Customer Experience

Webinar Replay: 7 Foolproof Ways to Boost Your Online Brand & Grow Sales

Webinar Replay: 7 Foolproof Ways to Boost Your Online Brand & Grow Sales

In this webinar replay, Nimble CEO Jon Ferrara interviews Mike Sadowski, CEO of Brand24. Brand24 is a social media monitoring tool that is used by over a hundred thousand different brands across 78 companies. Mike achieved this success by building conversation and community, not just by building his own brand. He’s been awarded dozens of awards including Best Co-Founder, NextWeb Startups People Stage Winner, and CMO of the Year by Media Run Awards. Listen as Mike shares his ideas about how our audience can be more effective at boosting their online brand and growing sales in 2018.

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4 Overlooked Ways Businesses Can Get More Out of Their Social CRM

4 Overlooked Ways Businesses Can Get More Out of Their Social CRM

According to recent studies, 22% of salespeople still don’t know what a CRM is. Furthermore, 40% of salespeople are still using informal practices such as spreadsheets and scattered sticky notes to store valuable contact data and keep track of important contact information.

This implies that even if a salesperson is aware of what a CRM can do, they might not be entirely sold on the benefits the right CRM can have for their business or personal brand.

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Marketing Optimization Modeling 101

Marketing Optimization Modeling 101

Companies expect their marketing to help them achieve the full profit potential for each and every customer. In fact, marketing’s primary responsibility to the organization it works for is to generate profitable revenue growth. The trick is to balance improving the value of your investment while maintaining or enhancing your customers’ satisfaction within your channels and touch-points. The sheer number of customers, products, and communication channels often makes this balancing act quite challenging. This challenge is compounded by shorter product life cycles, fierce competition, the rate of change, and fragmented markets.  

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Case Study: How Nimble CRM Helped CX Experts StoryMiners Reinvent Their Own Customer Experience

Case Study: How Nimble CRM Helped CX Experts StoryMiners Reinvent Their Own Customer Experience

Mike Wittenstein is the founder of StoryMiners, one of the world’s first customer experience design consultancies. The company is renowned for its ability to hone into the core values of a company and translate them into captivating experiences, enabling their clients to reach their full potential. Last year, Mike found himself facing a problem many of his clients can relate to: his numbers were slipping. Referral rates were starting to decline. His prospects were decreasing in size. Read more ›

Social as a Word is Going Away — And We’re Just Going to Get Back to Doing Business

Social as a Word is Going Away — And We’re Just Going to Get Back to Doing Business

Nimble’s CEO and Founder, Jon Ferrara, recently got connected with Brent Leary of Small Business Trends to discuss the history, present, and future of the always growing CRM market space. This podcast marks the 7-year-anniversary of this series, which also began with an interview with Jon. In this 20-minute episode, Jon speaks in depth about the way both GoldMine and Nimble gained success, and how certain aspects of these companies will be utilized by business people as time goes on. They also discuss cloud technology, AI, customer engagement, and sales. Read more ›

How Valuable is Creating Customer Value?

How Valuable is Creating Customer Value?
By September 13, 2017 Customer Experience, Marketing

Wouldn’t it be nice if you were the only game in town? Unfortunately, for most companies, when it comes to purchasing a product or a service, your customers have plenty of choices. Customers need to see value as the key deliverable from your business to be motivated to purchase. That doesn’t mean being the least expensive. Price is only a small part of the value.   Read more ›