Starting a Facebook page is literally like opening up a branch office. It takes some initial time to build, but over time will become a valuable marketing tool. There are real estate agencies generating more business from Facebook than web portals! It’s a social channel that allows you to engage easily and be interactive with your customers, which is an investment in a longer-term relationship that may take place over many years and many homes!
Today we’re pleased to announce an integration between Traackr and Nimble, which we think anyone contemplating or currently engaging in Influencer Marketing will find interesting. Traackr and Nimble subscribers will be able to manage all aspects of an influencer program in a seamless manner, navigating and sharing information between both platforms.
Recently when I was speaking to a group of professional speakers, I was asked “What do you do when someone you don’t know asks you to connect with you on LinkedIn?” When I first started using LinkedIn, the answer was simple: I ignored their request and I marked it as spam. When I first started using LinkedIn, I was very concerned about people stealing and spamming my connections from me, so I didn’t connect to anyone I didn’t know well. That was my initial LinkedIn strategy for connections, and it served me well.
In fact, according to LinkedIn: “LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.” That’s right, LinkedIn is for connections to your TRUSTED contacts. So what does that mean?
The answer is — it depends on who you are. Who do you trust, and with what do you trust them?
This is why you need a connections strategy for LinkedIn. You need to determine who you trust – and with what, and let that guide YOU on who to connect with on LinkedIn.
