Marketing

10 Best Productivity Tools for Every Smart Business Blogger

10 Best Productivity Tools for Every Smart Business Blogger
Modern businesses are simply businesses that are able to survive in a modern marketplace where most consumers are in some form of debt. Popular businesses are either long-standing companies that have been around for decades, or are in the entertainment industry. Smart businesses are ones that are able to do more with less, and that is where productivity tools come into play. In this article, we cover the idea of business blogging because it is a universal tool that almost all businesses will find useful in one way or another.

Read more ›

How To Make Your Customers Love and Trust You More On Social Media

How To Make Your Customers Love and Trust You More On Social Media

Let’s admit it – we all love to be with people who are always there for us, we have connection with, and are easy to talk to. And this is why we fall in love with companies that have excellent customer service.

Their customer service is always there when we have questions or problem, they respond right away, and they make us feel we’re talking to a real person. We may be living in a tech world but nothing beats genuine and humane. Read more ›

5 Time-Tested Ways to Connect with your Ideal Target Market on Social Media

5 Time-Tested Ways to Connect with your Ideal Target Market on Social Media
By April 12, 2017 Marketing

For businesses, there are so many social media platforms they can utilize to make a presence of their brand. Every social network has millions of people engaged, however all are unique and no two networks offer the same impact. Read more ›

How To Use Chatbots To Push Customers Down The Sales Funnel

How To Use Chatbots To Push Customers Down The Sales Funnel
By April 11, 2017 Marketing

The use of AI chatbots is refining the way brands connect with consumers. They boost traffic, sales, and provide fast and accurate customer service and support. WIth the latest advances in AI, hatbots are one of the most powerful tools driving customer acquisition and support for brands. Read more ›

How to Learn From a Marketing Campaign That Strikes Out

How to Learn From a Marketing Campaign That Strikes Out
By April 5, 2017 Marketing

You’re full swing into the year and are cranking out marketing campaign after marketing campaign. You’ve completed your homework and know which messages are flowing into which channels to resonate with which personas. You’ve tested your subject, your headlines, and your copy. You’ve even set a performance target for each campaign. Everything is already teed up in your campaign automation system so that you can conscientiously monitor the results. Read more ›

How to Improve Your Content Strategy with Influencer Marketing

How to Improve Your Content Strategy with Influencer Marketing
By March 29, 2017 Marketing

Influencer. It’s a powerful word, isn’t it? It conveys authority, respect, and expertise. An influencer has the power to affect the decisions of other people, who accept or perceive this person’s authority. People from all walks of life can act as influencers, but at this point, we are concerned about the influencers in the online world, and the way you can use them to boost your content marketing strategy.

Read more ›