The term ‘“influencer marketing” has been around for a while, but it has only recently become a hot topic from a B2B perspective. The reason is simple: many companies have realized that working with influencers can be a very effective and cost-effective marketing strategy in these increasingly ad-adverse times.
Companies expect their marketing to help them achieve the full profit potential for each and every customer. In fact, marketing’s primary responsibility to the organization it works for is to generate profitable revenue growth. The trick is to balance improving the value of your investment while maintaining or enhancing your customers’ satisfaction within your channels and touch-points. The sheer number of customers, products, and communication channels often makes this balancing act quite challenging. This challenge is compounded by shorter product life cycles, fierce competition, the rate of change, and fragmented markets.
Social media platforms bestow their users with the power to block content they don’t want to see. This can be used to to shut down anything that interferes with a user’s online experience, including ads and promotions. Anything that is considered too “salesy” is more prone to getting weeded out by filters and blocking software.
With this latest update, you’ll be able to ditch the stack of business cards building up in your wallet and create new contacts in Nimble by taking a simple picture.
We’re excited to host a live webinar with the one and only Brian Fanzo, the founder and CEO of iSocialFanz. A world-renowned podcaster and keynote speaker, Brian teaches brands how to use emerging technologies and digital marketing to stand out and relate to the right audiences.
Our newly redesigned Today Page gives you a clear, custom view of your calendar appointments, tasks, sales pipeline, social signals, and action items for the day. Start your day with essential insights about your contacts to take actions that will help you build better relationships and close more business.