Marketing

The Quick Guide to Giving Your Audience What They Really Want

The Quick Guide to Giving Your Audience What They Really Want
By July 27, 2017 Business Success, Marketing

There are over 3 billion searches conducted on Google every day. With more and more people gaining access to the web, giving your audience what they are searching for can sometimes seem impossible. Through all the searching, reading, commenting, sharing, and liking, it’s incredibly easy to get lost among the masses. Read more ›

6 Expert Branding Tips for Small Businesses

6 Expert Branding Tips for Small Businesses

Before we launch into our tips for branding your small business, it’ll help to give a refresher on just what a brand is—indeed, even seasoned business owners can use a reminder every so often.

A brand is defined as “what consumers know about you” and pretty much entails everything from your image, products, reputation, design, the story you tell, and how customers relate to you. Read more ›

How College Students Can Market Themselves Effectively

How College Students Can Market Themselves Effectively

The other night I was sitting outside of my cousin’s house after dinner, catching up with my family and exchanging stories about the time we’ve spent apart. Of course, they were eager to hear about my first year as a college student, and I was filled to the brim with exciting things to tell. Inevitably, the conversation then switched gears to talk about my academic path and plans for the next three years. I explained to everyone that I had really loved the courses I had taken in Tulane’s school of liberal arts, but I was unsure how I wanted to apply this type of degree in my lifetime and my career. Read more ›

Meet @Nimble at @Microsoft #MSInspire 2017

Meet @Nimble at @Microsoft #MSInspire 2017

The Microsoft Inspire conference takes place this Sunday, July 9th to Thursday, July 13th, in Washington, D.C. and our Nimble Team is excited to attend this year. In the last few months at Nimble, we’ve worked hard to deliver Smarter Social Sales and Marketing relationship management for businesses that run on Office 365/Microsoft cloud. Read more ›

12 Tips For Better Email Marketing

12 Tips For Better Email Marketing
By June 30, 2017 Marketing

Email marketing has been around for a long time. Before there was Facebook and Twitter, businesses could send a simple email letting their customers know about new products, the latest deals they were offering, and company news. Though, just because email marketing has been around for quite some time, doesn’t mean it’s outdated. Email marketing, even today, is only growing in popularity and is still an effective way to increase sales. You just need to know how to do it correctly. Read more ›

How to Employ a Marketing Caddie to Crush the Competition

How to Employ a Marketing Caddie to Crush the Competition
By May 31, 2017 Marketing

In a recent article we suggested that like golf, marketers need to be proficient with all 12 clubs in their bag. To further extend the metaphor, we also highly recommend marketers leverage the value of a good caddie. Why? Because caddies play a critical role in the success of a player’s game. In fact, research published by Loughborough University found that there is a clear link between the “golfer-caddie relationship and performance success” and concludes that the right caddie can make a difference of “30% or more.” What marketer or for that matter any business professional wouldn’t want to have that kind of improvement to their business game? Read more ›