Marketing

Webinar Replay: Personalizing Customer Engagement to Stay Top of Mind

Webinar Replay: Personalizing Customer Engagement to Stay Top of Mind

If you weren’t able to make our recent webinar with Koka Sexton, we’ve got you covered. Koka and Nimble CEO Jon Ferrara first met at Sales 2.0 conference in San Francisco in 2012, while Jon giving a keynote about social selling.

They had a conversation, and both understood that people grow by helping others grow, and social media was a new means of listening and engaging to accomplish just that.

Koka believes that social selling methodologies stem from the idea or belief that you have to add value in excess of whatever you’re asking for in return. Read more ›

A Digital Marketer’s 2018 Guide to Twitter Lead Generation

A Digital Marketer’s 2018 Guide to Twitter Lead Generation

Marketing and technology are the yin and yang of any successful business. Marketing embodies the storytelling that attracts and connects brands with their target audience, and technology provides the platforms and efficiencies to catapult the former’s creative power. Executed properly, this dynamic duo can manifest mind-blowing successes. Read more ›

Centers of Excellence: A Fad or Path to the Future?

Centers of Excellence: A Fad or Path to the Future?
By February 5, 2018 Marketing

Companies currently focus on business transformation to help improve innovation, achieve agility, and better deal with disruption. According to KMPG, 93% of U.S.-based multi-national companies are undergoing some kind of transformation program. Companies that have undergone transformation have seen, on average, an 8% surge in profits. Read more ›

10 Strategies To Improve Social Media Engagement

10 Strategies To Improve Social Media Engagement
By February 2, 2018 Marketing, Social Media

Reaching out to your customers on Social media is an important catalyst for brand growth. If planned and executed right it can help businesses boost brand awareness and improve company profits by increasing conversions.

Most marketers have realized that promoting their brand through social media is essential to growing their business. But simply putting out vast amounts of content on these channels will not get you sales. The key to social media success is getting engagement. Adopt the strategies mentioned in this article to increase engagement and achieve business growth. Read more ›

The Best and Most Effective Way to Take Your Digital Marketing to New Heights

The Best and Most Effective Way to Take Your Digital Marketing to New Heights
By January 18, 2018 Marketing

The curious minds of the world carried out various research and gave us the internet. The internet provided us with comfort and convenience to carry out different activities.

Be it shopping for your favorite dress, calling out for groceries, researching on your thesis or marketing your product; everything is made pretty comfortable with the onset of the internet. Talking about the internet, the advertising done through the internet is known as digital marketing.   Read more ›

How to Make Good Business Decisions

How to Make Good Business Decisions
By January 10, 2018 Marketing

As we start the year, many of you will be faced with making decisions.  McKinsey has conducted global studies to understand how companies make decisions, what decisions they need to make, and the best practices around decision making. They have learned that the majority of decisions are made outside the annual planning process and that most decisions are tied to growth and value creation. In fact KPMG  declares that “growth is usually one of the top agenda items for CEOs.” Read more ›