Articles by: Richard of Nimble

Online Reputation Management a Must: 7 Tips

Online Reputation Management a Must: 7 Tips
By August 20, 2012 Strategies 101

What are people learning about you online? You have some control over it.

Are you startled when you search for your company’s name on Google? If you’re active on the internet, you’re probably more popular than you know. Which can be a double-edged sword.

Richard Young blog 081012 image 1Reputation management – monitoring the web for references to your company or brand – should be on your to-do list every day.

Start With Google, Naturally

You can learn in a few seconds what everyone sees on that critical first results page when you enter your company name.

Google offers tools to assist with reputation management. They’re accessible through the Google Dashboard, which you can open through any of the company’s online products, like Gmail, Google Calendar or Google Docs (soon to be Google Drive). To sign in, click here and enter your Google username and password.

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Specialty Forums: Zero in on Your Target Market

Specialty Forums: Zero in on Your Target Market
By August 13, 2012 Social Selling

“Shopping” is sometimes just that: looking around, browsing, gathering information and opinions about a product. Today’s customers do a great  deal of this before they buy. If they want to see a product, they might go to a gargantuan superstore, but they might also prefer to go to a specialty shop where they could more easily chat with someone who’s an expert in their field.

Richard Young Social Forums

There should be room in your social media plans for interacting on community forums. It’s easy to get lost on Facebook and Twitter, and more specialist discussions often yield better results. Sometimes called groups these sites provide opportunities for you to establish yourself as a friendly expert, which  could lead to sales.

Look for forum rules and follow them to the letter. Many forum managers want their discussions to be ad-free, though they sometimes will set up a special space for vendors. If it’s not spelled out in the rules section, email the manager and ask if you can include a link to your blog or website in your signature line. Establish yourself as an expert by providing answers to questions.

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Can’t Measure the ROI of Your Social Media Efforts?

Can’t Measure the ROI of Your Social Media Efforts?
By August 9, 2012 Social Media

Richard Young Social Media SalesYou used to send out 5000 direct mail pieces and got responses from 98 who were ready to buy. You ran through the numbers, calculating how much money, and time was spent on the mailing and how much revenue it brought in. You were able to produce a number fairly easily that represented how much money you made minus all costs: your ROI.

Estimating the ROI on your social media expenses is difficult. Given the nature of online interaction and its rapid changes, it may always be problematic. Theories, methods, tools, expert opinions are everywhere. However, according to a recent study by Adobe, Because social marketing is still so new, best practices for measuring the effectiveness of social efforts are still evolving.

Many senior marketing professionals express skepticism about the concrete value and measurability of social media – even as they continue to commit more of their budgets to social media.

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Video Drives Engagement: How to Get Started

Video Drives Engagement: How to Get Started
By August 3, 2012 Customer Focus

You can quote survey upon survey that confirms it: Online shoppers are more likely to complete a web-based purchase – or at least go deeper into the sales cycle — if they’ve been able to see a video on a product site. Global networking giant Cisco predicts that by 2016, mobile video will generate over 70 percent of mobile data traffic.

If you’re not incorporating video into your blog or website or other social media venues, it’s likely that you’re going to start losing business to companies that do, given these forecasts.

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e-Newsletters Can Drive Sales: 5 Tips for Creating Them

e-Newsletters Can Drive Sales: 5 Tips for Creating Them
By July 12, 2012 Social Selling

e-Newsletters have to work hard to be noticed, but they can still produce leads.

Richard Young blog spam iconSo you already have a blog and a website.  But you’re not getting the readership or the leads that you’d hoped for.  An e-newsletter may spark some more interest.  It won’t take a tremendous amount of work since you can repurpose some of your existing content (and add some new material), and if you do it right, it may prompt potential customers into exploring your wares.  Hoiwever, you have to get noticed.  An announcement of an e-newsletter in your customers’ inbox can look like just another piece of junk mail, waiting to be deleted.  Make sure yours doesn’t.

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Use Twitter to Nudge Prospects

By June 25, 2012 Social Media

Still, it’s important that you have a presence there, whether it’s aimed at supporting customer service, reinforcing your brand or soliciting feedback on your company’s offerings. Those goals translate fairly easily into concrete Twitter posts and responses.

But using Twitter to find and interact with potential customers is trickier. You have to be part private detective, part cheerleader (of others) and part thought leader/expert-in-your-field/fount of knowledge. By subtly becoming a small but noticeable part of your prospects’ networks, you can build your own following of people and companies who identify you as a trusted voice amidst all the chatter.

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