While most of those involved in digital marketing are aware of the importance of SEO for having a successful online business, they may not know how exactly it should be incorporated into the marketing plan. The lack of this knowledge often results in failure;potential customers tend to leave behind some businesses that don’t adjust to the rapidly changing digital landscape. Read more ›
Google continues to refine the way it displays search results. One of the latest opportunities for smart marketers to take advantage of are the Featured Snippets which Google is relying on more and more.
You may be wondering, “What are Google Featured Snippets?” How can you get a Google Featured Snippet for your brand’s content? And most importantly, is it worth chasing after yet another type of Google search result? Read more ›
Creating and maintaining good online presence is basically a full time job. There is no easy way to do this and you can’t just stop once you manage to generate high traffic on your website or social media profile. In order to stay visible and relevant, you need a constant flow of new content, so that users have something new to enjoy. Read more ›