Why Does Every Small Business Need a CRM to Survive?

Small businesses need CRM to handle operational challenges. It will help you in organizing and building better relationships via contact management. 

As per studies, for every dollar you invest in CRM, it brings back $8.71. No wonder 46% of sales teams are using CRM software.

Before you start, here are some key CRM stats that you should know: 

key crm statistics for business teams


So what exactly is a CRM? In essence, CRM software brings together all information from different departments throughout the company to give one, holistic view of each customer in real-time, thus simplifying interactions with existing and potential customers.

Here are 11 significant reasons why small business needs CRM to survive:

1. Organize your small business

As a small business owner, it’s difficult to manage all your company’s task management systems, emails, calendar systems, and more. Organizing all your information in one system can make it easier to manage and give you a bigger picture of your business. CRM can integrate all these activities into one system, making it easy for you to maintain and manage them. It will help you to discover new things about your business that you never knew before. 

2. Optimize your email marketing

According to statistics, email marketing usually brings you 4400% of ROI. And for every $40 spent, it can bring $44 of revenue.

email ROI per dollar spent


CRM helps you run email marketing activities by:

  • Gathering and segmenting emails to organize targeted mail merging
  • Sending personalized emails to several people at a time
  • Saving email templates and sharing them with your team members
  • Measuring how your email campaigns perform

Using CRM software will also keep your emails away from the spam folders of the recipients. 

Additionally, keep in mind that before you set up your email marketing campaign, ensure that you get the statistics on all the vital metrics that you are going to measure.

3. Manages your clients

CRM is also crucial for your business as it offers more visibility into your client base. It will help you think about different strategies that can help you formulate better plans and find new ideas for long-term productivity.

4. To ensure coordinated teamwork

You can easily integrate CRMs into your marketing strategy, support, HR, or even in managing your finance. CRM will help different teams to serve as an entity when it comes to customer relationships.

There are different interactions between your brand and customers’ relationship. Your marketing team may send “Special Offer” emails to your customers, and they may inquire for more details from their sales manager. In case some tech issues arise, the customer support team will help them out. 

how crm helps teams work better together

If you have CRM software in place, it will record and show all the history. Plus, it ensures that customer experience with the brand remains consistent.

CRM brings all the members of the team, even when the employees are working remotely.

5. To increase sales performance

As per Salesforce stats, businesses that incorporated CRM into their work saw an increase in sales productivity by 34%. CRM can automatically fill the profiles of the customer with data, schedule mail outs, and save your time from monitoring your inbox 24/7. 

It can keep your program in order and takes care of your calendar. Sending out several emails and email templates can save you time. 

In short, CRM will give you more time to work on more important activities, like getting to know better what your customers require or sales.

CRM will let you work on the go when you download it to your smartphone. It will bring the database of your customer to your mobile device and give you the highlights of any conversations you had in the past, keeping you always prepared to close the deal.

6. Track your profit

CRM will also be of great help for your accountants as it can help ease-up the work. CRMs like ConvergeHub will help you track your billing processes, allowing you to focus on activities like planning on product discounts, client returns, and shipping costs. 

This tool can help you manage your bookkeeping system with ease and can help you produce more accurate finance reports.

7. Securely store your data

A CRM system can help your small business to do away with notepads, memo books, calendars, and other out-of-date systems that you use to track your data. 

There are cloud-based CRM systems that can help you to protect your data from being lost. Your data will remain on the Cloud Server, ensuring data safety.

8. Improve communication with customers

Effective communication with customers can increase loyalty. If you delay response, it may spoil even the most profound relationships. 

That said, it is not easy to respond quickly to all queries, especially when you have a small team.

And this is where CRM comes into the picture. 

If you have a CRM account, it can help you to mark your customers with different tags. Naturally, customers who require urgent help will be seen on the top of your inbox. 

You can synchronize your calendar with your CRM so that you won’t miss any e-meetings. It will also remind you about emails you have left unattended.

What’s more, when you send personalized emails, it makes the users happy. CRM can help you send personalized emails to every customer.

9. Process every incoming lead

CRM will make sure that you never miss out on important leads. When you link your CRM with services like Zapier, all the registrations from your site will stay in your CRM database. 

You can collect new leads in a separate CRM pipeline. Plus, it will let you know how many people registered and the number of leads that need to be processed.

If your small team is overloaded with work, you are at higher risk of losing clients. You can program your CRM software to generate separate customer profiles and upload your customer information automatically. You can then stick leads to appropriate managers and see that all your future customers get adequate attention and stellar service.

10. Develop best practices

As a small business, you must find a way to increase productivity and efficiency. It will keep your costs down and help you to operate profitably. CRM will enable you to spot and implement best practices and see that every employee stays on the same page and that the business runs smoothly. 

It will also make it easier for you to onboard new employees, make them understand the work, start working faster, and provide them with the marketing tools and information required to perform their jobs more effectively.

You can also consider using digital adoption solutions by Whatfix to adjust to your users’ onboarding needs and deliver personalized journeys.

11. Improve customer support

Since CRM software can gather customer data in one place, it will make it easier to segment your customers based on their requirements and interests.

CRM can give your support team instant access to detailed information about all the customers. They can also find out their online history and how they previously interacted with your company to make sure that they understand what each customer has been through.


CRM is highly recommended for small businesses. From organizing your small business to improving your customer service practices and aiding your customer support team to respond to client’s queries quickly, CRM can really benefit your business.

You won’t understand the benefits unless you incorporate CRM into your business strategy. It is a must-have tool for all small businesses, regardless of how many members you have in your team. 

It will help you stay tuned to customer requirements and build effective relationships with clients.

Nimble Smart Simple CRM