9 SaaS Marketing Strategies Guaranteed to Improve Lead Generation

If you’re having trouble driving organic traffic to your website (or blog post) and generating qualified leads to convert into potential customers, you’ve come to the right place.

We’ve compiled a list of top SaaS marketing strategies that will help you take your lead generation to the next level, and considerably improve your ROI.

Here are all the tactics you should use

1. Engage in Guest Blogging

Guest blogging gives you an opportunity to cast a wider net and capture a large number of qualified leads. You can tap into the audience of other bloggers in your niche and drive more traffic to your site.

This is all because of the backlink you get that lead customer to your website. Get in touch with other industry bloggers and start building a meaningful relationship with them.

Ask them to post your content on their sites, but be sure to offer quality compensation. Before you know it, you’ll be getting a flood of leads that you can easily convert.

guest blogging

Guest blogging gives you an opportunity to cast a wider net and capture a large number of qualified leads. You can tap into the audience of other bloggers in your niche and drive more traffic to your site.

This is all because of the backlink you get that lead customer to your website. So, get in touch with other industry bloggers, and start building a meaningful relationship with them.

Ask them to post your content on their sites, but be sure to offer quality compensation. Before you know it, you’ll be getting lots and lots of leads that you can easily convert.

2. Communicate on Social Media

Social media is just as important for lead generation as guest blogging. You can reach a global audience if you take all the right steps for growing on social platforms.

It’s vital to frequently share your content on the platforms where your target customers are so that you don’t waste too much of your time and effort. The most important thing is to actively communicate with your followers. Ask questions, encourage discussions, create polls, and respond to all their messages and comments.

Interacting with your followers, and taking their opinions and feedback into consideration, sets you apart from the rest. It shows that you care about more than just sales. It shows that you value them as people, which is exactly what guides them towards the end of your sales funnel.

Communicating with your customers on social media with the help of quizzes can pave you a way to directly look into your customers’ tastes and preferences. It is also a great way to generate qualified leads.  

Be sure to use social media management tools that best fit your SaaS needs, so that you can make the most of your social media marketing, and acquire as many leads as possible.

3. Improve SEO

SEO is one of those marketing strategies that isn’t going anywhere anytime soon, if ever. The higher your SEO ranking, the more traffic and qualified leads you’ll get.

Be sure that both your on-page and off-page SEO bring you lots of leads from Google and other search engines. To achieve the best results, you must listen to your target audience, regularly analyze your competitors (to ensure you’re different and better), and implement the right keywords into all your content.

4. Offer Free Trials

free trial

Who doesn’t like getting something for free? When it comes to software solutions, free trials are paramount. Your prospects can’t really physically inspect your software, so they need to take it for a test drive to see how it works, and how it fits their needs.

Free prospects will work no less than a magnet and people will be eager to try your new product or service. If it fits their need or is to their liking, you never know you might have a new customer on board.

Don’t underestimate the power of free trials. They’ll give your prospects a chance to determine whether or not your service is the right choice for them.

5. Offer Upgrade Plans with Discounts

This is an excellent way to incentivize your prospects to get a long-term plan. But the key is to clearly display all the savings they’ll make if they choose your long-term plans.

For instance, you can disclose exactly how much they will save on a particular annual plan while offering a month (or more) worth of subscription for free.

6. Harness the Power of Quizzes

Quizzes can be really fun, which is why people love taking them. Consider creating lead quizzes that will nicely tie in with your software solution(s).

They don’t have to be strictly software-related, but compelling enough for people to click through and finish them. The key here is to provide the results only when people provide their email addresses and subscribe.

You can create a lead quiz, an interactive quiz, a personality quiz or just a fun quiz to fetch customers’ data and use it to grow your marketing list.

Try utilizing a piece of online assessment software, and create a few lead quizzes to see how it works for you. Have your team come up with interesting topics that will entice people to take your quizzes, and you’ll definitely get plenty of leads soon.

7. Utilize Lead Nurturing Software

sales funnel

 

It isn’t enough to capture leads because not all of them will convert. Here’s where lead nurturing software come in handy, as it can help you convert your leads into paying customers.

One of the numerous solutions you can try is a CRM system. A CRM improves the customer experience, primarily because it helps you personalize the experience.

It gives you instant access to the collected customer feedback, and all your customer interactions, helping you build strong, long-term relationships with all your prospects and leads.

8. Improve Landing Pages

Your landing pages are often the first pages your website visitors see. That’s why they need to be easy to navigate and clutter-free, without any friction that may make your leads bounce back and move to your competition.

Make sure your landing pages address your target customers’ pain points and highlight all the benefits that they’ll experience if they put their trust in you. Include compelling CTAs, high-quality content, social proof, and the real value your software provides.

9. Get Listed on SaaS Directories and Review Sites

If you get your business listed on SaaS directories and review sites, you’ll get a much better online exposure. You’ll attract more qualified leads, and increase your website traffic, ultimately improving your SEO ranking.

People tend to visit review sites every time they’re looking for a software solution to integrate into their daily routine. They rely on other people’s experiences, and genuinely trust the reputable sites that list the best providers. So, this is a strategy that you definitely wouldn’t want to miss.

So, are you ready to start generating leads round the clock? These SaaS marketing strategies are a great way to start, so be sure to implement them into your marketing activities right now.

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