Perhaps I’m just being hopeful that after you read this post you will NEVER EVER send another generic LinkedIn invitation again. Maybe, just maybe we can sweep the electronic universe clean and never see another one in our own inboxes again!
Let’s Stamp Out the Generic LinkedIn Invitation! Read More »
There’s a whole lot of impact 140 characters can have when it comes to your business. Twitter is beyond popular. There are more than 500 million total Twitter users — check out a few of these incredible statistics! It’s vital to any business with a web presence to understand how Twitter is transforming customer service, both by cutting costs and giving businesses an unprecedented opportunity to build goodwill with their customer base.
Contrary to what one service author writes, the best service in my opinion is NOT No Service, it is selective personal service and what one company calls, “Microbursts of Emotional Connection.” These 20-40 second connections can raise top box loyalty by 25% or more.
In this post, I want to address benchmarking, without which metrics is meaningless. Benchmarking provides the context that you need in order to make metrics meaningful. Imagine you start measuring social media, and you discover that you had 1,000 social media mentions in all channels. Now what? Is that good or bad? I have no idea! To really understand this, you need context. What’s customary for a product like yours? How much buzz is the product category garnering? How does it compare to your own performance? Let’s dig in and figure out what you should be benchmarking against.
Benchmarking: If You Don’t Know Where You Are, How Will You Know Where You’re Going? Read More »
