How to Employ a Marketing Caddie to Crush the Competition
In a recent article we suggested that like golf, marketers need to be proficient with all 12 clubs in their bag. To further extend the metaphor, we also highly recommend...
In a recent article we suggested that like golf, marketers need to be proficient with all 12 clubs in their bag. To further extend the metaphor, we also highly recommend...
This seems to be a tricky time for marketers. Consumers are avoiding all forms of advertisements. In fact, about 615 million people have installed ad-blocking software worldwide by the end...
Google continues to refine the way it displays search results. One of the latest opportunities for smart marketers to take advantage of are the Featured Snippets which Google is relying...
A number of years ago, IDC shared how B2B companies allocate their Marketing talent across the various Marketing capabilities. Many SMEs and specialized divisions within larger companies only have headcount...
Video is a powerful tool that can sway consumers at every stage in the buyer’s journey. Learn how to effectively use this tactic. (more…)
SEO is a trendy topic for a few years now. If people to find you throughout search engines, your search engine optimization tactics must be effective and productive. You see,...
According to a report by Salesforce, 86% of senior-level marketers agree that creating a cohesive customer journey is a must. With customer journey mapping, you understand the experience flow a...
Modern businesses are simply businesses that are able to survive in a modern marketplace where most consumers are in some form of debt. Popular businesses are either long-standing companies that...
Let’s admit it – we all love to be with people who are always there for us, we have connection with, and are easy to talk to. And this is...
For businesses, there are so many social media platforms they can utilize to make a presence of their brand. Every social network has millions of people engaged, however all are...
The use of AI chatbots is refining the way brands connect with consumers. They boost traffic, sales, and provide fast and accurate customer service and support. WIth the latest advances...
You’re full swing into the year and are cranking out marketing campaign after marketing campaign. You’ve completed your homework and know which messages are flowing into which channels to resonate...
Last week I published a post called "Why Small Business Leaders Should Give Twitter a Chance" where I covered many ways Twitter can be beneficial to both individuals and businesses....
Whenever we turn the TV on or listen to a radio, we hear about Twitter. The media is constantly quoting the tweets that politicians and celebrities sent out and the...
Industry conferences offer great opportunities for networking. They’re ideal places to meet new people, catch up with those you already know or finally meet people that you’ve only communicated digitally...
To survive and thrive in today’s competitive environment, companies must continuously adapt and deliver more, faster, better and less expensively. Today’s emphasis for more and faster growth is the focus...
We’ve all heard that content is king and consistency is queen. We know that we need to be building our personal brand and that a part of that is publishing...
Recently social media speaker, author and agency CEO Neal Schaffer I discussed some big mistakes sales professionals make on social media and how to avoid them. The first thing Neal...
Advertising media buying platforms are one of the most crucial aspects of any business. To survive in this throat cutting competition, it is mandatory that people should see you. With...
In the “Modernizing the Mix: Transforming Marketing through Technology and Analytics” report from DataXu, 78 percent of the respondents indicated that understanding Marketing Technology (MarTech) is an increasingly important skill....
Email marketing is not dead. It's getting stronger by the day. But, you must understand how to use it to drive revenue; you have to get the email marketing mix...
This is part of an ongoing series, “8 Unedited Minutes”, that Nimble is providing to help sales and marketing professionals solve problems, create opportunities and start conversations that can lead...
Who doesn't want to go viral? Your content will be shared all around the world, and everyone will hear about what you have to say. However, there isn't a formula...
Today, with the increasing vogue of internet among people, social media platforms has gained much importance. Platforms like Facebook, Twitter, Google Plus, LinkedIn, YouTube and much more have gained traction...
Social Sales and Marketing CRM is Recognized for Current and Future Market Impact We're excited to share that we've been named a winner of the respected 2017 CRM Watchlist. Nimble,...