If you run a car dealership, you will want to find people who spend money and buy new cars from you. This is harder than it may seem as there is a lot of competition for spending dollars. While true, you can’t rely on old methods to find new customers, and here are five reasons why you should use social media to advertise your dealership.
Reviews: If you want to buy something online, you should read reviews. This is the most popular way people use the Internet to find items they want to purchase. Think about it, whether buying a house, a car or a vacation package, on will head online and read dozens of reviews written by both consumers and professional writers. So, if you are like most people, you will want to read great reviews. As a car dealership owner, one should sit down and make sure that they write great reviews for all the product and services offered. Then, and only then, a car dealership will bring in plenty of new and excited clients.
Follow the crowd: As mentioned, people check social media all the time. Not only that, when online, a lot of people will read their friend’s pages and see what they have to say. When saying something, people will often mention the car dealership and what they got out of it. For this reason, if you want to make money and sell more cars, you will want to follow the crowd and set up a social media presence across the Internet like this site.
Feed the buyer: Think about your average consumer for a minute. Then, you will realize that he or she probably wants a lot of information at his or her hands. This is hard to give if you are not careful. But, if you run a smart social media campaign, you can hand off this information in a quick and methodical manner. Yes, with social media, you can show off your ideas and help your consumers get what they want out of the experience as they will surely love reading about your product or service. Otherwise, if you don’t do this, you are going to struggle as people will not know where to turn for information, and they will head to your competition.
Cost: Without a doubt, if you want to save money on your social media campaign, you can do so with ease. Think about the average advertising campaign for a car dealership. Yes, you will have to film on location, hire actors and spend more money setting it all up. On the other hand, if you don’t do a commercial, you can save some cash as social media is cheap, and in some cases, free. Then, you can spend more money on employees and other parts of your business, which will increase your conversion rates.
Easy to change: Finally, if you are like most people, you will want to change your campaign as market conditions merit. Then, when you make quick and sudden changes, you can save money as you will reel in clients, all without waiting too long for things to play out. In fact, if you have a campaign that isn’t working, you will only have to spend a few minutes tweaking things. If you are wise, you will realize this early on, and you can make small changes to your Facebook, Twitter and Instagram pages, which will help you save money and avoid common problems others face.
If you run a car dealership, make sure to use social media. Without doing so, you are going to lose plenty of clients.
Header image courtesy of Flickr user Alden Jewell