Editor’s Note: It’s a revolution — buying habits have irreversibly changed. The internet has revolutionized the way customers discover and consume information, and social media has transformed the way people communicate. It means buyers could be 60-70% through their buying cycle before they talk with you. As a result, smart businesses are embracing social selling, as Richard detailed in the first of 3 articles. In Part 2, he talked about the importance of engaging and curating to build personal brand and professional net worth. Now, in Part 3, he moves on to the process of social selling: Read more ›
Articles by: Richard of Nimble
The New Social Salesperson
Today, buyers are more knowledgeable than ever. Only 14% of them trust advertising, and they dive in to research the company and products before they even begin to talk with us. However, 90% of those same customers who’ve done their research will trust an honest review or recommendation. In fact, about half of prospects are influenced by social media at each stage of the sales funnel. That’s an extraordinary change. This means there are true and tangible benefits to using Social Media to achieve a Social Business and Social Sales.
With Social Sales, the salesperson becomes a hybrid of Marketing, Sales, and Support professional. This is a person who can build your brand’s credibility and expertise within your community — incrementally drawing people along the sales funnel and attracting new leads. Indeed, research shows that you can expect twice as many leads if you are active on Twitter. Read more ›
Managing your paperwork is a tiresome process for any organization. Here at Nimble we decided to help streamline this and save some trees by using an electronic document system called RightSignature. When you pair up Nimble with RightSignature, documentation is held electronically — from partner documents to employment contracts — and is easily accessible when you need it. Read more ›
What Is Seriously Connected About?
Based in home offices around the UK, Seriously Connected targets experienced recruitment consultants, offering them a “business in a box” support package that includes company set up — website, email, and invoicing framework — and access to a nationwide support network of independent recruiters. After a decade of experience in the industry, Dave Hume, Managing Director, realized that there was a better way to support independent recruiters working from home and created Seriously Connected to provide the solution. Read more ›