Marketing

How to Include SEO in Your Marketing Plan

How to Include SEO in Your Marketing Plan
By April 24, 2018 Marketing, SEO

While most of those involved in digital marketing are aware of the importance of SEO for having a successful online business, they may not know how exactly it should be incorporated into the marketing plan. The lack of this knowledge often results in failure;potential customers tend to leave behind some businesses that don’t adjust to the rapidly changing digital landscape. Read more ›

Live Webinar with Brian Fanzo 4/26: The Power of Digital Storytelling

Live Webinar with Brian Fanzo 4/26: The Power of Digital Storytelling

     We’re excited to host a live webinar with the one and only Brian Fanzo, the founder and CEO of iSocialFanz. A world-renowned podcaster and keynote speaker, Brian teaches brands how to use emerging technologies and digital marketing to stand out and relate to the right audiences.

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Case Study: How Nimble CRM Helped CX Experts StoryMiners Reinvent Their Own Customer Experience

Case Study: How Nimble CRM Helped CX Experts StoryMiners Reinvent Their Own Customer Experience

Mike Wittenstein is the founder of StoryMiners, one of the world’s first customer experience design consultancies. The company is renowned for its ability to hone into the core values of a company and translate them into captivating experiences, enabling their clients to reach their full potential. Last year, Mike found himself facing a problem many of his clients can relate to: his numbers were slipping. Referral rates were starting to decline. His prospects were decreasing in size. Read more ›

Marketing Hacks for Growing a Successful Business

Marketing Hacks for Growing a Successful Business
By April 16, 2018 Marketing

As an entrepreneur, your obvious goal, ultimately, is to have a successful business. When starting a business there are many things to consider. Learning how to grow your business step-by-step at each marketing level is very important to maintaining successful sales. There are various marketing tools you can use to ensure your business is as successful as you intended it to be. Read more ›

Need More Organic Growth? Focus on Upstream Marketing

Need More Organic Growth? Focus on Upstream Marketing
By April 11, 2018 Marketing

It’s our contention that one of the reasons Marketing leaders are having trouble proving Marketing’s value and are seeing their budgets pulled back is because they are now too focused on downstream Marketing at the expense of upstream Marketing. The realm of upstream Marketing is effective growth. The realm of downstream Marketing is effective leads. The former requires a different set of strategy skills. Effective upstream Marketing makes downstream Marketing so much easier and cost-effective. Read more ›

Budgeting Your Content Marketing Strategies for Cost-Effective Solutions to Challenges

Budgeting Your Content Marketing Strategies for Cost-Effective Solutions to Challenges
By April 6, 2018 Marketing

Marketing is one of the broadest terms that encompass some strategies, media, and tools. Out of all the types of marketing, content marketing still stands out. Just like the last few years, 2018 is again going to be the year of content marketing. Businesses and marketers are already leaning towards the new strategies of this marketing avenue to attract organic traffic to their sites. It is not overselling when we say that marketers are right now crazy about content and content marketing. Research shows that over 67% of the B2B buyers make their decisions based on the content of a seller site and about 40% of them share the same content on social media platforms. Read more ›