Influencer marketing has become a powerful strategy for businesses to connect with their target audience and build brand credibility. By partnering with influencers who resonate with their audience, brands can...
Source Everybody talks about the big influencers in building a brand these days -- but what about finding micro-influencers who are more cost-effective and drive engagement rates? (more…)
At this time of the year, you might be probably sitting on your mid-century desk with the accounts book opened, calculating how much you made this year. While looking at...
With the widespread adoption of social media, influencer marketing has been on the rise. This new digital advertising branch has helped brands reach audiences on a larger scale and establish...
Are you attending Social Media Marketing World this year? Lucky you! Are you not coming this? No worries as we've got you covered. We put together a list of 48...
Recent case studies indicate Influencer Marketing campaigns help raise brand awareness within relevant communities and help garner consumer trust. How many times have you opted out of receiving ads on...
Influencer marketing campaigns and outreach are powerful strategies when it comes to improving your brand visibility. (more…)
Influencer. It’s a powerful word, isn’t it? It conveys authority, respect, and expertise. An influencer has the power to affect the decisions of other people, who accept or perceive this...
Some would say that it’s much harder for B2B marketers to source the right influencers than it is for B2C marketers. I would argue the contrary. As I recently experienced firsthand,...