Marcela De Vivo Bustillo Articles by: Marcela De Vivo Bustillo

Top Organic Search Ranking Factors of 2018

Top Organic Search Ranking Factors of 2018

With all of Google’s latest algorithm updates, it’s hard to know how to keep your site performing well, or how to increase your site’s visibility in according to the new algorithm updates released.  What are some of the factors you can address by improving your site’s performance?

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5 Ways to Grow your EQ and Improve the Growth of your Business

5 Ways to Grow your EQ and Improve the Growth of your Business

You have most likely met a few charismatic people in your professional dealings. Remember how deeply you were engaged in the conversation with them? This was due to their Emotional Intelligence, or EQ. They knew exactly how to connect with you and keep you listening.

A high level of EQ is usually a core factor when it comes to business growth and success. From Richard Branson to Jeff Bezos, most successful entrepreneurs have some exponential amount of EQ to compliment their IQs. Read more ›

4 Ways Blockchain Will Transform Digital Marketing And Advertising

4 Ways Blockchain Will Transform Digital Marketing And Advertising
By February 12, 2018 Technology

Blockchain technology supports Bitcoin and may lead to future financial disruption. You may have heard about or read an article discussing blockchain technology. Most likely financial in nature: decentralized ledgers, cryptocurrency, smart contracts, and so on.

However, the blockchain is disrupting more than just the financial sector. The blockchain will transform digital marketing and advertising as well. Both disruptive and beneficial, it is essential for marketing and advertising professionals to keep a close eye on this growing peer-to-peer network. Read more ›

Using Social Ads to Shatter the Ceiling for Female Business Owners

Using Social Ads to Shatter the Ceiling for Female Business Owners

Facebook ads offer endless potential for female business owners to increase social visibility. This social awareness can be the spark to driving more customers down your sales funnel. Facebook ads that convert can be as elusive as they are ripe with business potential. As a female business owner, you can call upon your creativity and intuition to create effective campaigns that truly work. Read more ›

How to Rank in Google’s Featured Snippets

How to Rank in Google’s Featured Snippets
By May 18, 2017 Marketing, SEO

Google continues to refine the way it displays search results. One of the latest opportunities for smart marketers to take advantage of are the Featured Snippets which Google is relying on more and more.

You may be wondering, “What are Google Featured Snippets?” How can you get a Google Featured Snippet for your brand’s content? And most importantly, is it worth chasing after yet another type of Google search result? Read more ›

How To Use Chatbots To Push Customers Down The Sales Funnel

How To Use Chatbots To Push Customers Down The Sales Funnel
By April 11, 2017 Marketing

The use of AI chatbots is refining the way brands connect with consumers. They boost traffic, sales, and provide fast and accurate customer service and support. WIth the latest advances in AI, hatbots are one of the most powerful tools driving customer acquisition and support for brands. Read more ›