Is the Handwritten Thank You Note a Lost Art?

When was the last time you received a handwritten thank you note? I venture to say that you can clearly recall the moment. Why is that? Because the thank you note is becoming a lost art and stands out like a neon sign.

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One Touch, Two Touch, First Touch, Last Touch: The Attribution and Impact of Content on Customer Behavior

As marketers create more content, leverage more channels, and vary the touches, it is essential given the investment of time, energy, and money that we understand each of these plays to the buying process, and which components have the greatest impact on generating conversations, consideration and ultimately consumption. This article explores optimization and attribution modeling, when to use them, how they differ, plus the various approaches for assigning and measuring attribution.

Thermometer - Customer Response

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Growth Hacking as a Start-Up Strategy

One of the things that I love about technology is that there is always so much to learn. And so it is that I heard a term unfamiliar to me called “growth hacking”. Naturally, I needed to go figure it out. Here is what I learned.  

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Skip the Top 10 Lists

“Become disenchanted with anything that takes complex subjects and breaks them down into “Top 10” lists.” – Brian Solis

Social media has changed business. Today’s buyer looks nothing like the buyers I first met when I began selling 25 years ago. Technology allows them to evade us, block us and downright ignore us if they choose. It’s a new world, and if you don’t think so, I’m worried for your future in selling.  

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