Missed our recent webinar? No worries – we’ve got you covered! In this exciting session, the Nimble Team, including Jon Ferrara, Jenna Dreikorn, and Gabi Lohr, explores Nimble’s new Email Sequencing feature and its impact on accelerating customer outreach, lead qualification, and deal closing.
This powerful tool allows teams to send automated, logically sequenced follow-up emails, saving time on outreach and logging customer interactions!
We were also joined by Tom Martin, the President and Founder of Converse Digital, who shared his valuable insights on Nimble’s new Email Sequences. Tom, the author of The Invisible Sale, brings a wealth of knowledge from his extensive sales experience.
Let’s dive into the webinar replay!
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Email Sequences 101
Email Sequences are a powerful tool designed to enhance your outreach efforts by automatically sending pre-written, personalized messages based on specific actions or set time frames. This approach ensures that every interaction with leads, clients, and customers is meaningful and timely.
Why Email Sequences Matter
It often takes multiple attempts to connect with a prospect successfully. Many reps give up too soon, and business owners are often too busy to follow up consistently. Email Sequences solve this problem by automating the follow-up process, ensuring no opportunities are missed.
Key Features
- Automation and Personalization: Automatically send tailored messages to recipients, saving time and ensuring consistency.
- Cost-Effective: Offered at no extra cost, Nimble’s Email Sequences provide more value compared to competitors.
- Increased Email Send Limits: Send the maximum number of emails permitted by your provider through Nimble, enhancing your outreach capacity.
How They Work
Email Sequences are like a series of conversational steps, guiding recipients towards a specific goal, such as making a purchase or engaging more deeply with your brand. Triggers for these sequences can be time-based (sending emails at set intervals) or activity-based (responding to recipient actions).
Benefits of Nimble’s Email Sequences
- Efficient Communication: Automate your sales funnel, improving engagement and conversion rates.
- Boosted Productivity: Free up your team from repetitive tasks, allowing them to focus on selling.
- Data-Driven Insights: Access detailed analytics to refine your strategies.
- Scalable Campaigns: Manage more leads and close more deals without extra workload.
- Enhanced Team Collaboration: Share successful templates and strategies within your team.
Versatile Uses
Email Sequences aren’t just for sales. They can be used in public relations, marketing, customer service, non-profit fundraising, and even internal communications in HR.
Examples of Email Sequences
Cold Email Sequence: Warm up potential leads with a series of value-driven emails.
Follow-Up Sequence: Keep qualified leads engaged and guide them towards a purchase decision.
Onboarding Sequence: Welcome new customers and help them get the most out of your product, reducing churn and increasing satisfaction.
For more information on Email Sequences, check out our detailed blog that dives deep into this game-changing feature!
Upcoming Updates on the Horizon
Prepare for some exciting new features in Nimble! Soon, we’ll be rolling out pre-made, industry-specific templates for Email Sequences.
Look out for these transformative messaging upgrades in the coming months, designed to make your communication smoother and more efficient.
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If you have any questions or suggestions, please email us at [email protected]. If you would like to book a 1-on-1 demo of Nimble, you can do that here.
