For any business just getting started in social media, the first things I recommend are listening to what your current and potential customers are saying about your brand and industry before you engage with them. How?
- Set up Google Alerts for your brand, competitors and industry keywords
- Set up search the same search terms in a beginner Twitter client like Tweetdeck, Seesmic or Hootsuite and track Twitter conversations that are relevant to your company. Also set up search terms for “question phrases” pertaining to your business. Example: “I’m looking for a ____” or “Does anyone know ____”
- Look for opportunities to engage in a human voice with people who are talking about your industry and offer helpful insight.