How to Use Customer Data to Improve Your Relationship with Repeat Buyers
We all know marketing is the lifeblood of the enterprise. It’s how we get business, after all. But, in our mad scramble to get as many customers as possible, we...
We all know marketing is the lifeblood of the enterprise. It’s how we get business, after all. But, in our mad scramble to get as many customers as possible, we...
Little has changed the outlook of modern business as much as the coronavirus pandemic. In just a short amount of time, companies of all shapes and sizes have had to...
By definition, consumer expectations are any set of behaviors or actions that individuals anticipate when interacting with a company. In the past, consumers have expected essential experiences like quality service...
Before the internet, many sellers labored on an erroneous assumption that “the customer is always right.” Professional salespeople knew this was not so, but the also-rans bought into the myth...
Are you interested in generating more sales for your eCommerce business? It sounds counterintuitive but the most cost-effective way to do this is to focus on the segment who have...
At a point, the Game of Thrones Main Title Theme gave us shivers of excitement - the urge to hug our pillows, grab the marshmallow-dipped cup of hot chocolate, and...
In this webinar, Nimble CEO Jon Ferrara is joined by the queen of marketing metrics Laura Patterson. Laura talks about how to refine your marketing strategy by using the concepts...
When you truly understand your customer base, you can create products, marketing messages, and experiences that are more impactful and resonate stronger. Yet, 2020 data from Hubspot found that 42...
So you have a website now. Good. But how do you find out if your users are having the best experience when they visit it? (more…)
Did you know that 48% of customers are more likely to return to a website that is equipped with live chat? As a means to enhance customer service, live chat...
Customer retention is much more valuable than customer acquisition. According to Forbes, the success rate of selling to an existing customer is 60% - 70%, while the rate of selling...
Your website is probably the most important digital asset your small business has. More small businesses than ever before exist solely online. Even if you do have brick-and-mortar operations, your...
Source Brand identity and loyalty are more important now than ever. Brand intimacy studies have shown that brands which form relationships with their customers are much more successful. (more…)
Research by firms such as Forrester and Temkin have found that customer journey mapping is moving front and center for many marketing and customer experience professionals. Why? Because the more...
Traditional polls that just recently accompanied most every marketing research have become obsolete nowadays. They can seldom boast objectiveness; moreover, current competitive market environment dictates that the time spent analyzing...
Maintaining an exemplary level of customer satisfaction is critical to acquiring new business and retaining existing customers. Technology has raised the performance bar for every brand in terms of creating...
Did you know the most common mistake made by many sales representatives that can cost them their relationship with prospective clients is sending out an impersonal written follow-up email. (more…)
CRM, or Customer Relationship Management, can make a significant improvement on your business and amplify your sales and marketing automation efforts. If you are not sure which customer relationship management...
In today’s business world, delivering good customer service is just a starting point. Customers know what good service looks like, and they expect it. So, how do you get from...
Develop these sales habits and integrate them into your routine. Your sales will increase, you will become more motivated, and you will make more money.
As a salesperson, you probably find yourself feeling as though you’re talking to a wall, perhaps more often than you’d care to admit. If a prospect responds to your first...
Content Marketing World (Sept 4-7 in Cleveland, Ohio) is the world’s largest content marketing-focused event and an ideal opportunity to develop a high-impact content marketing strategy for your business in...
In this webinar replay, Nimble CEO Jon Ferrara interviews Mike Sadowski, CEO of Brand24. Brand24 is a social media monitoring tool that is used by over a hundred thousand different brands...
According to recent studies, 22% of salespeople still don’t know what a CRM is. Furthermore, 40% of salespeople are still using informal practices such as spreadsheets and scattered sticky notes...
Companies expect their marketing to help them achieve the full profit potential for each and every customer. In fact, marketing’s primary responsibility to the organization it works for is to...