Articles by: Barbara Giamanco

Skip the Top 10 Lists

Skip the Top 10 Lists

“Become disenchanted with anything that takes complex subjects and breaks them down into “Top 10” lists.” – Brian Solis

Social media has changed business. Today’s buyer looks nothing like the buyers I first met when I began selling 25 years ago. Technology allows them to evade us, block us and downright ignore us if they choose. It’s a new world, and if you don’t think so, I’m worried for your future in selling.   Read more ›

Infographic: A Guide to Marketing Genius

Infographic: A Guide to Marketing Genius

Content marketing has never been more important to your overall Social Business strategy. Here are current trends shared by our colleagues at Demand Metric.   Read more ›

Leverage Trigger Events in Social Selling

Leverage Trigger Events in Social Selling
By July 22, 2014 Sales, Social Selling

Selling is all about patience, your message and timing. Get the timing and the message wrong and watch your sales opportunity fly right out the window. Unfortunately, a lot of sellers are getting it wrong.   Read more ›

New Nimble Social Selling App Delivers Relationship IQ

New Nimble Social Selling App Delivers Relationship IQ
By July 16, 2014 Nimble Tips, Social Selling

Nimble continues to add value to your Social Selling workflow.

Social Selling signals, messages and notifications are invaluable to today’s social seller. With the Nimble Smart Contacts Widget, you are able to capture information available in many other places including anywhere on the Internet, social networks or your email inbox.   Read more ›

Business Acceleration: A Conversation with Kyle Porter of SalesLoft

Business Acceleration: A Conversation with Kyle Porter of SalesLoft
By July 10, 2014 Sales, Small Business

Recently, Kyle and I both presented at the AA-ISP conference in Atlanta. I’ve known Kyle for some time now and have been impressed with how he has been growing his business. But during his session, Kyle talked about the explosive growth that SalesLoft has experienced during the last 6-months. And by explosive, I mean that revenues for SalesLoft jumped from $250,000 to just over $1M and he doubled the size of his team and then some. Kyle shared his business strategies in this very informative interview.   Read more ›

Social Selling: A Conversation with Celina Guerrero

Social Selling: A Conversation with Celina Guerrero
By July 7, 2014 Sales, Social Selling

Another terrific interview about a topic that is near and dear to my heart – great selling! In my conversation, I talk to Celina Guerrero about sales and the art of social selling.   Read more ›