There are many ways to gain followers on your social media platform of choice. You can pay for advertisers, participate on more popular pages, recommend your page to everyone you meet or you can offer a free product or service. Of all the options, the free product or service offering provides you with the most loyal followers. The U.S. Small Business Association suggests that giving away a free product is a good incentive for people to follow you or sign up for your newsletter. Read more ›
Articles by: Sarah Smith
If you own and run a website, you know how easy it is to lose visitors as they get bored or move on to other sites. However, if you are wise, you will do all you can to keep your clients coming back again and again. In fact, if you are smart, you will spend some time creating a safe and secure site as it will help you in the short and long run. With that being said, here are five ways as advocated by Sense of Security with which a secure website may improve customer relationship management. Read more ›
The companies topping the list of Australia’s biggest firms by market capitalization have almost exclusively come from the mining, banking and telecommunications sectors for the last several years. Since the 2008 collapse of the subprime mortgage market and subsequent global recession, Australian companies have rebounded by mastering the art of blogging, social media and inbound marketing.
How Social Media Changed the Game
In the past several years, it hasn’t been enough to rely on search engine traffic from Google to promote a brand. Since Facebook, Twitter and Google+ have become the go-to Internet destinations for millions of people all over the world, Australian firms such as BHP Billiton, Rio Tinto, Westfarmers, National Australia Bank, Commonwealth Bank of Australia and Telstra have paid big money to make a presence for themselves on these platforms.
The results have been worth the price as brand recognition and word-of-mouth buzz have grown legs of their own and done the work of high-dollar ad agencies and slick SEO companies. Any Internet users currently living in Australia or recently having immigrated to the country have surely been made aware of these major national and international brands by their social media campaigns.
Australian Mining Companies
The mining sector has been the top earner for the Australian economy for decades, and Australia’s robust, deregulated economy has benefited greatly from companies such as Rio Tinto and BHP Billiton, which have been mining minerals and shipping them all over the world since the 1800s. Their staying power is a testament to their ability to adapt to the changing times, and taking up social media marketing has allowed them to reach a whole new generation of consumers.
Immigration Law Services
The Australian government has experienced an uptick in people immigrating to the country, and it has put out a new set of rules regarding the relationship between migration agents and immigrants seeking citizenship. The area of immigration law has benefited quite a lot by establishing a social media presence to reach the thousands of people throughout Asia and the Pacific Islands wishing to move to Australia. The results have been excellent, and with agencies such as Hunt Migration leading the pack immigrants are much less likely to be taken advantage of by an untrustworthy immigration lawyer.
Australian Banking Sector
The top banks in Australia have more spots on the list of Australia’s biggest companies than firms in any other sector. Banks such as Westpac Bank of Australia, Australian and New Zealand Banking Group, Commonwealth Bank of Australia and National Australia Bank have dominated social media in terms of the sheer volume of content they publish and the number of views they receive.
Social media has allowed traditionally staid and unexciting businesses to all but bypass Google and attract Web traffic by their own means. Although these companies have the money to reach the number one Google result for hundreds of search terms, they continue to use social media to amazing effect. Not only do their Twitter profiles have thousands of followers, but their blogs receive hundreds of thousands of visitors per month.
The Future of Social Media in Australia
Social media will continue to allow companies to bypass too-competitive Google search by attracting customers through their social profiles. As the Internet becomes more established, new and alternative ways to promote businesses will naturally develop.
Good will between businesses and customers is more visible than ever before. Throwing end of year events to reward valuable customers is one way businesses create good will that has a lasting effect. Even businesses that rely heavily on online visibility to attract customers should provide an end of year reward for customers as part of business policy. Read more ›
Familiarizing customers with your products has numerous benefits. It can allow them to understand your product’s quality, to know more about your company, and even to solve some problems that would require a call to your customer support hotline. Read more ›
If you run a car dealership, you will want to find people who spend money and buy new cars from you. This is harder than it may seem as there is a lot of competition for spending dollars. While true, you can’t rely on old methods to find new customers, and here are five reasons why you should use social media to advertise your dealership. Read more ›