Articles by: Marcela De Vivo Bustillo
You have most likely met a few charismatic people in your professional dealings. Remember how deeply you were engaged in the conversation with them? This was due to their Emotional Intelligence, or EQ. They knew exactly how to connect with you and keep you listening.
A high level of EQ is usually a core factor when it comes to business growth and success. From Richard Branson to Jeff Bezos, most successful entrepreneurs have some exponential amount of EQ to compliment their IQs. Read more ›
Blockchain technology supports Bitcoin and may lead to future financial disruption. You may have heard about or read an article discussing blockchain technology. Most likely financial in nature: decentralized ledgers, cryptocurrency, smart contracts, and so on.
However, the blockchain is disrupting more than just the financial sector. The blockchain will transform digital marketing and advertising as well. Both disruptive and beneficial, it is essential for marketing and advertising professionals to keep a close eye on this growing peer-to-peer network. Read more ›
Google continues to refine the way it displays search results. One of the latest opportunities for smart marketers to take advantage of are the Featured Snippets which Google is relying on more and more.
You may be wondering, “What are Google Featured Snippets?” How can you get a Google Featured Snippet for your brand’s content? And most importantly, is it worth chasing after yet another type of Google search result? Read more ›
The use of AI chatbots is refining the way brands connect with consumers. They boost traffic, sales, and provide fast and accurate customer service and support. WIth the latest advances in AI, hatbots are one of the most powerful tools driving customer acquisition and support for brands. Read more ›