Customer Experience

We all know marketing is the lifeblood of the enterprise. It’s how we get business, after all.  But, in our mad scramble to get as many customers as possible, we often forget to nurture the existing ones. 

Little has changed the outlook of modern business as much as the coronavirus pandemic. In just a short amount of time, companies of all shapes and sizes have had to reorganize, reanalyze, and reassess. In reassessing your finances for 2021,

By definition, consumer expectations are any set of behaviors or actions that individuals anticipate when interacting with a company. In the past, consumers have expected essential experiences like quality service and fair pricing—but modern consumers have much higher expectations, such

Before the internet, many sellers labored on an erroneous assumption that “the customer is always right.”  Professional salespeople knew this was not so, but the also-rans bought into the myth to their detriment. The internet brought new myths and slogans

Are you interested in generating more sales for your eCommerce business? It sounds counterintuitive but the most cost-effective way to do this is to focus on the segment who have abandoned their cart. These are the people who are just

At a point, the Game of Thrones Main Title Theme gave us shivers of excitement – the urge to hug our pillows, grab the marshmallow-dipped cup of hot chocolate, and stare wide-eyed at the screen. Sadly enough, this lasted only

In this webinar, Nimble CEO Jon Ferrara is joined by the queen of marketing metrics Laura Patterson. Laura talks about how to refine your marketing strategy by using the concepts from her book, Fast-Track Your Business: A Customer-Centric Approach to

When you truly understand your customer base, you can create products, marketing messages, and experiences that are more impactful and resonate stronger. Yet, 2020 data from Hubspot found that 42 percent of organizations don’t survey their customer base or even

So you have a website now. Good. But how do you find out if your users are having the best experience when they visit it?