Strategies 101

Ask more questions – meet expectations, win more sales

Ask more questions – meet expectations, win more sales
By August 22, 2014 Customer Focus, Sales, Strategies 101

What customers expect from salespeople today is different than yesterday. Simply being good at developing relationships and having a commanding knowledge of your product are necessary but not sufficient. Read more ›

Building Influence: A Webinar with Matt Heinz

Building Influence: A Webinar with Matt Heinz

Getting a list of key influencers is your industry is the easy part. There are countless “most influential” lists out there, not to mention social media rankings and other tools (such as Little Bird) to give you ranked lists of people you want to influence (as a means of getting your information in front of their followers).

In last week’s webinar with Matt Heinz, CEO of Heinz Marketing, we talked about the 8 strategies you can use to build an influential network. Why should you care? Revenue, that’s why.   Read more ›

Is the Handwritten Thank You Note a Lost Art?

Is the Handwritten Thank You Note a Lost Art?

When was the last time you received a handwritten thank you note? I venture to say that you can clearly recall the moment. Why is that? Because the thank you note is becoming a lost art and stands out like a neon sign.   Read more ›

Growth Hacking as a Start-Up Strategy

Growth Hacking as a Start-Up Strategy
By July 25, 2014 Nimble Tips, Strategies 101

One of the things that I love about technology is that there is always so much to learn. And so it is that I heard a term unfamiliar to me called “growth hacking”. Naturally, I needed to go figure it out. Here is what I learned.   Read more ›

Coaching Social Selling Rockstars

Coaching Social Selling Rockstars

The best sales managers are also masters at coaching their people, but the broad use of the term “coaching,” can be very confusing.

Sales coaching is different from managing, mentoring or training someone. Old school management style focused on prescribing solutions. Better said, sales managers would tell their salespeople what to do.   Read more ›

How Content Marketing Has Impacted Digital Marketing (And What It Means for Your Business)

How Content Marketing Has Impacted Digital Marketing (And What It Means for Your Business)

No matter where you are, it’s pretty obvious that content marketing is having a moment lately. A Content Marketing Institute study found that 58% of B2B marketers are planning on increasing their content marketing budget this year, and a whopping 92% of marketers are using content marketing.   Read more ›