10 Key Steps To Run A Successful Business Blog

10 Key Steps To Run A Successful Business Blog

There’s no end of reasons why you should start a business blog – using a free marketing tool to enhance your presence across relevant social media platforms is one of the most effective and low cost tools available. This increases your visibility, promotes audience engagement, and posting regular updates fuels your SEO. Very few businesses can afford to not have a blog these days, especially as you can establish yourself personally as a trustworthy and reliable professional, open to communication with your audience so they feel they know and trust you, and will automatically seek out your services.

1. Use Online Tools and Resources

If a blog will only be a part of your business, then you may be preoccupied with day to day performance to carve out enough time to regularly post high quality blog content. If you do have time to write, then you may not have the time to properly edit your content to make sure your pieces are as good as they can possibly be. Fortunately, there are several resources that can provide amazing quality writing and editing services. Depending on how you like to work, you may choose different services. For example, if you want a personal approach and an open channel of communication with your editor, then you may want to go with a freelancer from Upwork or Freelancer, where you can interview potential candidates, and be clear in your requirements. If you want to use more of an automated service, then you can select what you’re looking for and have a qualified writer assigned to the task by using UK Writings, while a similar service specific to business marketing is available through Scripted.

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If you want to write the blog posts yourself, then you may benefit from using the online tools that can simply improve your writing. These tools include language and grammar guides from Australian Help  or even full writing courses from Academized. When writing a blog it’s imperative to be cautious about your word count and your originality, as this can all impact the effectiveness of the project. Easy Word Count can help you ensure your content remains above 300 words for SEO, while Cite It In can make sure that any sources you used are properly credited, to avoid any accusations of plagiarism.

2. Outline Your Posts

This may sound simple, but knowing your beginning, middle, and end before you start typing can save you masses of time. You essentially only need to fill in the gaps once you’ve established this, and you won’t waste time by digressing or going off on tangents. This will also be more appealing to your audience as your posts will be clear and concise.

3. Keep A Spare Post Handy

There’s no doubt that there will be times that you won’t have time to write. There’ll be whole weeks so chaotic that it’s simply impossible to sit at the computer, switch off from what’s going on and write a post. This is understandable, however it’s also a slippery slope, and very easy to get into the habit of skipping blog posts. This can be damaging as having regular content is essential. Combat this by writing a couple of extra posts in the weeks you do have time, and uploading it when you don’t.

4. Find Structures That Work And Follow Them

There are tried and tested structures available, that are appealing to readers and can help you plan and write a post quickly and effectively – these are useful as there’s no need to reinvent the wheel for every blog post. Remember that littering your post with questions will make it more conversational, and establish a closer relationship with your reader.

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5. Keep A List Of Ideas Handy

There will always be times when you sit in front of the computer, staring at a blank screen, and draw a blank. Keep a list of ideas for blog topics handy, so when you are lacking in inspiration, you have a post ready to be written. Using questions from your audience is a great starting point for a title.

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6. Decide On Your Purpose

Are you marketing, selling, or creating an email list? Are you expanding your audience, or improving relationships with your current customers? Figure out exactly what you want your blog to accomplish, and focus on that while you’re writing.

7. Remember It’s OK To Have An Opinion

There is no obligation to remain neutral just because you’re a blogger. While you don’t want to alienate your whole audience, you can risk alienating a minority if you agree with the majority, and may appeal to more people with similar beliefs.

8. Know Your Competition

You can learn a lot from reading the blogs of other businesses similar to you. You can see how to set yourself apart from the crowd, and learn from their successes and their mistakes. This can be a great place to draw inspiration and learn, or even network and interact with others in your field.

9. Work When You Feel Good

You want to engage, inspire and motivate your audience through your writing – so writing when you’re exhausted, distracted, or having a bad day is a really terrible idea. You need to write when you’re feeling positive and full of energy, as this will be clear in your writing.

10. Be Personal But Focused

A lot of blogging is establishing personal relationships, so it can help to share titbits about you and your life – but only tiny anecdotes. Remember that the blog is not about you, it’s about what your business can do for your reader. Having your audience feel connected to you will help your business, but a self-centred blog post could lose you readers.

Quality content is key – but the above tips and tools can help make sure your content is visible, far-reaching, and effective.



  1. Interesting article and full of creative ideas. Thank you for sharing the article.

  2. Awesome. I believe that these steps will help me to run a successful business blog however main problem is that I don’t know how can I get a free blog hosting for permanent bases.

  3. Sharon Conwell Sharon Conwell says:

    Albert, WordPress or Blogger or Wix etc
    there are about 15 free blogging platforms :)

  4. Sharon Conwell Sharon Conwell says:

    Dwayne Graves, thanks! :)

  5. Just a smile and the rain is gone Can hardly believe it, yeah. There’s an angel standing next to me. Reaching for my heart Just a smile and there’s no way back .Can hardly believe it, yeah But there’s an angel calling me. Reaching for my heart I know that I’ll be okay now. This time, it’s real I lay my love on you It’s all I wanna do Every time I breathe I feel brand new You open up my heart Show me all your love and walk right through As I lay my love on you.

  6. Only you can make this world seem right. Only you can make the darkness bright.
    Only you and you alone. Can thrill me like you do And fill my heart with love for only you. Only you, only you can make this change in me. For it’s true you are my destiny When you hold my hand I understand. The magic that you do You’re my dream come true My one and only you.

  7. The article is full of interesting and creative ideas. Thanks to Sharon Conwell for sharing this article. This article helped me complete a successful business blog.

  8. It’s really a Successful Business Blog and useful tips

  9. Thank you for the recommendations, they were extremely useful! Now every successful businessman conducts his personal blog or blog company. It’s not a secret that the correct use of content on the site can lead you to an additional audience. I’m currently writing a blog for my company, and I often have to use many different tools to manage and publish my content. As you said in this article, there are so many different tools that can simplify your life, you can plan your publications for a month ahead, and do not waste any more time on it. I just like you try to keep your business mail as clean as possible. The fact is that I try among a lot of spam and not interesting suggestions, find something useful to me, and that everyone would get an answer, it helps to maintain my relationship with the audience :)

  10. Running a successful business blog does not come easy. After handling several blogs successfully, I completely agrees with you that the above 10 crucial steps are important and helpful to a new blogger in business field.

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