Sarah Smith Articles by: Sarah Smith

Web Design for Fun and Profit

Web Design for Fun and Profit

It might not be the first thing that comes to mind when you are thinking about how to increase your online sales, but web design is actually one of the most important parts of any customer-facing website associated with your brand. The design of your website sets the tone for the customer experience when a visitor drops by, so it is crucial to make sure that you are making a good first impression. In this article, we will discuss how following good design principles and some simple tips can help you turn this area into a means of increasing sales. Read more ›

How Secure eCommerce Can Increase Your Bottom Line

How Secure eCommerce Can Increase Your Bottom Line
By March 25, 2015 Social Business, Social Media

The Internet is a critical revenue driver for many businesses in the modern world. The growing importance of eCommerce has driven many business owners to investigate strategies for improving the performance of their online shopping platforms. Fixing security issues with eCommerce can help website visitors feel safer and increase their likelihood of making a purchase. Enhanced security can also reduce the risk of fraud, legal liability, and the loss of sensitive information. Below is a full overview from Sense of Security in Australia of how addressing eCommerce security threats can increase the bottom line for many businesses. Read more ›

Why Social Media is Destined to Play a Bigger Role in Real Estate Search

Why Social Media is Destined to Play a Bigger Role in Real Estate Search

Social media is increasingly prevalent today, and most people make use of at least one social media platform on a regular basis. Read more ›

Social Networking for Automotive Brands

Social Networking for Automotive Brands

In a world were ads have skip buttons and not nearly as many people read newspaper, the transport industry knows that social media is becoming key to modern marketing. Social media is all about connecting to your audience in an interactive way. This powerful tool can spark passion and reach out to the tribe of car enthusiasts just waiting to connect about their vehicles. Read more ›

What a Custom Fitted Office Says About Your Brand

What a Custom Fitted Office Says About Your Brand
By February 26, 2015 Small Business

Two Kinds of Offices: Online and Offline

Most businesses today basically work from two offices. There’s their actual offline office site and their online “office” comprised of their business website and blog. Both are hugely important in conveying the specific business brand. Read more ›

How eCommerce Startups Can Use Social to Get Their First Leads

How eCommerce Startups Can Use Social to Get Their First Leads

Social media harnesses the power of word-of-mouth advertising to get the message about your product to interested parties. By starting a social media campaign, you can improve your company’s visibility and get your first leads to sell your product or service. Unlike traditional advertising, social media allows individuals to comment on and share your product with others. This makes your social media profile act like an active virtual salesman that goes to work for your around the clock. Social media gathers family and friends in a fun and entertaining way, and that translates to improved lead generation and the ability to reach your customers when they are relaxed and receptive to your message. Read more ›