14 New Business Books to Add to Your Reading List

New Business Book

Today is the day to find the time to read your favorite book or to start the book you’ve wanted to read. 

It’s important to recognize how books have influenced our entire lives. They’ve inspired us and shaped who we are today, which is why World Book Day is more than a well-deserved holiday. It’s a day to celebrate the magic of books and to encourage young people to read. 

With that in mind, try to find time today to indulge in a cozy spot and a great book!

The History of World Book Day

The United Nations Educational, Scientific, and Cultural Organization (UNESCO) established World Book Day on April 23rd, 1995, to honor readers, authors, illustrators, and books worldwide. 

UNESCO chose April 23rd as the official date of World Book Day to memorialize the deaths and births of prominent authors, including Miguel de Cervantes, William Shakespeare, and Ince Garcilaso de la Vega. Despite World Book Day being a global event, some countries celebrate it on different days. For example, the United Kingdom and Ireland celebrate it every first Thursday in March. 

World Book Day celebrates and recognizes the books and authors who came before us and those who have yet to be published. Books have built a bridge between generations and cultures, which is why it’s essential to continue encouraging young people to read. 

You can celebrate World Book Day by making time to read, recommending your favorite book to friends and family, or reading with your kids. No matter how you choose to celebrate, make sure it’s an educational and enjoyable experience for you and everyone you love.

As Director-General of UNESCO Audrey Azoulay said, “Books have the unique ability to both entertain and to teach. They are at once a means of exploring realms beyond our personal experience through exposure to different authors, universes, and cultures, and a means of accessing the deepest recesses of our inner selves.”

Every Entrepreneur is a Lifelong Learner

Whether you are new to business or want to strengthen your business skills, you can get advice from experts in your field by reading their books or books they recommend. You’ll be able to pick from their brains and learn from their mistakes.

As business continues to evolve, new challenges appear every day and books can help you and your team bring your business to new heights. There are thousands to choose from.

We’re only four months into 2021, and there have already been tons of books that have been released — and more to come! We’ve put together a list of a few of the best business books that were published either earlier this year or at the end of 2020. We’ve also included a few that will soon be released!

Ultimate Guide to Social Media Marketing

Authors: Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson, Mike Allton

Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in business; from strategy to tactics, organic to paid, B2B to B2C, encompassing all of the current networks. 


Virtual Selling: A Quick-Start Guide to Leveraging Video, Technology, and Virtual Communication Channels to Engage Remote Buyers and Close Deals Fast

Author: Jeb Blount

Virtual selling can be challenging; it’s more difficult to make human-to-human connections. It’s natural to feel intimidated by technology and digital tools. Yet, virtual selling is powerful because it allows you to engage more prospects and customers in less time and at a lower cost, while reducing the sales cycle.

Virtual Selling is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and close deals. You’ll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles.


The Common Path to Uncommon Success: A Roadmap to Financial Freedom and Fulfillment

Author: John Lee Dumas

John Lee Dumas has spent the last eight years researching and interacting with business leaders to develop a 17-step roadmap that will lead you to financial freedom and fulfillment. The Common Path to Uncommon Success lays out the exact roadmap you need to unlock your potential and create the life you and your family deserve.


The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World

Author: Marcus Sheridan

Video can help you close deals in a virtual world. This book from award-winning marketer and author Marcus Sheridan will show you how. With practical advice and step-by-step instructions, this is the ultimate guide to selling over video — no matter how much you hate watching yourself on the screen.


A Mind for Sales: Daily Habits and Practical Strategies for Sales Success

Author: Mark Hunter

For salespeople who are tired of feeling stressed out, burnt out, and bummed out that their customers don’t want to hear from them, A Mind for Sales is the guide they need to develop a success mindset and the habits required to break through to a whole new level of sales performance.



Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds

Author: Mark Schaefer

Marketing today is about answering one question: “How can we be heard?” 

Following the old rules of digital engagement is not enough. Even being “great” is insufficient in the face of overwhelming competition redefining the limits of excellence every day. Cumulative Advantage shows how the world is stacked against us in big and small ways, and it offers new ideas to help us build the unstoppable momentum we need to overcome these obstacles. 

Cumulative Advantage is an indispensable and practical source of inspiration for anyone who has a dream that is ready to take flight. It’s filled with motivating ideas and fascinating case studies.


The Age of Influence: The Power of Influencers to Elevate Your Brand

Author: Neal Schaffer

If today’s brands want to succeed, they have to be in the conversation. Influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly sustainable influencer marketing plan.



Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence

Author: Roderick Jefferson

Sales Enablement 3.0 is an innovative approach focused on increasing sales productivity through a systematic, personalized, and collaborative approach. It’s designed to support buyers that will fuel the conversation economy! This book will provide you with a blueprint that will help you to navigate the twists and turns that will ultimately lead you to designing, deploying, measuring, and iterating a world-class sales enablement organization.


Real Results in a Virtual Economy: How to Future-Proof Your Business

Author: Shane Gibson

We are in a time of unprecedented and accelerated change. While industry leaders have proactively chosen to become digital-first enterprises, many are struggling with how to navigate the virtual economy. Can they lead their organizations through rapid changes and trends such as the rise of remote workers and remote customers? The great news is that the technologies needed to future-proof your business already exist. 

The real challenge is the cultural change required to truly adapt to a digital-first mindset and a digital-first strategy. International leadership and talent management expert Dr. Denis Cauvier has teamed up with sales thought leader Shane Gibson to provide leaders with a well-rounded, proven, and practical approach to building a digital-first enterprise and business growth strategy.


101 Ways to Rock LinkedIn: Updated Edition

Author: Viveka von Rosen

The year 2020 forced us to pivot, to understand the importance of our business and our personal brand, and to learn how to create a virtual business. Not only has business changed, so has the entire world. Now more than ever, it’s important to create a strong personal brand to stand out from your competition. 

LinkedIn is one of the most powerful social media platforms on the internet. LinkedIn: 101 Ways to Rock Your Personal Brand will help you best streamline your efforts and show you what LinkedIn has to offer to grow your professional network and succeed in your career. Whether you’re looking for clients & customers, collaborators, or a new employer, follow the simple tips in this book to build your own path to success by using LinkedIn.


Resilience Ready: The Leader’s Guide to Thriving Through Unrelenting Crises

Author: Vivian Blade

Avoid having your business crippled by ineffective crisis management of your operations and human resources. Resilience Ready is the leader’s guide to thriving through unrelenting adversity, uncertainty, and change. You will have access to tips, practices, and resources to guide you on how to build your personal resilience and how to lead with the resilience your team needs so that stronger, more humane leaders and organizations emerge.

Pre-Order These Soon To Be Released Titles

THRIVE: Strategies To Turn Uncertainty To Competitive Advantage

Author: Meridith Powell

The best resource to understand how to grow your business during times of uncertainty is from the story of those leaders and organizations that have seen consistent growth through several economic crises – companies that were founded in the late 1700’s to early 1900’s and are still in business and thriving today. 

Thriving in Uncertainty shares the stories of these businesses and their struggles, and tells you exactly how they have not only overcome adversity but thrived through it.


Make It, Don’t Fake It: Leading with Authenticity for Real Business Success

Author: Sabrina Horn

Faking it till you make it doesn’t work—at least, not long enough to build a sustainable business. This book by CEO and public relations expert Sabrina Horn shows how authentic leadership eliminates the need for short-cuts that sabotage success.

Self-doubt and the intense pressure of facing the unknown are real problems for entrepreneurs and leaders. However, there’s a difference between feigning confidence and running a con game; Elizabeth Holmes and Billy McFarland thrived on faking it for a short while, but their businesses were all aspiration, no foundation, and so collapsed disastrously. 

This book revisits the core of leadership, defines authentic, reality-based business integrity, and shows readers how to attain and maintain it.


Tech-Powered Sales: Achieve Superhuman Sales Skills

Author: Tony J. Hughes

Why Tech-Powered Sales? In tough markets and with more and more people working remotely, creating a quality sales pipeline in traditional ways is more challenging than ever. As sales technologies continue to evolve and advance, developing technical quotient (TQ) is an essential element of sales success.

In Tech-Powered Sales, two record-setting experts on sales and a best-selling author on sales leadership combine to provide practical guidance on how professional sellers can maximize results with an effective sales tech-stack to power up sales effectiveness for outstanding results.