Meet Nimble 4.0 – The Simply Smarter Social Sales & Marketing CRM

Meet Nimble 4.0 – The Simply Smarter Social Sales & Marketing CRM
By September 21, 2016 Product Updates

Over the past several months we’ve been hard at work evolving Nimble into Social Sales & Marketing CRM that helps grow your business better, smarter, and faster.

We are very excited to announce Nimble 4.0 to our community today!  Our updated platform blends social, sales and marketing capabilities allowing you to automatically create, segment, and engage prospects and customers. Now you can use Nimble to work fluidly between your desktop, browser and mobile device to manage relationships effectively anywhere, anytime.

There’s a lot to cover so why don’t we jump right in? Read more ›

#NimbleReads: Selling To The Point

#NimbleReads: Selling To The Point
By December 1, 2016 Sales

The book that we are highlighting on our blog this month is Jeffery Lipsius’ ‘Selling to the Point’. Written as a story, this book reveals what buyers really need from salespeople in this new world. If you are not a fan of a traditional “how-to” sales guides, you will be pleasantly surprised how fun reading ‘Selling to the Point’ is. Jeff’s book is not written strictly for salespeople. It will be immediately beneficial to anyone who wants to more effectively influence the decision-making of others. Read more ›

How To Simplify Your Content Strategy

How To Simplify Your Content Strategy
By November 30, 2016 Marketing

On the surface of things, simplifying your content strategy may seem rather counter-intuitive. After all, there are new pieces published online every day, detailing the latest thing you simply must do, and you are probably receiving further advice from within your own organisation and from external SEO service companies as well.

Read more ›

How Is the Role of the Salesperson Evolving?

How Is the Role of the Salesperson Evolving?
By November 29, 2016 Sales

Traditionally, the role of the salesperson has centred on ideas of persuasion and persistence. Consumers in the past were status-seekers, who had relatively little access to information, limited supply and often bought what they were told to buy; as long as a salesperson was prepared to chip away at their defences.

From the late 1990s, moving into the 21st century, a power shift took place and the customer started to assume a level of control. During this time, the internet came into play and salespeople needed to ask questions and cater to individual needs. As a result, sales training added a strong customer service element.

Now, the role of sales is experiencing another shift, to the age of expertise, consultancy and strategy, resulting in the concept of ‘added value’.

The Expert

The increased reliance on search engines like Google, coupled with the continued rise of online shopping, has led to a major change in the way consumers operate. More specifically, they come into contact with a salesperson far later in the buying process, having already used the internet to educate themselves on a business and its products.

It is no longer enough for a salesperson to convince someone they have a problem, and that buying a product will solve it. Now, the consumer already knows the problem they are solving and wants real, detailed insight. The key is to offer expert knowledge, which isn’t easily available online, and seem believable while delivering it. 

Consumers now see through ‘pitches’ more than in the past and want credible expertise, from a reputable source. A salesperson’s biggest challenge is to convince a potential buyer that they know what they are talking about.

The Strategist

The sales training UK businesses provide must also emphasise strategy, ensuring that modern salespeople are able to adopt a tactical approach. It is important to accept that a power shift has occurred and customers have more power. Strategic salespeople will know this, find a customer’s individual point of view and tailor their message.

Additionally, a strategically minded salesperson will have an understanding of how customers view their brand and products generally, including positive and negative aspects. The will also have an understanding of how competitors are viewed, where their products are better and where they are worse.

It is still possible to influence the way consumers feel about a business or product, but it is crucial to acknowledge their existing stance and address their concerns. Strategic salespeople will know which battles can and cannot be won and steer conversation towards ‘battlegrounds’ that offer the best chance of success.

4 Tips For Personalizing Nimble to Meet Your Business Needs

4 Tips For Personalizing Nimble to Meet Your Business Needs
By November 28, 2016 Nimble Tips, Using Nimble

Among the questions our Care Ninjas receive in our support channel, a common theme arises in the form of potential users from a variety of industries. Before making a decision on their CRM solution, these users want to know the following: “I work in [Industry Name], how can Nimble work for me?” Read more ›

Preventing Others From Stealing Your Work is Now Possible

Preventing Others From Stealing Your Work is Now Possible
By November 24, 2016 Marketing, Social Media

Medium posts, guest blogs, and even your company’s own website. These are all places you or your colleagues have probably written about your company, it’s mission, or why you do what it is you do. Luckily for entrepreneurs and those who are launching new products, there are many places to write about the exciting launch that will be seen by hundreds and hopefully thousands of people. Read more ›

Thanksgiving Thoughts on Gratitude From Our Nimble Community

Thanksgiving Thoughts on Gratitude From Our Nimble Community
By November 23, 2016 Social Selling

Gratitude is an incredibly powerful emotion that benefits ourselves and all around us in so many positive ways. Many studies have been written about the positive effect of gratitude towards our personal health, relationships, and business connections.

In the spirit of Thanksgiving, we asked our community to share what they’re grateful for in 2016. We hope that you will enjoy their answers and that they will inspire you.

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