How to Write Follow-up Emails That Seal the Deal
Did you know the most common mistake made by many sales representatives that can cost them their relationship with prospective clients is sending out an impersonal follow-up email. (more…)
Business Success
How to Create Event Email Invitations That 10x Engagement Rates
Creating the perfect email invitation can help boost the attendance rate for all of your important functions. The best examples of event invitation emails have key elements in common, including...
Ultimate Guide to Writing a Solid Communications Strategy
Communication is a central element of our everyday lives that all of our social, economic, and political relationships are built on. For any business, proper communication with its customers lies...
How To Turn Your Sales Pipeline into a Well-Oiled Machine
A deals pipeline is the heartbeat of your business. It can tell you whether your sales funnel is healthy and balanced, or if it’s lacking in the vital stages of...
Why Your Business Team Needs to Implement a CRM
Many business professionals and teams are stuck in an all too relatable rut; they don’t have the time it takes to nurture mutually beneficial, long-lasting relationships. This is due to...
How to Leverage High Quality Landing Pages to Get Qualified Leads
A landing page is the first web page that leads and customers reach after clicking an online ad, interacting with your email marketing, via social media advertisements, or through search...
Why Your Small Business Needs a CRM
Small business is perhaps the most unstable line of business. As the entrance threshold is low, you risk encountering a number of competitors in almost any niche (unless, of course,...
How Employee Happiness is the Key to Business Growth
Running a business requires a unique way of handling issues and the ability to be personable while handling your employees. The morale of your employees can significantly determine the culture...
The Most Important Metrics Your Business Team Should Be Using in Google Analytics
Google Analytics turns insights into actions. (more…)
How to Choose The Best CRM For Your Business Team
CRM, or Customer Relationship Management, can make a significant improvement on your business and amplify your sales and marketing automation efforts. If you are not sure which customer relationship management...
How to Write a Winning Startup Business Plan
A solid business plan is crucial for the success of any green, fresh startup. It’s a battle strategy to help small businesses navigate potential pitfalls in the road and set...
70 Influencers to Connect with at Dreamforce #DF18
Salesforce has evolved from being a cloud SFA tool in 1999 to THE Enterprise CRM platform in 2010, to become the premier development environment that enterprises use to build their...
How to Deliver Customer Service Experiences that Disrupt the Competition
In today’s business world, delivering good customer service is just a starting point. Customers know what good service looks like, and they expect it. So, how do you get from...
8 Ways to Improve Your CRM Strategy
I was speaking with a Nimble user recently when they asked if there are any hidden gems within Nimble and what they could possibly be missing in their CRM strategy....
Best Sales Conversation Starters
Aren’t you tired of having the same conversation over, and over, and over again? You: “Hi, how’s it going? Thanks for taking the time to speak to me today.” Prospect:...
How to Improve Your Content Strategy with Influencer Marketing
Influencer. It’s a powerful word, isn’t it? It conveys authority, respect, and expertise. An influencer has the power to affect the decisions of other people, who accept or perceive this...
How to Write the Perfect Cold Calling Script
It’s time to rethink cold calling. Traditionally, cold calling is associated with robotic telemarketers who “just need a few minutes of your time” in order to push a service or...
Marketing Dashboards: Why You Need to Deafen the Signal-to-Noise Ratio
When I began creating marketing dashboards earlier in my career, the effort was a manual and cumbersome process. As a result of the Herculean effort required in gathering and analyzing...
How B Squared Media Uses Nimble in Office 365 to Scale Its Digital Agency
Based in Stanton, New Jersey, B Squared Media is a rapidly growing done-for-you social media marketing and advertising company. Founded by Brooke Sellas in 2012, today the team of 13...
How To Write A Business Plan For Sales Teams
According to the Small Business Association (SBA), 30% of new businesses fail during the first two years of their launch; 50% fail during the first five years, and 66% of...
6 Tools to Help You Find Top Niche B2B Influencers
Some would say that it’s much harder for B2B marketers to source the right influencers than it is for B2C marketers. I would argue the contrary. As I recently experienced firsthand,...
How To Take Your Small Business To The Next Level
The life of a small business owner is no easy task. (more…)
How To Find Trusted Advisors & Mentors In The Sales World
Startups should seek out trusted advisors who will guide them on the path to success, show them their areas of growth, and how to avoid potential pitfalls. In our latest interview, LinkedIn/personal...
How To Optimize Your Social Selling Strategy
Studies show that 80% of prospective customers decide whether to do business with you largely based on what they see on social media regarding your work community, thought leadership, and...
5 Tips to Find the Perfect Micro-Influencer For Your Next Campaign
It seems like everyone is working with social media influencers these days. It’s almost impossible to scroll through your Instagram or Facebook feed without seeing a sponsored post of some...