How to Create Content that Improves Your SEO Rankings in 2020
You must be wondering ‘another post on how to improve your rankings in 2020, what new is this author going to tell me?’ (more…)
Marketing
How to Run a Successful Email Marketing Campaign in 2020
Email as a marketing and promotional channel is admittedly one of, if not the oldest marketing channel, and has actually been around since the 1960s in a very limited form....
The Biggest Mistakes to Look Out for in Influencer Marketing
Influencer marketing is huge nowadays. And no wonder: when done right, it can expand the visibility of your brand and help you humanize it. (more…)
Warning: These 9 Mistakes Will Destroy Your Digital Marketing Campaign
Most companies and businesses tend to depend more on digital campaigns now than real-life business endeavors. Even so-called physical stores and businesses are increasingly embracing digital marketing strategies. While search...
6 Simple Ways to Get People to Remember Your Brand
In the digital age, attention comes and goes fast. Getting a chunk of that attention for your brand can be tricky, so make it something to remember. (more…)
5 Types of Content to Attract Massive Amounts of Traffic to Your Site
Today, web content has tremendous significance and value in terms of increasing traffic. It’s not the elaborate design or masterfully developed code that entices Google algorithms and human intelligence, but...
5 Tips for Effective Marketing Segmentation
Thanks to market segmentation, organizations can better understand their target audience, determine the potential value of the product for this market, and plan the customer journey for each segment of...
How to Create an Effective Link Building Strategy to Spike Your Web Traffic
For those of you who are not familiar with digital marketing terminology, link building refers to any form of marketing whose purpose is to increase links to a specific website...
The 30 Best Marketing Tools for Sales Teams
The marketing sphere is growing rapidly, and there are a lot of new tools for increasing the efficiency of the marketing indicators popping out everywhere. We need those tools to...
48 Awesome People to Follow During #SMMW20
Are you attending Social Media Marketing World this year? Lucky you! Are you not coming this? No worries as we've got you covered. We put together a list of 48...
Top 7 Content Marketing Trends For 2020
It’s easy to figure out what makes content creation such a critical marketing concept. It gives businesses the opportunity to raise awareness, generate leads, and grow customer loyalty in the...
Events and Audience Segmentation: Who Needs to Know What When?
Personalization is more than a marketing buzzword— it’s widely accepted as best practice for business communication in today’s economy. It is also expected by consumers due, in large part, to...
What is Digital Marketing and How Can You Use it?
The influence of technology on today’s businesses have become more important than ever thanks to digital marketing. Entrepreneurs know how crucial it is to reach your target audience at the...
SEO Woes: What to Watch Out for After a Google Algorithm Update
In the rare instance when Google issues a warning about an impending algorithm update, webmasters the world over are sent into a panic. The impacts of such events are incredibly...
10 Powerful Email Marketing Tips For Small Businesses
Building an effective email marketing campaign will make you reach the place where your customers are visiting daily. That place is “mail inbox.” According to the estimated report, there will...
8 Ways to Keep Potential Customers on Your Website Page Longer
It's sad going over your website, checking the stats, and seeing how poor it's performing. Rather than worry about how to convert visitors or make them last longer on your...
10 Steps to Build a Successful B2B Digital Marketing Strategy
The digital landscape is always changing. There was a time, not long ago, when all you needed to attract customers was a website. Today, many businesses feel like they are...
How to Put Your Marketing Data to Good Use With Automation And AI
Artificial intelligence (AI) technology has advanced to the point of being a vital part of marketing in today's business world. (more…)
The Best Marketing Automation Tools to Use in 2020
Marketing is a must-have tool for your business. It doesn’t matter what you sell or what kind of services you offer: you simply can’t do without digital marketing automation tools...
How To Create An Actionable Headline For Your Marketing Campaign
Let me ask you a quick question- What makes you click on an article you see online? (more…)
8 Email Marketing Trends to Follow in 2020
Email marketing is dead. (more…)
5 Ways Predictive Analytics Is Improving Digital Marketing
Predictive analytics involves depending on big data platforms to spot trends and highlight aspects you would likely miss without technological help. Here are five ways that predictive analytics in digital...
10 Email Automation Tools To Grow Your Online Business
Customers are the lifeblood of any business. Without them, your business won’t stand the test of time. This is why you need to actively look for ways to engage with...
5 Lead Gen Strategies for Your Digital Marketing Team to Try
We live in a world driven by marketing, and as the internet plays a larger part in our daily lives, we will continue to see innovative and inventive ways that...
We’re Hiring! Join Our Team as a Social Media/Marketing Associate
Are you looking to start your career in marketing? Do you know of somebody that is? (more…)