How To Use SMS Campaigns For Customer Retention
Customer retention is an important goal of any business and there are many reasons for that. For example, did you know that it's 6-7 times more expensive to gain a...
Marketing
The Importance of Lead Validation in Internet Marketing
If you want to better understand the effectiveness of your lead generation campaigns, from SEO and PPC to display advertising, adding lead validation to your marketing strategy will help you...
Why You Need to Know What You Need to Know
Many organizations are opting for listening as a way to gain insights rather than trying to secure dollars for research. There are some very important differences, so you need both....
7 Steps to Get Your Online Business Off the Ground
Millions of people own and operate successful businesses — all of which started as simple ideas. Technology has made it easier than ever for entrepreneurs to launch, promote and live...
The Five Best Sales-Boosting Mobile Marketing Strategies
Eventually, you’ll need to evolve to an ever-growing buyer population’s needs. Every marketing strategy should promote new, exciting options. To remain relevant, you need to put the consumer first. (more…)
5 Ways To Quickly Increase Your Business’s Growth
Despite the fact established business owners are bound to advocate long-term stability over short-term success, every entrepreneur will want to witness at least a little bit of growth early on...
Nimble Launches Gmail Templates, Tracking and Analytics
Today, we are overwhelmed and distracted by the social notifications on our phones and computers and we’re missing signals from the important business emails we send that could drive our success....
Want To Do The Right Things Right? Marketing Ops Can Help You
Marketing Operations (MarketingOps), is the vital backbone function within Marketing. Its efforts are essential, but often go unsung. Typically the processes, systems, tools and skills necessary to link Marketing to...
The importance of marketing: Does it really work for all niches?
All businesses are rightly proud of the products and services and feel confident that they are worth customers investing in. But sheer quality isn’t enough in its own right. Customers...
Nimble Named CRM Finalist in Prestigious CODiE Awards 2016
We're excited to share that Nimble has been named CODiE Awards Best Relationship Management Solution Finalist by the prestigious Software & Information Industry Association (SIIA). (more…)
Your Marketing Plan Is Dead. Here’s How to Revive It
Although most marketers create marketing plans, all too often these plans end up “sitting on a shelf collecting dust.” Your marketing plan should be guiding you and your team’s daily...
How To Be Nimble In Twitter
If you are using Twitter for business you might enjoy this post. No matter if you are using Twitter on their native platform or in Hootsuite or any other social...
3 Things You May Forget Before Running A/B Tests
“Hey! The optimization tool just showed that the new version of our website resulted in a higher conversion rate than the original version, with a 95% confidence! The number proves that...
Direct Mail is Back from the Dead
Direct mail can break through the digital overload, which your target contacts experience daily. Results, however, will depend on how you execute your campaigns! (more…)
Why Data Is Important To Your Business Success
The term, big data, is often referenced in business today. Companies are mining information about you, your company, your personal life. They’re finding out everything they possibly can about you...
How to Incorporate Social Psychology into Social Selling
Social selling is hot right now. In these days of marketing automation and email overload, the power of a personal relationship or authentic connection cannot be overstated. But social selling...
Why and How to get an “A” in Business Acumen
Got Business Acumen? Business acumen reflects your ability to assimilate information from many different sources in order to make good business decisions quickly and to devise appropriate strategies. Marketers who...
How Social Fits Into CRM And The Importance Of Relationships
Jon Ferrara was a recent guest on our podcast, B2B Nation. The podcast is made up of expert opinions & advice on the most important topics in B2B sales and...
Fortify Your Marketing Center of Excellence with Process and Technology
Organizations are adopting agility best practices as a way to respond faster to changes in the internal and external environment in productive and cost-effective ways without losing momentum. An article...
How To Turn Your Employees Into Social Media Ambassadors
When it comes to social media, a brand authenticity and transparency is what users look for and value. The days of broadcasting sales messages died a long time ago, users...
7 Point Checklist To Improve Sales At Your Company
Are you getting the sales results you want for your company? It may be time to evaluate what parts of the sales process are right on target with outstanding results...
How Partners Can Be Your Best Salespeople
Startup life is tough. You’ve built a great product, you’ve got a nice website, but how do you get potential customers to take notice? If you have a lot of...
2016 Email Marketing Resolutions: Start the Year Right
With so many of our potential customers focusing on cleaning their inbox and reaching the coveted status of ‘Inbox-Zero’, this year, we need to focus on better ways to engage them...
Why Every Salesperson Needs to Learn How to Market Themself
I started selling cloud-based solutions in 2005. Luckily, I worked for a web analytics company (WebSideStory) that had a great marketing department. The leads they handed me were piping hot...
How Content Transforms Sales Professionals
Most sales professionals—and by most, I mean over 90% of sales professionals—have no idea of the impact that content truly has on shaping the buyer’s journey, driving net new leads...