Medium posts, guest blogs, and even your company’s own website. These are all places you or your colleagues have probably written about your company, it’s mission, or why you do what it is you do. Luckily for entrepreneurs and those who are launching new products, there are many places to write about the exciting launch that will be seen by hundreds and hopefully thousands of people. Read more ›
Articles by: Robert Nachum
With a quick glance into today’s modern marketing and advertising environment, it doesn’t take very long to notice the high speed rate of consumer engagement and traffic in the marketing and advertising environment- which is unparalleled compared to the past given access to new media platforms. Therefore, if your business is in advertising and/or marketing, it is more imperative than ever to have access to strategic insight tools; enabling for a greater understanding of the latest market insights; and the underlying forces driving your sales in real time. Read more ›
When you are outlining your business model for 2015, it’s important to consider how your plans for the next year affect the overall future of your business. As technological innovations continue to change the face of business, it’s important to plan ahead for the future before it comes. The corporate practices of yesterday will quickly become outdated, so bring cutting-edge practices to your business before they arrive at your competition’s doorstep, leaving you in the dust. As Accenture says in their study of 2014 technology trends, “For business leaders everywhere, the next three years will be about determining their organizations’ pace in this digital race—and their place in the new world of digital” (via Accenture).