Marketing

How to Make Good Business Decisions

How to Make Good Business Decisions
By January 10, 2018 Marketing

As we start the year, many of you will be faced with making decisions.  McKinsey has conducted global studies to understand how companies make decisions, what decisions they need to make, and the best practices around decision making. They have learned that the majority of decisions are made outside the annual planning process and that most decisions are tied to growth and value creation. In fact KPMG  declares that “growth is usually one of the top agenda items for CEOs.” Read more ›

Why You Must Integrate Your Digital with Traditional Marketing Strategy if Haven’t Already?

Why You Must Integrate Your Digital with Traditional Marketing Strategy if Haven’t Already?
By January 6, 2018 Marketing

Traditional Marketing V/s Digital marketing

Traditional marketing is the conventional mode of marketing that has been the choice of marketing and advertisements since ages. This includes:

  • Television.
  • Newspaper.
  • Radio.
  • Flyers and billboards.
  • Ads in weekly magazines/newspapers etc. 

Read more ›

Nimble Sales Hacking Tip: How Jon Ferrara Built A Relationship with Disney From A Single Tweet

Nimble Sales Hacking Tip: How Jon Ferrara Built A Relationship with Disney From A Single Tweet

Our Nimble CEO and customer relationship pioneer Jon Ferrara was recently a guest on Martin Brossman‘s Linking Into Sales show, during which he shared how he developed a relationship with Theo Rand, the Global Public Policy Systems Analyst at The Walt Disney Company, from a single Tweet. Read more ›

12 Facebook Marketing Mistakes Your Small Business Should Avoid

12 Facebook Marketing Mistakes Your Small Business Should Avoid
By December 8, 2017 Marketing, Small Business

Now that Facebook has become the de facto social hub for just about everything on the web (or off), it’s more important than ever for small businesses to be able to harness the full power of Facebook or be left behind by those businesses who truly get social media. While it might seem like all you need is a good profile or page and some regular daily posts, the deluge of content on Facebook makes it more difficult than ever to get your business’s content to really stand out in the crowd. Luckily, there are a number of common mistakes made by small businesses on Facebook that if avoided can truly help your brand shine on your audience’s news feeds. Read more ›

Nimble Natively Synchronizes Contacts from G Suite, Office 365, MailChimp, HubSpot, Salesforce and 90+ SaaS Apps via PieSync

Nimble Natively Synchronizes Contacts from G Suite, Office 365, MailChimp, HubSpot, Salesforce and 90+ SaaS Apps via PieSync

Data integrity is one of the biggest pains you’ll face as a user of Cloud SaaS business applications. We know at Nimble, you know as a consumer, and the good people at PieSync know. Today, we’re excited to share that we have partnered with PieSync to offer a native integration within Nimble to let you connect your Nimble contacts and data to over 90 SaaS business applications. Read more ›

Which Social Media Should I Use in 2018?

Which Social Media Should I Use in 2018?

Most startups and small businesses don’t have the luxury of having a large social media team. The reality is that most SMBs don’t even have a person who’s focusing solely on managing social media. Most likely, the person responsible for this area will wear many other hats. This is why it’s very important to pick the right platforms to focus your already limited resources on. Read more ›