Marketing

Online Branding With Twitter

Online Branding With Twitter
By September 11, 2017 Marketing, Small Business, Social Media

Twitter is a popular social media network, most well known for its short-and-sweet, concise outbursts of information in the form of “tweets.” For over 10 years now, the app has been used among teenagers, celebrities, businesses of all kinds, and even high-ranking government officials. Though many people are familiar with its basic functions, few know how to fully take advantage of Twitter as a key part of forming a positive, online presence. Whether you use a personal or company Twitter account, the app’s metrics provide great structure for polishing and creating a strong brand for your name.

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Why Every Entrepreneur Needs a Blog

Why Every Entrepreneur Needs a Blog

You’ve surely noticed nearly every business out there has a blog. Whether it’s managed correctly or not, it’s likely there. That’s because we live in the age of information. There are so many different channels for communication that businesses (marketing departments) are jumping at these opportunities to connect with both potential and existing customers. But with so much noise out there, it can feel like trying to engage with people online is a hopeless task. Read more ›

Nine Things the NFL Teaches Us About Marketing

Nine Things the NFL Teaches Us About Marketing

Since its creation, the NFL has always been larger than life. With some of the most passionate and dedicated fans of any sport, it’s easy to see why football is such a huge part of life for so many Americans. Football teaches us about dedication, teamwork, and resilience, among other life lessons. But it can also teach us a thing or two (or nine) about marketing. Read more ›

How to Go Integrated in a Specialty Marketing World

How to Go Integrated in a Specialty Marketing World
By August 2, 2017 Marketing

It’s hard to believe that it was almost three decades ago to the day that my work title was “Integrated Marketing Manager.”  Our product group was a small team of about 40 people comprised of design and product engineers, production control/operations, manufacturing, customer service, and marketing personnel. We were bringing an 8-bit microcontroller to the market in a new technology that embedded unique memory and peripherals. We were in pursuit of category ownership and market dominance.
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The Quick Guide to Giving Your Audience What They Really Want

The Quick Guide to Giving Your Audience What They Really Want
By July 27, 2017 Business Success, Marketing

There are over 3 billion searches conducted on Google every day. With more and more people gaining access to the web, giving your audience what they are searching for can sometimes seem impossible. Through all the searching, reading, commenting, sharing, and liking, it’s incredibly easy to get lost among the masses. Read more ›

6 Expert Branding Tips for Small Businesses

6 Expert Branding Tips for Small Businesses

Before we launch into our tips for branding your small business, it’ll help to give a refresher on just what a brand is—indeed, even seasoned business owners can use a reminder every so often.

A brand is defined as “what consumers know about you” and pretty much entails everything from your image, products, reputation, design, the story you tell, and how customers relate to you. Read more ›