CRM

Nimble Digs Deeper into CRM Space with Smart Contacts App

Nimble Digs Deeper into CRM Space with Smart Contacts App

David Roe of CMSWire recently wrote a great piece about our Smart Contacts App which is now available also on Microsoft Edge. The reason we are all so in love with the browser extension is that it allows us to use our CRM where we are already working. We can log all important information into Nimble straigh from our inbox as opposed to having open another tab, log into our CRM and log the information in there. It’s 2017 and CRM should work for us and not the other way around. Read more ›

How Nimble Makes You More Agile

How Nimble Makes You More Agile
Since 1998, as IBM’s eVisionary, Mike Wittenstein has been designing and developing experiences that differentiate brands and deliver bottom-line results. He has recently interviewed our CEO Jon Ferrara. As Mike says: “Jon co-founded the pre-Facebook, pre-Internet, pre-LinkedIn CRM system called GoldMine. His motivation was to connect people at a more personal level—to let them build relationships that build real value. That’s still his mission at his newer company, Nimble. Their product is what many call the “world’s first social CRM.” More than a CRM, Nimble helps companies connect the tools, silos, and customer experiences that many find difficult. Its value goes way beyond CRM. It helps companies operate with greater agility”.

Read more ›

Jon Ferrara, Nimble CEO, on Making CRM for the Users

Jon Ferrara, Nimble CEO, on Making CRM for the Users

Jon Ferrara, founder and CEO of Nimble, recently connected with Markus Erlandsson of CRM Rocks to talk about making CRM for the users. The discussion starts with how CRMs started and how to get usability and usage. Jon continues to discuss how to sell and where to start with your selling. Read more ›

Nimble Contacts App – Now on Microsoft Edge

Nimble Contacts App – Now on Microsoft Edge
By August 4, 2017 CRM, Product Updates, Using Nimble

At Nimble, we’re focused on helping Microsoft Windows and Office 365 businesses grow relationships that drive revenue. That’s why we’re proud to announce that we’ve launched our award-winning Nimble Contacts App for the Microsoft Edge browser that delivers instant social business insights on people and companies. Read more ›

5 Stupid Myths About B2B Social Selling

5 Stupid Myths About B2B Social Selling

In the classic movie “Used Cars,” cynical salespeople compete to see who can close a deal the fastest. Using a dollar bill on a fishing line to literally reel in a prospect, Kurt Russell greets one unsuspecting man with the infamous line, “So, can we write it up?” This hard sell approach bemused audiences in 1980 and now it seems like a quaint glimpse of a bygone era.

Today, enlightened marketers realize 90% of decision makers never respond to cold outreach, and as such, they’re dipping their toes into the realm of social selling, which has quickly become a source of myths and misunderstanding.

To help debunk these myths and get brands on the right path, we have created a social selling training program, partnered with Nimble’s founder Jon Ferrara on two recent podcast episodes AND an upcoming webinar on July 31 (click here to register), and addressed five of the most common social selling myths in the post below.

1. It Doesn’t Work for B2B

If you’re new to the notion of social selling, you might falsely conclude that B2B buyers aren’t on social media. The truth is that 75% of B2B buyers now use social channels to research vendors. That means three-quarters of your prospects are checking out your company on LinkedIn, learning more about your culture on Facebook, watching your most interesting videos on YouTube and even tracking your newsworthy content on Twitter.

2. It Isn’t Measurable

Given that roughly 14 people are involved in a B2B buying decision, measuring the impact of any single component of the marketing mix and the sales process is admittedly tough. Despite this hurdle, one study reported 54% of salespeople have tracked their social media usage back to sales, while another study noted salespeople who use social media exceed quota 23% more often than those who don’t. Add in sophisticated Account Based Marketing (ABM) tools, and social’s impact on your prospect’s journey is absolutely measurable.

3. It’s Impossible to Scale

B2B companies with hundreds, if not thousands, of prospects and an army of salespeople fear that social selling simply isn’t scalable. In truth, social selling can scale along with the growth of the sales force, assuming each salesperson is given a finite prospect list. Scaling is also helped by tools like Dynamic Signal’s VoiceStorm to help distribute content, Nimble’s social CRM platform to build prospect lists and DemandBase’s ABM system to track interactions.

4. It Drives Sales Instantly

Only seasoned social selling practitioners know that this relatively new approach is not instantaneous by design. In fact, social selling reflects the new reality that B2B buyers often spend up to nine months researching before they even contact a prospective vendor. Just like any other form of relationship building, social selling takes time, but the good news is that it is time well spent — 73% of salespeople who use social media as part of their sales process outperform their peers.

5. Your Sales Team Doesn’t Need Social Selling Training

If your sales force is predominantly made up of millennials, you might assume these digital natives know the ins and outs of social selling. Wrong again, Pokémon breath! According to one research study, approximately one in four sales reps feel they know how to use social for selling and the results did not vary much by age group. The reality is that given all of the tools and potential time sucks associated with social selling, sales force training is a must regardless of age.

Meet @Nimble at @Microsoft #MSInspire 2017

Meet @Nimble at @Microsoft #MSInspire 2017

The Microsoft Inspire conference takes place this Sunday, July 9th to Thursday, July 13th, in Washington, D.C. and our Nimble Team is excited to attend this year. In the last few months at Nimble, we’ve worked hard to deliver Smarter Social Sales and Marketing relationship management for businesses that run on Office 365/Microsoft cloud. Read more ›