Influencer outreach is certainly a powerful asset when it comes to improving your brand visibility. Improving brand visibility by developing a stellar content marketing strategy is nothing new. Your content...
Research by Salesforce shows businesses using a CRM (Customer Relationship Management) system are likely increase productivity by 30%. Should we use a CRM or not to use a CRM? is...
A distinguishable brand is a concept many businesses find hard to nail down - it is more than the product you sell or a snazzy logo. It’s an ethos; what...
Image source: musicoomph.com Your company conducts hundreds, if not thousands, of business transactions each day. While these interactions are key for receiving customer feedback, resolving customer issues, and growing your business,...
The book that we are highlighting on our blog this month is Jeffery Lipsius’ ‘Selling to the Point’. Written as a story, this book reveals what buyers really need from...
On the surface of things, simplifying your content strategy may seem rather counter-intuitive. After all, there are new pieces published online every day, detailing the latest thing you simply must do, and...
Traditionally, the role of the salesperson has centred on ideas of persuasion and persistence. Consumers in the past were status-seekers, who had relatively little access to information, limited supply and...
Among the questions our Care Ninjas receive in our support channel, a common theme arises in the form of potential users from a variety of industries. Before making a decision...
Medium posts, guest blogs, and even your company’s own website. These are all places you or your colleagues have probably written about your company, it’s mission, or why you do...
Gratitude is an incredibly powerful emotion that benefits ourselves and all around us in so many positive ways. Many studies have been written about the positive effect of gratitude towards...