Social media has changed the world in a myriad of ways — known and intangible.
It changed the advertising industry once and for all. It renders many businesses archaic (think newspapers). It changed the way people communicate, play, and buy.
With the breakneck expansion of social media, there emerged a complex infrastructure to service it: social media marketing software, social media marketing agencies, social media management software, CRM solutions for social media marketing.
Let’s check the technological options SMM managers have in terms of social media software and review how to use CRM for social media marketing.
Social Media Management Statistics:
To better understand what tools to use for social media marketing, lets quickly estimate the status quo & stats of the social media management market.
- The Global Social Media Management market is forecasted to expand from $ 9.2 billion in 2018 to $17.7 billion by 2023.
- There are 3.32 billion active social media users in the world. There are 7.59 billion people in the world and internet coverage is 59%.
- Daily social media intake is hovering about a staggering 3 hours a day!
- In its “State of Social Report” for 2019 Buffer ascertained, that marketing professionals find social media marketing effective for their business in the following proportions:
- 43.4% Somewhat effective
- 29.6% Very effective
- 19.1% Uncertain
- 5.6% Somewhat ineffective
- 2.3% Very ineffective
- Total 73% finding SMM from somewhat to very effective (3 of 4).
- 1 in 2 users [54%] use social media to research products.
Social Media Marketing Professional Biggest Pain Points
Social media marketing professionals and influencers have a tough time being taken seriously. All they do is post stuff and tweet, right?
Meanwhile, 47% of marketers admit developing the social media strategy that is aligned with their overall company mission is №1 challenge.
Let’s quickly touch base on the main pain points of an SMM pro so we can best understand how social media marketing CRM can help solve them.
Managing Resources & Time
Time & resource management is pretty much an across-the-board pain of many jobs and industries. Social media marketers are even more so prone to this ailment due to the nature of social media’s 24/7 life cycles with multiple conversation stakeholders.
Create Genuine Engagement with Your Audience
A great SMM specialist needs to be capable of creating pertinent content with the right tone of voice at the right time so that it resonates with the brand’s followers.
With a low skillset entry threshold, this profession is often a starting point for many digital marketers who later evolve into professions with less stress and more money.
Creating engaging social media content that makes a user like or comment is a struggle too many SMM experts face daily.
Overwhelmingly, social media managers struggle to attract proper budgets due to the fact that it’s not easy to attribute ROI to social media activity. Whilst Google Campaign URL builder may help trace the social media referrals, an omnichannel and multi-touchpoint user journey introduces a valid obstacle to conversion attribution.
Aligning Social Media Strategies Across Company Departments
The consensus is a skill of the well-oiled team, so coordination and alignment of the social media strategy with departments is a dilemma faced by too many in the profession.
Balancing Daily Tasks
Distractions are at the nucleus of the SMM. Comments need to be answered ASAP for the best organic reach. On top of that, Facebook, Instagram, and Twitter (the most disruptive apps of all) are your working medium.
The process of content creation involves the coordination of many creative individuals. Approval, analytics, and budgeting of the social media calendar production may get overwhelming.
Growing Follower Base
Followers are a fickle substance.
They will like your company’s profile for a chance to win a freebie but will unfollow at a drop of a hat to clean up the feed.
Finding the right posting balance, optimal time, tone of voice are just a few missions needing solving to facilitate the sustainable growth of the social media follower’s base.
Insufficient Information From Clients
Some freelance social media managers are in charge of a few social media business pages at a time. One of the biggest pain points of such SMM specialists is poor communication with clients.
It is easy to create a post or a Tweet about an event you know about, but if you lack information due to poor communication, this is a big stumbling stone to keep followers updated on current offers and affairs.
So how can social media CRM help deal with these acute burning issues of your every day work routine of a Social Media Manager? Let’s see how.
Reasons & Benefits To Use CRM For Social Media Marketing
Social CRM software is a lucid solution for any business, capable of boosting lead generation, increasing customer loyalty, and driving conversions. Social media customer relationship management software is an air-class prerequisite for survival, let alone the growth of an SMM business.
The integration of social media CRM tools into a tech stack of SMM company is capable of effectively leveraging all of the above-enumerated pain paints, namely bringing the following betterments into the company’s outcomes:
- Enhanced information flow & awareness of your clients and followers.
- In-depth understanding of the User Persona.
- More pertinent & engaging content creation.
- Task management and automation for increased efficiencies.
- Templated processes, communication to vendors.
- Insightful reporting to back up ROI of the department’s activities.
- Smooth project coordination & pipeline management from ideation to concept approval, content creation, and posting.
These are just a few overt benefits of using a CRM with social media integration, like Nimble, by a company helping businesses manage their social media business accounts.
Nimble CRM Function For Social Media Marketing
Nimble CRM is one of the best CRM for social media marketing for two simple reasons:
- Nimble is the pioneer of social CRMs due to early recognition of the staggering potential of social media’s role in the life of humanity.
- Our team is relentlessly improving our algorithms, features, integrations offered within this multifaceted yet intuitive customer relationship management solution.
Recognized among the top 5 of the Capterra-recommended CRM solutions, Nimble is a tool every social media manager needs to try to appreciate. 2-weeks free trial without credit card requirements makes this an offer hard to refuse and a no-brainer decision.
How To Use Nimble CRM For Social Media Marketing
Social Listening: Gain Meaningful Insights
Gaining actionable insights into your User Persona is the best way to make social listening bring tangible ROI to your company.
Choosing the right tone of voice, visual content, selecting pertinent issues and even vocabulary are all everyday struggles of a social media expert.
With Nimble Prospector’s Live Profile feature that is available across all platforms and media, like in Facebook, email, CRM, outlook – users get overwhelmingly exhaustive information about a contact, getting instant access to the following data points:
- Contact details
- Social Media presence
- Company’s data (foundation, revenue, industry, number of employees, social profiles)
Nimble Prospector allows you to get access to your client’s social media profiles, comment, like, share from the comfort of the CRM.
Juggle Your Multiple Tasks With Ease
Things can get overwhelming. This is why we have created an amazingly straightforward task and pipeline management module inside Nimble.
Creating, assigning, and scheduling tasks is a breeze. Senior management can get an overview of all of the current and past team’s tasks, deals, and pipelines, as well as create extensive reporting based on the aforementioned data points.
Increase Engagement Through Profound Relationship With Customers
Getting in sync with your user is one of the cardinal missions of an SMM manager. This is a sure-fire way to the higher engagement rates and more relevant content.
This is the undertaking the best social CRMs are in a good place to help handle. With extensive social insights coming from the customer profile – if you are inside the CRM, in Twitter, outlook, or 3rd party apps – you are always in the know of the topical issues, themes of interest, and tone of voice of your users.
Built-In Email Marketing And Marketing Automation
Email marketing is a powerful feature inside Nimble that is designed to facilitate a seamless email communication experience with individuals and groups alike.
Users can send emails to a group of vendors working on their social media content, or scheduling reminders for the video shoot for all stages to the entire team at the stage of planning. Such an extensive suite of advanced email marketing features makes Nimblers turn their love-hate relationship with email into love-love one in a few days of usage.
Powerful Sales & Contact Reports
Never be stuck for answers. The answers are all in the data.
Big Data is the digital embodiment of a crystal ball. With Big Data, you can see the past and predict the future.
The powerful reporting feature of Nimble CRM allows you to create a report or visual graph based on any data point.
Tasks, deals, pipelines, and contacts can all get a custom field created per business needs. Users can turn any data point into the subject of a profound report.
Integration With Facebook, Linked In and other 2000+ apps
Nimble is one of the 2000+ apps within Zapier collection of SaaS solutions, that allows for seamless data flow between multiple tools in a tech stack.
For example, with Facebook alone, a user can link up the data via these features, essentially making all of you Facebook prospects into your CRM database contacts with all the enrichment and in-depth insights:
- Facebook lead ads
- Facebook Pages
- Facebook Messenger
- Facebook Custom Audiences
Selecting The Right CRM For SMM agency
When working on your social CRM strategy, it is vital to know what it is you are looking for to make the right choice. Let’s review some fundamental prerequisites of popular social relationship platforms:
- Rich contact profiles available across all platforms, inclusive outside of the CRM.
- Possibility to like, share, comment, and engage from within CRM
- Possibility to conduct efficient email marketing, inclusive scheduling, and tracking open rates.
- A reasonable price affordable to freelancers and company leaders alike. [Nimble CRM is just $19 per user per month].
- The option of a free trial so you can give the software a drive and not rely on commercial well-worded reviews.
Why Choose Nimble CRM?
Now, that we have covered social CRM benefits, strategies, best practices, and things to look out for, let’s see how Nimble fits the bill.
One of the top-rated and recommended CRM solutions in the world, Nimble is a pioneer and veteran of the social CRM concept.
We have contributed to the very emergence and development of the concept as such and continue to innovate in this realm.
Over 140 thousand users from across such diverse industries, as engineering, medicare, marketing, retail, legal companies, and more use Nimble to maintain their customer relationship ticking.
If anything, social media management professionals are the ones who will benefit most of all from this versatile yet intuitive tool due to its saturation of the social media-inspired features.