Good will between businesses and customers is more visible than ever before. Throwing end of year events to reward valuable customers is one way businesses create good will that has a lasting effect. Even businesses that rely heavily on online visibility to attract customers should provide an end of year reward for customers as part of business policy.
Planning a party for local and regional customers is the ideal way to say, “Thank You for your loyalty” to customers who refer others to products and/or services of the business.
Corporate catering at parties brings about a stronger link between business owners and their customers. A party is the symbol of business appreciation for top customers who regularly refer new customers or effectively promote business brands.
How to Choose the Most Valuable Customers
Choosing the most valuable customers can be as simple as selecting customers who have consistently supported the business and made the effort to spread the business brand among friends, relatives and business associates. However, it’s also important to favor a few of the newer customers to encourage the same type of loyal influence.
Plan an event that meets the depth of customer appreciation. A party is always a good choice, especially when it includes corporate catering. Corporate catering lends a distinctive air of professionalism between businesses and customers. This type of event is one of the best methods of highly proactive customer relationship management.
End of Year Events – Sum Up the Importance of Valuable Customers
The end of the year is the best time to hold an event that sums up the importance of valuable customers succinctly. Customers are already in a holiday mood and relish the feelings of end of year accomplishments. For businesses that plan end of year events, this is the perfect opportunity to outline plans for the coming year. This can be done through subtle use of event promotions and invitations. As the year comes to a close, businesses should assess the status of their relationships with their most effective, valuable customers and make improvements where required.
Resources for Throwing End of Year Events
In addition to engaging a professional corporate event planner, it’s a good idea to review all of the customer contacts that have been added to contact databases. This is one method of assessing the strength of customer relationships. Such reviews often reveal gaps where loyal customers may have been overlooked in the past. Renewing contacts with these customers via an end of year event is the best way to restore their confidence in the business and products and services offered.
Expanding the inter-relationship with customers also helps the business understand their target market and customer needs. Make the end of year event one that customers feel is highly interactive and open for comments. It’s not unusual for business owners to interact with customers at events and find many new ideas for the coming business year. When a customer’s idea helps the business, be sure to reward the customer who has contributed the idea at the end of year event. Include a segment of the event as a “customer reward program” that focuses on the effect valuable customers have on the business. This will encourage other customers to work harder to meet the same level of customer value.
End of Year Events with Many Benefits
In addition to showing appreciation for the most valuable customers, rewards should be creative and have value to customers. End of year events have many business benefits that go beyond far good will between businesses and customers.