Three New Required Roles For Your Company, By Brian Vellmure

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TRUSTED VOICES It is our great pleasure to inaugurate the Trusted Voices section with a post from Brian Vellmure, a renowned thought leader in everything related to strategic customer focused initiatives.
The article below introduces some of the keys to success in Relationship Management. It highlights the importance of listening to our contacts in order to know them better, and creating quality and viral content that satisfies their needs, which would ultimately contribute to building “Communities of Trust”. Small companies may not yet have the resources to hire dedicated personnel for this, but integrating those concepts into the overall strategy is a great start. Read for yourself!

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What The Heck Is Social, Social Business, Social Media and Social CRM?

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LEADING THOUGHTS It seems everywhere you go you hear about the effect that Social Media will have on all of our lives. I thought I’d take a few moments to share what the words Social, Social Business, Social Media and Social CRM mean to me. I hope that defining these words will lead to a better understanding of the topics we will be covering in our future blog posts.

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What? Another CRM System? Why Nimble? Why Now?

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OUR STORY Today more than ever, businesses need to attract and retain customers. But the way they do it has radically changed. The old days of yelling at their customers “Hey Buy My Product!” with yellow page ads, advertising, cold calling, faxes and direct mail, are dead and gone.

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