Sarah Smith Articles by: Sarah Smith

Can C-Level Executives Get Anything Out of LinkedIn?

Can C-Level Executives Get Anything Out of LinkedIn?
By October 6, 2014 Sales, Social Business, Social Selling

Actually, the answer is yes. There are opportunities for C-level executives to form special groups on LinkedIn where they can communicate with each other about job opportunities. This is one of the ways that C-level executives can refrain from engagement in the common pool of other executives and build relationships with seasoned executives. Read more ›

Making Every Dollar Count Online

Making Every Dollar Count Online
By September 26, 2014 Marketing, Social Business, Social Media

There is no alternative to combating the oversaturated marketing online other than more detailed and placement. You need to know exactly where your audience is, what they will respond to and how often you need to engage them to maximize results. Read more ›

Why Social Media is a Freelancers Best Friend

Why Social Media is a Freelancers Best Friend
By September 12, 2014 Marketing, Social Media, Social Selling

Social media is transforming virtually every kind of business, and freelancing hasn’t been left out of the mix. While freelancers once struggled to successfully and consistently publicize their talents to prospective clients, today those same freelancers can take advantage of the leading social networks to reach out to clients, network with clients and fellow freelancers, and put their capabilities on display through targeted posts and even affordable methods of advertising. Like larger businesses, individual freelancers need to embrace social media or lose out to the competition. For freelancers still in doubt, consider the three biggest ways that social media can be an effective marketing tool for winning new clients. Read more ›

Why Do Real Estate Agents Flock to Facebook?

Why Do Real Estate Agents Flock to Facebook?
By September 9, 2014 Social Media, Social Selling

Facebook can be a great tool for those who want to increase their brand exposure and increase their client base. For real estate agents, there are many great reasons why they have flocked to Facebook as a means of finding and communicating with current or potential clients. What are some of the reasons why Facebook has become so popular as a marketing tool for those in real estate? Read more ›

Understanding LinkedIn’s New Publishing Platform

Understanding LinkedIn’s New Publishing Platform

Like most other social media networks, LinkedIn lets users publish posts that are visible to other users. In the past, there used to be an actual limit regarding how long the posts could be in length, which impacted how users ultimately shared their content. Most of them would just copy and paste certain links into their content and post it on their profile. Read more ›

Mobile Marketing is About More Than Ads and Apps

Mobile Marketing is About More Than Ads and Apps
By August 4, 2014 Marketing, Sales

Mobile Marketing is About More Than Ads and Apps

Although the advertisements and the applications that are associated with mobile marketing are taking up all of the sexy space in news columns, those things are definitely not the entirety of the discipline. As a matter of fact, any company that relies on ads and apps in order to get the job done will be sorely disappointed – these things do not create the loyal customer base that a company needs in order to survive.   Read more ›