Target Your Social Media Marketing With Geo-Location
TRUSTED VOICES The following is a guest post by Janet Aronica, the community manager at social business hub oneforty. For any business just getting started in social media, the first...
Nimble.com Blog - Page #171
Searching For Relevance In Social Networks
LEADING THOUGHTS Social media is great at keeping you in touch with the people you know. It's extremely powerful to be able to meet someone online and punctuate it with...
The Power And Wisdom Of Crowds And Community
LEADING THOUGHTS I was working on a blogpost the other day, talking about humanness in corporate social media, as well as the phenomenon of the professional and personal worlds blending....
A Line In The Sand: Personal And Professional In The Social World
LEADING THOUGHTS It's almost impossible to be effective in social media without adding a personal touch. The only reason I say "almost impossible" is because I don't believe in absolutes...
I Don’t Have Time To Create Content
LEADING THOUGHTS This post has been twirling around in my head, and catalyzed by all many content-related conversations from the dinner with the Content Rules team. I think often we,...
Advocacy And Branding In The Social Age
LEADING THOUGHTS It used to be that branding was more or less straightforward. Mind you, it was never easy -- one of my favorite marketing professors from undergrad used to...
Conflict And Community: Are You Prepared?
LEADING THOUGHTS There are many types of communities: there are user forums and more permanent communities - some "walled" and some open. Blogs are absolutely living, breathing communities, where comment...
Do You Know Any Directors Of The Telephone?
I spent the past couple of days in Las Vegas for CES, and even though consumer electronics is not my focus, it has an increasingly new media bend to it. ...
Two Times Lucky
One day 20 years ago, my life changed. That happened when I met the entrepreneurs behind GoldMine software. I was incredibly lucky to get involved in GoldMine when I did,...
Goal Setting For Your Social Strategy. Goal #3: Increasing Profits
LEADING THOUGHTS Earlier this week, we discussed the importance of both, increased awareness and an excellent customer experience, to your ability to get and retain customers, as well as increase...