Influencer. It’s a powerful word, isn’t it? It conveys authority, respect, and expertise. An influencer has the power to affect the decisions of other people, who accept or perceive this...
Marketing is one of the broadest terms that encompass some strategies, media, and tools. Out of all the types of marketing, content marketing still stands out. Just like the last...
It’s an exciting time at Nimble! We’re growing, and as much as we love being busy, we are looking for help. We’re seeking a motivated, fun-loving content marketing manager to...
Buy this innovative product because it’s the best one on the market–plus it’s affordable and it has great features... Ouch. Please, stop it. By the way, which product do these...
You have your mobile app ready, and you are convinced of its potential to put a mark in the app marketplace. But with millions of apps groping for discoverability, it...
You’ve surely noticed nearly every business out there has a blog. Whether it’s managed correctly or not, it’s likely there. That’s because we live in the age of information. There...
This seems to be a tricky time for marketers. Consumers are avoiding all forms of advertisements. In fact, about 615 million people have installed ad-blocking software worldwide by the end...
SEO is a trendy topic for a few years now. If people to find you throughout search engines, your search engine optimization tactics must be effective and productive. You see,...
According to a report by Salesforce, 86% of senior-level marketers agree that creating a cohesive customer journey is a must. With customer journey mapping, you understand the experience flow a...
Modern businesses are simply businesses that are able to survive in a modern marketplace where most consumers are in some form of debt. Popular businesses are either long-standing companies that...
Nimble's CEO Jon Ferrara recently posted a video on Facebook where he shared how he builds relationships with writers, editors, bloggers and influencers by sharing their content. He's used the same...
We’ve all heard that content is king and consistency is queen. We know that we need to be building our personal brand and that a part of that is publishing...
Who doesn't want to go viral? Your content will be shared all around the world, and everyone will hear about what you have to say. However, there isn't a formula...
There’s no end of reasons why you should start a business blog – using a free marketing tool to enhance your presence across relevant social media platforms is one of...
Jon Ferrara was a recent guest on our podcast, B2B Nation. The podcast is made up of expert opinions & advice on the most important topics in B2B sales and...
The vast majority of us are now using some form of social media in our rapidly evolving and innovative digital world. After engaging with a number of the world’s top...
In an internet-savvy world, social media is an extremely valuable tool in growing a business. Marketing through social media is inexpensive, and it has proven to be an effective and...
We’re all sick of reading about content marketing. Increase length, create flawless infographics; keywords, keywords, keywords. We get it. But the truth is, it works. Which is probably why everyone...
Death, taxes, and… pumpkin spice lattes? Yes, some things really are certain in life, and seasonal trends are some of them. As the weather gets colder and holiday decorations start...
If you’re a blogger, you may feel in the dark when it comes to keeping up with ways to drive traffic to your site. While its true that the web...
As the sun began to rise on September 6th, six employees of an Australian e-commerce business Alphatise waited for an Apple’s flagship store in Sydney to open. Because the purportedly...
Maybe this story sounds familiar to you: The marketing team at a mid-size, global B2B company that operates offers products for the shipping, mining, and energy industries is developing their...
If you’ve ever had the experience working for a small business, you may be familiar with versatile job expectations and coffee makers that double as water heaters. If you own...
Like most other social media networks, LinkedIn lets users publish posts that are visible to other users. In the past, there used to be an actual limit regarding how long...
We are in the midst of a content marketing revolution, and businesses, writers, consumers, and marketers are all better for it. The easy-availability of interesting, engaging content means that everyone--regardless...