Strategies 101

Growth Hacking as a Start-Up Strategy

Growth Hacking as a Start-Up Strategy
By July 25, 2014 Nimble Tips, Strategies 101

One of the things that I love about technology is that there is always so much to learn. And so it is that I heard a term unfamiliar to me called “growth hacking”. Naturally, I needed to go figure it out. Here is what I learned.   Read more ›

Coaching Social Selling Rockstars

Coaching Social Selling Rockstars

The best sales managers are also masters at coaching their people, but the broad use of the term “coaching,” can be very confusing.

Sales coaching is different from managing, mentoring or training someone. Old school management style focused on prescribing solutions. Better said, sales managers would tell their salespeople what to do.   Read more ›

How Content Marketing Has Impacted Digital Marketing (And What It Means for Your Business)

How Content Marketing Has Impacted Digital Marketing (And What It Means for Your Business)

No matter where you are, it’s pretty obvious that content marketing is having a moment lately. A Content Marketing Institute study found that 58% of B2B marketers are planning on increasing their content marketing budget this year, and a whopping 92% of marketers are using content marketing.   Read more ›

Stroking Your Way towards Trade Show Sales Success

Stroking Your Way towards Trade Show Sales Success
By July 1, 2014 Marketing, Sales, Strategies 101

Ah, the ego.

Sometimes the ego gets in the way, and is a burden to deal with. Either your ego, or someone else’s.

But sometimes, the ego is your biggest ally when it comes to sales.

Why? Read more ›

How Agile is Your Selling?

How Agile is Your Selling?

Last week, I talked with Jill Konrath about her newest book – Agile Selling. Jill described her prior books – Snap Selling and Selling to Big Companies as the “how” of selling. In Agile Selling, she teaches sellers how to “be” a great salesperson.

Read more ›

How Not to Use Social Media for Your Start Up?

How Not to Use Social Media for Your Start Up?

Over these last 6 years we have made many more mistakes than have had successes, but based on these unsuccessful attempts is how we have really learned. That is the main goal of this article that I share with you.

In a world of entrepreneurships, this new world and the constant evolution that Social Media represents, it is totally different from what we can imagine. Its rules vary constantly. The same happens with the correct strategies to be implemented.  Read more ›