Marketing

How You Can Network Your Way to Marketing Expertise

How You Can Network Your Way to Marketing Expertise
By May 3, 2017 Marketing

A number of years ago, IDC shared how B2B companies allocate their Marketing talent across the various Marketing capabilities. Many SMEs and specialized divisions within larger companies only have headcount for 1-3 people. With such low numbers, their lean internal Marketing teams rarely have all the needed skills. The investment to fill all of these roles with people internally is prohibitive for many Marketing organizations, especially small to mid-sized enterprises (SMEs). Read more ›

Visual Journey: How to Use Video at Every Stage in the Customer Lifecycle

Visual Journey: How to Use Video at Every Stage in the Customer Lifecycle
By April 20, 2017 Marketing

Video is a powerful tool that can sway consumers at every stage in the buyer’s journey. Learn how to effectively use this tactic. Read more ›

SEO Strategies That Are Definitely Relevant in 2017

SEO Strategies That Are Definitely Relevant in 2017

SEO is a trendy topic for a few years now. If people to find you throughout search engines, your search engine optimization tactics must be effective and productive. You see, Google, the giant search engine that controls most of the search results has a very complex system of algorithms. Read more ›

How to Use a Customer Journey Map to Create Content that Sells

How to Use a Customer Journey Map to Create Content that Sells
By April 17, 2017 Marketing

According to a report by Salesforce, 86% of senior-level marketers agree that creating a cohesive customer journey is a must.

With customer journey mapping, you understand the experience flow a user has with your product. The customer journey map is a visual presentation of the user’s journey, which involves using your products or services. It helps you understand how people interact with your business. Read more ›

10 Best Productivity Tools for Every Smart Business Blogger

10 Best Productivity Tools for Every Smart Business Blogger
Modern businesses are simply businesses that are able to survive in a modern marketplace where most consumers are in some form of debt. Popular businesses are either long-standing companies that have been around for decades, or are in the entertainment industry. Smart businesses are ones that are able to do more with less, and that is where productivity tools come into play. In this article, we cover the idea of business blogging because it is a universal tool that almost all businesses will find useful in one way or another.

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How To Make Your Customers Love and Trust You More On Social Media

How To Make Your Customers Love and Trust You More On Social Media

Let’s admit it – we all love to be with people who are always there for us, we have connection with, and are easy to talk to. And this is why we fall in love with companies that have excellent customer service.

Their customer service is always there when we have questions or problem, they respond right away, and they make us feel we’re talking to a real person. We may be living in a tech world but nothing beats genuine and humane. Read more ›