ferrara
For Kurt Shaver of The Sales Foundry, Nimble has quickly established itself as his favorite Social Relationship Manager. His interview with Nimble CEO Jon Ferrara uncovers the thinking behind Nimble's...
5 Ways to Screw Up Social Selling
Five ways to fail at social selling -- guaranteed to turn you in the right direction.
A Dozen Social Business Pros Offer Suggestions for the Year Ahead
What is on the minds of social business experts as we head toward 2014? We asked a dozen of our favorite guest contributors to tell us what advice they had...
3 Social Media Ideas to Warm Up Potential Customers
Warming up prospects to make connecting more graceful and relevant is a “value-added” activity. It’s hand touching prospects, not an automated activity -- but well worth your time. Here are...
Beginner’s Guide to B2B Social Selling
Today, the explosion of online communication has given new meaning to the term "social selling." When we talk about social selling we’re talking about using the internet to build relationships,...
5 Underrated Types of Business Videos
Don't overlook these 5 types of videos that can have a significant impact on your brand effectiveness.
How We Sold to the Guy Who Wrote the Book on Selling
My experience with those supporters and Dan finally drove home the point that I'd been trying to learn in theory from companies like Atlassian. When sales is everyone's job, it's...
Listening, Not “Hearing” — Cultivating a Lost Skill
Build Trust Through Listening Did you know that "silent" is an anagram of "listen"? The anagram was only made obvious to me recently when I was speaking with a musician...