When it comes to building strong customer relationships, savvy business people understand how fragile customer relationships are and how easily hard won loyalty can be lost through poor customer service...
Have you noticed that the sales people complaining they don’t get results from social selling are often simply broadcasting and adding to the noise? There’s no effort to add value,...
Today, your personal brand reaches across all of cyberspace and beyond and social selling skills require a strong personal brand identity. There are no sales without relationships, and your prospective...
Want more proof that it’s time to have your sales team be more social? The Sales Management Association surveyed 140 firms this past spring and found that 96% of them...
I’ve found that people usually fall into one of four “zones” that influence the way they listen and learn. Interacting with coworkers and employees requires you to know which zone...
Social media channels help generate a lot of valuable data that can be leveraged quickly and effectively. Companies can gauge customer reaction to products and services and other marketing stimuli...
So how does a Social Seller evolve? They flourish in the fast-paced, demanding online world. And the market rewards them with revenue. But their success will always rely on these...
Can you accurately measure someone’s influence over social media channels? If so, can it be defined by a numerical score? What value would that score have to people or marketers...
There are many ways to be in tune with your customers; understanding behaviors and anticipating needs are great ways to build up customer good will. What other initiatives are you...
What keeps customers happy with you when there’s no “marriage license” -- no obligation to stay loyal to you and you alone?
To make a connection with your customer and deepen the relationship requires time, patience, and commitment -- but building those relationships is the cornerstone of an enjoyable career as well...
Surveys of B2B marketing budgets consistently show that a higher percentage of marketing resources are being invested in content development and social media than ever before. But business social media...
Smack in the middle of the buyer's journey is the opportunity for your frontline salespeople to successfully identify and persuade prospects of your advantages over competitors so that they see...
Customers expect service and support quickly. Who has time to wait days for a response? They want self-service options on your website, too. If they don't get responsive, consistent service,...
When I joined Nimble, I thought it would be a good idea to ramp up on social CRM, so I went to Amazon, searched, and quickly ordered Social CRM for...
Your target customers are getting up to 70% of the information they need to make a buying decision before your salesperson even knows they're looking. On their journey they are...
Nimble: The First #CRM in the HootSuite App Directory. The Nimble app for HootSuite allows users to view contact information, such as additional social profiles, phone number, email, bio, location...
A recent revamp of LinkedIn's Profile pages tightens them up. Here's the new look – and some tips on generating sales leads there. When you're consulting expert sources for help...
Still using a traditional CRM system? Social selling requires the management of relationships, not just contacts. Here's how Nimble facilitates this. Good contact management software – desktop software like Goldmine,...
Getting prospects to click on a link to claim a free trial or other offer is only half the battle. How do you get them to fill in the blanks?...
When you plan your social media strategy, don't just focus on the megasites. Some community forums are active, and are promising venues for both research and subtle evangelizing.
Don't over-scrutinize every word you enter online, but do realize that you're a publisher now. The internet – and particularly social media – has made everyone a publisher. That's a...
…and how you can solve the most critical one. The most critical element of social sales is the building and management of relationships online. But what do you say to...
So you already have a blog. And a website. But you're not getting the readership or the leads that you'd hoped for. An e-newsletter may spark some more interest. It...
Getting your blog noticed requires careful crafting and skillful promotion. When you think "social media" in relation to your online sales efforts, do you only consider major networks like Twitter...