The podcast market is experiencing rapid growth. Some claim it is still not strong enough, and so there is a high chance that a pandemic may shake it too. In today’s post, we’ll discuss how podcasts work and give ten relevant reasons why your business needs a podcast.
So is the game worth the candles?
Reason#1: It’s Easy and Affordable
Not to take advantage of podcasting because “it’s expensive” is a lame excuse. Unlike other marketing strategies, podcasts need minimum efforts and expenses. All it requires is a charismatic presenter, microphone, podcasting software, and headphones. Surprised with how little it takes? As you gain a wider audience, you may purchase more expensive equipment and produce higher-quality content. Small steps bring large revenue.
Reason#2: Podcasting Is Fun
The idea of podcasting revolves around sounding natural and charging listeners with positive vibes. For some, posting a podcast may be a work they would eagerly perform throughout the entire life.
Just imagine you get to know a lot of new interesting people regularly, connect with an audience that all have personal experience to share. The idea of podcasts has something altruistic. Not only is this a way to make your brand more recognized and lucrative but also enlighten the audience on topics of finances or economy, or etc.
Reason#3: Podcasts Capture People’s Attention
According to Edison Research company’s survey, the podcasts industry shows rapid growth over the past years. No matter how big or small your audience is, you may be sure, they listen to your podcast. This is like the breath of fresh air in the world of blog posts that, by the way, sound less native if compared to podcasts.
Podcasts can be a great marketing tool for local businesses. By covering topics of great interest for people living in one area, you can create a community that would be loyal to your business. When they need to purchase a product you provide, they would be more willing to choose you over your competitors as they already know your brand.
Reason#4: It Develops Your Speaking Skills
Same as dancing or painting, speaking is a skill that needs to be developed. Regular podcast posting with you starring will help you raise self-confidence and become a more charismatic and persuasive presenter. With time, you’ll learn to develop an easy flow of speech and deliver entertaining and useful webinars. In the beginning, it will be hard to present something to an invisible audience but you will learn to find a better approach to your listener very soon.
Creating a podcast also helps you create and develop your personal brand. Researches show that small and medium businesses whose owners have invested in the personal brand are more successful. It is worth remembering that people buy from other people. So having a loyal audience who trust your expertise on a particular topic, can cause significant business growth.
Reason#5: Raising the Brand Awareness
Sticking to only one promotional strategy in our fast-changing world is a losing strategy. Blogging, a bright logo, and a catchy slogan is a bare minimum of how you can inform society about your brand. Regular podcasting with useful information and unique ideas help you establish your company as an authority in its area. There is no more effective way to make your business stand out than giving its own voice.
Reason#6: Fitting Into the Busy Schedule
Not everyone has time to read a post for 5000 symbols in a busy modern world. In this case, podcasts are a more effective way to deliver information to your target audience. Podcasts can be played everywhere on the go. No matter if you are driving your car on the way to work, taking a walk, and need to play something on your headphones or bide some time on a plane.
Not only do podcasts allow you to deliver more content to your TA but also allow you to do it in a more effective way.
Reason#7: Greater Financial Opportunities
Don’t need to be afraid of launching your own podcast. There are numerous stories when entrepreneurs managed to raise profits out of the podcast they’ve started. In fact, you can also launch a podcast that will provide your listeners with insightful info. For example, educate your audience on how to create a podcast that brings revenue.
Creating podcasts helps you gather a community of people around your brand who are interested in the information provided. Moreover, by sharing your experience and knowledge with the audience you prove your expertise, which helps your business gain new customers and retain the old ones.
Reason#8: It’s Easier to Produce Podcasts than Blog Posts
Stephen King said, “If you want to be a writer, you must do two things above all others: read a lot and write a lot.” And we’re not going to deny these words. To create a high-quality blog post, you need to revise and revise, and then revise it again not to miss any spelling mistake. Good news for potential podcast creators. To produce an amazing piece of content, you don’t need to overcome multiple revision processes. The more natural you sound, the better.
You can also repurpose your old blog posts and create podcasts around them. Add some more up-to-date information, real-life examples but most importantly show your brand’s character. By sharing the information not only in a written form but you also expand your reach and have a great chance to connect with the audience that could not connect with your company otherwise.
Reason#9: Podcasts are Catchy
When somebody decides to listen to a broadcast, they usually dedicate attention to the entire show. If they like it, they will most likely click on one more show. After that, there are two ways of how things will flow. First, the audience will resonate with your message and stay with you.
Second, they’ll understand that this isn’t the right place for them and quit which is a good thing either. This is how you set your point of view and gather a like-minded audience.
Reason#10: Establishing Cross-Industry Relationships
Have you ever heard of guest posting? When independent writers create an article for the site ad hoc? Same as with guest posting, you can also invite a guest speaker for a podcast to share their thoughts and experiences with your audience. Inviting someone with a fresh look is one of the best ways to bring an expert and independent opinion on a particular topic.
In addition, it will help you to establish connections with a reputable representative of a related field. Plus, when it comes to choosing guest speakers, you may involve those who have their own audience to present your brand to a wider audience
The podcast industry has demonstrated significant growth over the past years. Podcast hosting means much more than empty talks on the microphone but an effective way to take your business to a new level. Businesses use podcasts to promote their brands for several reasons including relatively low costs, effectiveness, and fewer effort-consumption. So why not becoming one of those examples of successful businesses that used podcasts.