5 Ways to Share Content and Become a Thought Leader
There is a lot of talk about how to be successful in social media. One of the core truths espoused is that you have to be a thought leader. Frankly,...
Strategies 101
Forbes Top 100 Career Websites List
After 18 months and approximately 350 blog posts (over 100 were loaded when the website was launched), traffic has grown to over 5,000 visits per month with a goal of...
Synchronize Your Touchpoints or Lose Your Buyers
It is not sufficient to try one tactic and expect a campaign to work well. It usually takes a number of touchpoints for a customer to be nurtured, trust you,...
A Simple Idea: 2 Lists That Can Change a Salesperson’s Life
Now I know that sounds deceptively simple, but the beauty is in the execution and the routine of it. The most vital things to accomplish are far more likely to...
3 Tips for Growing Your Business with Content Marketing
Great marketing attracts the attention of buyers, and then hopefully engages them with your business in meaningful ways. While this is possible with traditional advertising, it is more readily done...
A Dozen Ways to Build Your Personal Brand in an Online World
In today’s information rich and easy publishing world, when you post anything online you are disseminating your message to the world and, by default, you are promoting your brand—your personal...
How to Build and Manage Relationships with Key Influencers
A relationship with a key influencer has one goal: growing your own brand’s influence with your prospects, customers, users, and audience. Being an organized caretaker of the list is a...
Bernie Mitchell: My Interview with Seth Godin
I have to come clean here, I was over the moon when Seth said he'd podcast with me. It took two goes, the first day the recording software crashed and...
Work Like a Time Lord: 6 Strategies Toward Productivity
It’s at about this time you wish you could make like Doctor Who, hop in your TARDIS (that stands for Time and Relative Dimension in Space just in case you...
Earaches: Words Can Hurt! by The Cantankerous Grammarian
A friend suggested to me that many writing and speaking errors may come from non-readers, those who write and speak what they hear because they have not seen the words...
6 Things I Learned About Relationship Management From Mad Men’s Joan Holloway
Today’s business professional needs a contact relationship manager - and every Jack needs a Joan --someone who is part sales manager, part super-efficient personal assistant, and part wizard. When we’re...
The Cantankerous Grammarian
This awful habit seriously detracts from the message they are trying to deliver. Why do they treat it as punctuation? Those who do this come from every group you can...
Link Building: 90 Seconds to Basic Understanding
Chances are you already visit numerous websites each day reading articles on industry news and current events. To optimize this activity, take an extra couple of minutes and add a...
5 Tips To Improve Your Use of Content In The Sales Cycle
There's a new role of content in the sales cycle: Always Be Helpful. Buyers are too savvy otherwise. They don't care about your product or service. They care about the...
10 Business Practices & Technologies That Should Go the Way of the Dinosaur
In the past year, some of the most innovative technologies the world has seen have been adopted at an exponential rate. Nearly half of American adults own a smartphone. Soon,...
Content Marketing Podcast Series: Interview with Lisa Gansky
When talking with Lisa you feel she is a person who would generously make you soup in her kitchen and then offer you a shot of delicious aged tequila to...
Self-Service Cautions: Are You Losing Revenue?
Contrary to what one service author writes, the best service in my opinion is NOT No Service, it is selective personal service and what one company calls, “Microbursts of Emotional...
Monitoring Brand Conversations – We Have The Technology!
When you engage prospects and customers where they live and play online, you create a dynamic relationship that can stand the test of time, nurture trust between consumers and the...
Change Management: First, Stop Saying “Change”
In order to adapt to new ways of working, your employees and teams will need to perceive change as a process that is not inflicted on them but rather developed...
7 Tips To Manage A Successful Online Reputation
What is your online reputation, and what are people learning about you? You have some control over it.
7 Tips To Punch Up Your Blog Content
Blog floundering? Visitors dropping in but not staying around? Here are seven ways to revitalize your company's online presence.
Conflict And Community: Are You Prepared?
LEADING THOUGHTS There are many types of communities: there are user forums and more permanent communities - some "walled" and some open. Blogs are absolutely living, breathing communities, where comment...
Goal Setting Continued… Goal #2: Excellent Customer Experience
LEADING THOUGHTS Welcome back! Last week, we wrote about the importance of goal setting for your engagement strategy, as it relates to social media in this particular example. What you...
Benchmarking: If You Don’t Know Where You Are, How Will You Know Where You’re Going?
LEADING THOUGHTS In this post, I want to address benchmarking, without which metrics is meaningless. Benchmarking provides the context that you need in order to make metrics meaningful. Imagine you...
All Ears: Listening Is One Part Science, Two Parts Art
LEADING THOUGHTS Back in the day, businesses could afford to keep an arm's length from their customers. While just about every company waxed poetic about customer support and being customer-centric,...