Case Study: How SaaS Provider OMI Uses Nimble to Enrich Salesforce Contacts, And Why

Case Study: How SaaS Provider OMI Uses Nimble to Enrich Salesforce Contacts, And Why

About the Company

Founded in 1999, OMI was one of the first Software as a Service (SaaS) providers in the Customer Communications Management space. Since then, they have become a go-to resource for mid-size companies that wish to leverage CRM solutions, such as Salesforce and Nimble, to grow and dominate their niche. Based outside of Atlanta, Georgia, OMI offers a combination of professional services and consulting around CRM, marketing automation and customer communications. OMI has also created a marketing automation ISV solution, 366 Degrees, to provide customers with real-time engagement and simplified campaign management.

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GoDaddy Influencer Marketing Webinar: Thursday, May 17th

GoDaddy Influencer Marketing Webinar: Thursday, May 17th

The term ‘“influencer marketing” has been around for a while, but it has only recently become a hot topic from a B2B perspective. The reason is simple: many companies have realized that working with influencers can be a very effective and cost-effective marketing strategy in these increasingly ad-adverse times.

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4 Overlooked Ways Businesses Can Get More Out of Their Social CRM

4 Overlooked Ways Businesses Can Get More Out of Their Social CRM

According to recent studies, 22% of salespeople still don’t know what a CRM is. Furthermore, 40% of salespeople are still using informal practices such as spreadsheets and scattered sticky notes to store valuable contact data and keep track of important contact information. This implies that even if a salesperson is aware of what a CRM can do, they might not be entirely sold on the benefits the right CRM can have for their business or personal brand.

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Nimble Adds Push Notifications for Tracked Email Messages on iOS

Nimble Adds Push Notifications for Tracked Email Messages on iOS

We’re excited to announce that Nimble Mobile 3.0  is now equipped with push notifications to let you know when a contact opens one of your tracked, templated emails while you’re on the go. Now, you have an email tracking solution at your fingertips to help you engage with prospects and customers at the best time, everywhere you work.

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9 Things You Didn’t Know CRMs Can Do For Your Business

9 Things You Didn’t Know CRMs Can Do For Your Business

CRM: what is it, and do I really need it in order to successfully run my business? This ambiguous abbreviation stands for Customer Relationship Management. A process of managing, tracking, and analyzing you and your team’s business interactions. Read more ›

Marketing Optimization Modeling 101

Marketing Optimization Modeling 101

Companies expect their marketing to help them achieve the full profit potential for each and every customer. In fact, marketing’s primary responsibility to the organization it works for is to generate profitable revenue growth. The trick is to balance improving the value of your investment while maintaining or enhancing your customers’ satisfaction within your channels and touch-points. The sheer number of customers, products, and communication channels often makes this balancing act quite challenging. This challenge is compounded by shorter product life cycles, fierce competition, the rate of change, and fragmented markets.  

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